Maria Jose Jaramillo
New Jersey
Overview
4
4
years of professional experience
Work History
Assistant Manager
LANEIGE
New York, New York
05.2025 - Current
- Partner with Product Marketing team to define product positioning and campaign alignment, leveraging consumer insights, behavior trends, and competitive benchmarking to tailor strategies for the US market.
- Lead GTM planning and timeline management for product launches and brand campaigns, coordinating deliverables across Creative, Integrated Comms, Growth, and Trade teams, ensuring 360° marketing plans are executed on schedule.
- Monitor and analyze business performance across campaigns and retail channels, developing action plans and optimization recommendations to drive growth and meet sales targets.
- Support end-to-end planning and execution of IRL brand activations, including consumer pop-ups, influencer events, and in-store takeovers—overseeing agency logistics, creative development, and cross-functional coordination from concept through execution.
- Assist in managing marketing budgets, contracts, and financial tracking across campaigns and initiatives.
Assistant Global Marketing Manager
Supergoop!
New York, NY
02.2024 - 05.2025
- Conducted market and consumer insights research to enhance team awareness of global trends and monitor competitive activities, including product launches and messaging.
- Developed innovative product concepts with cross-functional teams, leveraging consumer, market, and brand insights to establish messaging hierarchy, key claims, and RTB.
- Designed and present packaging briefs for product innovations, based on competitive analysis and consumer needs, to guide development and design kickoff.
- Led promotional kit development and strategic assortment proposals, partnering with retail and e-commerce teams to align support plans with program goals.
Assistant Brand Marketing Manager
Rimmel London
New York, NY
01.2023 - 08.2023
- Supported innovation profitability by sizing initiatives for P&L and ensuring on-brand launches in the US market.
- Forecasted and tracked business performance for color cosmetics category and retailer-exclusive launches, measuring campaign success against competitors.
- Managed sampling initiatives, enhancing in-store and digital collateral for events and POS, resulting in increased sales growth and strong ROI.
- Developed materials for internal and external meetings, presenting marketing programs, including 360 launch activations, line review decks, and field packages.
Assistant Digital Marketing Manager
Rituals Cosmetics
New York, NY
04.2022 - 12.2022
- Led end-to-end creative execution across email and paid channels, contributing to a 25% increase in campaign performance.
- Managed relationships with advertising agencies for optimal campaign outcomes.
- Oversaw ratings, reviews, affiliate programs, and digital sampling initiatives, driving a 10% growth in customer acquisition.
- Audited budget and tracked channel performance against KPIs and ROI for weekly and monthly reports.
Education
BBA - International Business
EAFIT University
MedellinEsthetician License - Esthiology
Aveda Arts & Science Institute
New York, NYLanguages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Limited
Timeline
Assistant Manager
LANEIGE
05.2025 - Current
Assistant Global Marketing Manager
Supergoop!
02.2024 - 05.2025
Assistant Brand Marketing Manager
Rimmel London
01.2023 - 08.2023
Assistant Digital Marketing Manager
Rituals Cosmetics
04.2022 - 12.2022
BBA - International Business
EAFIT University
Esthetician License - Esthiology
Aveda Arts & Science Institute