Results-driven Social Media Manager and Graphic Artist with a proven track record of leveraging technical expertise to create captivating graphics/media that informs and engages customers. A skilled communicator and collaborative team player, recognized for meticulous attention to detail and building strong relationships.
Hi, I’m
Mariah Rivera
New York City,NY
Summary
Overview
10
years of professional experience
Work History
Bella PR
Social Media Manager
09.2021 - Current
Job overview
- Increased customer engagement through social media.
- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Develop, implement, and oversee brand social media strategies, ensuring alignment with business objectives.
- Define and measure key performance indicators (KPIs)
Stay current with social media best practices and technologies, utilizing tools like Sprout, Asana, Canva. - Create monthly content calendars, designing informative and visually appealing content.
- Establish and nurture relationships with industry professionals and influencers to expand the brand's network.
Bella PR
Product Photo Production
09.2021 - Current
Job overview
- Organize and assist on all photo and video production needs.
- Conceptualize and design monthly product mood boards, curating visually captivating themes.
- Manage prop selection and ordering for photoshoots, ensuring an aesthetically pleasing and cohesive presentation.
- Collaborate on set conceptualization and prop design, contributing to the overall artistic vision.
- Assist with lighting setups, enhancing product visual appeal.
- Assist videographer with creation of Tik Toks
Alliance Building Services
Marketing & Social Media Coordinator
06.2014 - Current
Job overview
- Managing & creating social media content with consistent content and tone.
- Curating aesthetically driven logos, signs, and branding materials, positioning the company for competitive success.
- Creating engaging and successful marketing, advertising, and website copy.
- Creating and launching social media campaigns and ads.
- Tracking, forecasting, and managing marketing, advertising, and branding expenses.
- Coordinating marketing and branding presentations for top-tier prestige clients.
- Producing professional business correspondence, spreadsheets, and presentations.
- Assisted in designing the LCD advertisement banner at Citi Field, home of the New York METS.
- Designed and developed an interactive website, enabling clients, applicants, and pulic to engage with the company.
- Supported the development of a new intranet platform to promote a positive and collaborative culture.
Alliance Building Services
Human Resources Generalist
07.2019 - 09.2021
Job overview
- Launched studies to improve alignment between components of the organization and organizational framework.
- Implemented comprehensive employment selection processes, resulting in improved hiring decisions and enhanced quality of candidates.
- Developed and enforced company policies and procedures, ensuring adherence to legal and ethical standards.
- Led orientation procedures for new hires, fostering a smooth onboarding experience.
- Conducted thorough job shadowing to accurately define job descriptions and required skill sets.
- Resolved performance and conflict management issues through open communication and effective problem-solving.
- Represented the company at unemployment hearings, managing unemployment claims.
- Streamlined HR processes, resulting in increased departmental productivity.
- Conducted Respect in the Workplace training for the entire office staff and labor force, ensuring a respectful and inclusive work environment.
- Handled new-hire orientation and basic recruiting tasks for best-in-class talent identification.
- Managed employee rewards programs.
- Improved operational processes resulting in productivity increase in the HR department.
- Conducted Respect in the Workplace training for entire office staff and labor force (2,000 employees) every calendar year
The Meurigan Company
Marketing & New Business Coordinator
09.2013 - 07.2014
Job overview
- Assisted in producing the 2015 NVII Nomad show at TAO Downtown.
- Produced Bridal show held at The Plaza Hotel in NYC in2014.
- Served as co-producer on bridal collection photo shoots, working with models, artists, and casting crew.
- Maintained media relationships with customers, buyers, stylists, celebrities, and editors to ensure premier placement.
- Assisted in creating fashion designs, blueprints, and tech packs.
- Built and designed the company website, driving traffic and attracting online buyers.
- Created compelling marketing campaigns and presentations for social media and the media using Adobe Photoshop/Illustrator.
- Managed sponsorship decks, securing vendor and customer pledges.
- Assembled and distributed sponsorship decks to secure vendor and customer pledges.
Education
Hartwick CollegeOneonta, NY
Bachelor of Arts from Business Administration
05.2013
University Overview
Columbia University in The City of New YorkNew York, NY
Engineering Coding Boot Camp from Full-Stack Development
04.2021
University Overview
Skills
- Adobe Suite: Photoshop, Illustrator, InDesign
- Social Media platforms (Instagram, Tik Tok, Facebook, etc)
- Microsoft Office, (Word, Excel, PowerPoint, Outlook, 365 apps)
- Sprout, Canva, Terminal, Github, Heroku, Slack, Teams
- web building (Html, Css)
- Technologically inclined: Mac ISO, Windows
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Social Media Manager
Bella PR
09.2021 - Current
Product Photo Production
Bella PR
09.2021 - Current
Human Resources Generalist
Alliance Building Services
07.2019 - 09.2021
Marketing & Social Media Coordinator
Alliance Building Services
06.2014 - Current
Marketing & New Business Coordinator
The Meurigan Company
09.2013 - 07.2014
Hartwick College
Bachelor of Arts from Business Administration
Columbia University in The City of New York
Engineering Coding Boot Camp from Full-Stack Development