Summary
Overview
Work History
Education
Skills
Timeline
Generic

Maria Juliana Zapata

Sales Leader
Miami,Florida

Summary

Driven and dynamic Sales Leader with 7+ years of experience in the SaaS industry. Skilled in mentoring and coaching team members to challenge the status quo and consistently exceed company goals. Proven track record in implementing effective sales strategies to acquire new business in competitive landscapes and drive significant revenue growth. Committed to fostering a culture of ownership and empowerment among high-performing teams. Innately curious and data-driven, with agile problem-solving capabilities and a growth mindset. Proficient in Salesforce reporting and forecasting.

Overview

8
8
years of professional experience
3
3
Languages

Work History

Sales Manager

TravelPerk
6 2021 - Current
  • Lead a high-performing team of SMB account executives in North America, scaling TravelPerk's US team from 5 to over 70 employees.
  • Launched and oversee the Miami office, acting as general manager for a team of 16 individual contributors.
  • Consistently surpass targets, significantly contributing to revenue growth and market expansion.
  • Develop and implement effective business generating sales strategies, resulting in increased pipeline creation and improving close rates by 12%.
  • Provide motivational coaching and performance-based incentives to drive team success.
  • Organize and lead regular sales meetings to review progress and share best practices.
  • Coach employees in successful selling methods and encourage cross-selling to drive revenue.
  • Evaluate performance against goals and implement development plans as needed.
  • Maintain an ethical and positive working environment, possessing a 90%+ retention rate.

Senior Account Executive

TravelPerk
07.2018 - 05.2020
  • Acquired mid-market clients across the UK, Netherlands, the Nordics, and America, driving significant revenue growth and market expansion.
  • Delivered compelling product demos to stakeholders including CFOs, HR Directors, Procurement Directors, and other leadership team members effectively showcasing product value.
  • Expertly negotiated terms and collaborated with the post-sale team to ensure successful implementation and full adoption.
  • Trained junior team members on best sales practices, fostering a collaborative work environment.
  • Collaborated with internal teams to develop tailored solutions for complex client needs, resulting in increased revenue.

Account Executive

TravelPerk
07.2017 - 06.2018
  • Managed the full sales cycle for the SMB segment, including prospecting, conducting demos, delivering presentations, negotiating contracts, implementing solutions, and providing post-sales account management.
  • Successfully managed a book of 100+ accounts, consistently exceeding sales targets and significantly contributing to the company's growth.
  • Collaborated with product teams to develop the product roadmap and strategy, ensuring alignment with customer needs and market trends.
  • Secured the company's first MICE booking, demonstrating initiative and expanding service offerings.

Marketing and Sales Executive

TravelPerk
09.2016 - 06.2017
  • Achieved a tenfold increase in TravelPerk's customer base by acquiring strategic customers in Spain, the UK, and Germany.
  • Developed and executed targeted product marketing campaigns, lead engagement strategies, and a comprehensive content marketing plan.
  • Successfully managed and promoted brand awareness by overseeing high-impact European events and conferences, resulting in a significant boost in demand.
  • Enhanced brand visibility through the coordination and execution of high-impact marketing events.
  • Coordinated sponsorship opportunities, generating additional revenue streams and enhancing brand exposure at events.

Commercial Internship

TravelPerk
5 2016 - 8 2016
  • Selected from 300+ applicants to become TravelPerk's first intern and 13th employee, significantly contributing to the early-stage growth of the sales and marketing team.
  • Assisted in developing initial business development strategies, conducting market research, and supporting marketing initiatives that laid the foundation for the company's future success.

Education

Bachelor of Science - Business Administration and Management

University of Florida
Gainesville
05.2001 -

No Degree - International Business Management

ESCI-UPF
Barcelona, Spain
05.2001 -

Skills

Sales Leadership & Coaching

New Business Development

Team Development & Motivation

Strategic Planning

Management-Level Communication

Forecasting, Analysis, & Reporting

Revenue Forecasting

Problem Solving

Adaptability

Performance Management

CRM Proficiency - Salesforce

Timeline

Senior Account Executive

TravelPerk
07.2018 - 05.2020

Account Executive

TravelPerk
07.2017 - 06.2018

Marketing and Sales Executive

TravelPerk
09.2016 - 06.2017

Bachelor of Science - Business Administration and Management

University of Florida
05.2001 -

No Degree - International Business Management

ESCI-UPF
05.2001 -

Sales Manager

TravelPerk
6 2021 - Current

Commercial Internship

TravelPerk
5 2016 - 8 2016
Maria Juliana ZapataSales Leader