MARIAH MAYO
Monterey,CA
Summary
Passionate and creative Associate Marketing Manager with a proven track record in digital marketing, print and digital advertising, content creation, and paid media campaign management. Acclaimed for successfully managing social media channels and marketing campaigns for CPG brands, non-profits, and local businesses, with a focus on community outreach and building strong relationships.
Overview
6
6
years of professional experience
Work History
Marketing and Communications Associate Manager
AFRP
10.2023 - Current
- Develop and manage AFRP’s marketing initiatives, including social media, print and digital ads, content creation, and community management, ensuring consistent branding and effective strategies.
- Collaborate with leadership, the Board of Directors, and AFRP business units to promote programs, partnerships, services, medical updates, program animals, and events.
- Manage the strategy and execution of print and digital advertising for fundraising campaigns, including 'Monterey County Gives,' AFRP's largest fundraising campaign.
- Establish and build working relationships between AFRP and community leaders, local businesses and non-profits, and boards like the chamber of commerce for collaborations.
- Work with local publications like the Monterey Herald, the Carmel Pine Cone, Monterey County Weekly and KION for AFRP's advertising.
- Oversee website edits that align with key campaigns.
- Manage AFRP's email marketing newsletter contents and strategy.
Digital Marketing Specialist
Folktale Group LLC
10.2022 - 10.2023
- Promoted Folktale Group’s variety products, services and events through strategic marketing, PR, and social media strategies
- Managed all of Folktale Group social media accounts across platforms, executing all processes from content creation and calendar management to paid promotion and community management
- Produced captivating digital photo/video content that authentically represented Folktale brands across multiple social media (ads, stories, posts), signage, print publications, and DTC communications
- Use reporting and management tools like Sprout Social, Google Analytics and Meta Business Suite to analyze performance and generate reports.
- Developed email and marketing campaigns(Mailchimp)
- Managed website updates including content changes, calendars, images and upcoming events using WordPress
- Fostered lasting partnerships with influencers, local organizations, businesses, and media outlets.
Operations (Bakery) Manager
Happy Girl Kitchen Co.
04.2021 - 10.2022
- Planned, organized and managed all day-to-day operations of the Bakery Department such as scheduling, inventory, order management, etc.
- Oversaw and produced all bakery department items with duties such as: baking, decorating, packaging and displaying fresh bakery products
- Successfully improved the recipes, created a recipe book, and improved the signage for the bakery case.
- Led and facilitated baking classes and activities, providing supervision, training, guidance, and support for employees and customers
Social Media Coordinator
Happy Girl Kitchen Co.
- Developed compelling and engaging content for social media platforms, effectively showcasing Happy Girl’s products and services to target audience
- Researched markets, consumer demographics, local events and other data related to business products and services to inform marketing strategy
- Managed scheduling of social media posts using tools like Planoly, maintaining a consistent and strategic publishing schedule to optimize brand visibility and engagement
- Strategically promoted company events, classes and activities through targeted social media campaigns, effectively engaging the local community, driving increased event sign-ups and increasing brand awareness
- Produced in-house photo and video content to create digital assets
Server/Bartender
Heirloom Pizza Company
06.2019 - 04.2020
- Provided exceptional customer service to create an exceptional dining experience for customers.
- Maintained cleanliness, organization, and adherence to food safety standards, while contributing to a positive work environment.
Banquet Server
Monterey Tides Hotel
09.2018 - Current
- Lead setup of banquet rooms with the event team to with attention to detail and adherence to event guidelines, contributing to a great environment for all attendees.
- Communicate with team members and event organizers to ensure the success of the banquet or event, and a positive guest experience.
Education
Bachelors of Science - Hospitality and Tourism, Event Planning and Management
California State University, East Bay
Associates Degree - Social Sciences Emphasis
Monterey Peninsula College
Skills
- Social Media Strategy & Management
- Content Creation/Development
- Community Management
- Paid Media Strategy & Management
- Brand Marketing
- Analytics and Data Interpretation/Reporting
- Cross-functional Team Collaboration
- Graphic Design
- Digital Marketing
- Influencer Marketing
- Social Ad Campaigns
References
Emily Hess- DTC and Marketing Manager (831)-717-8809
Alexandra Dutchover- Wine Club Manager (510)-432-1484
Timeline
Marketing and Communications Associate Manager
AFRP
10.2023 - Current
Digital Marketing Specialist
Folktale Group LLC
10.2022 - 10.2023
Operations (Bakery) Manager
Happy Girl Kitchen Co.
04.2021 - 10.2022
Server/Bartender
Heirloom Pizza Company
06.2019 - 04.2020
Banquet Server
Monterey Tides Hotel
09.2018 - Current
Social Media Coordinator
Happy Girl Kitchen Co.
Bachelors of Science - Hospitality and Tourism, Event Planning and Management
California State University, East Bay
Associates Degree - Social Sciences Emphasis
Monterey Peninsula College
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