MARIA JULIA NUNES

• Responsible for one of the company's largest worldwide brands and the top 3 in retail sales in Brazil.
• Manage the brand planning process, demand forecasting, budget allocation, and execution of strategies for different partners and channels.
• Develop PR strategies to combat fake news about the products, specially Ozempic and its usage, fake options available, and wrong indications.
• Collaborate with cross-functional teams, including Events, Field Force, Medical, Access, Legal, and Regulatory, to achieve best-in-class execution.
• Drive the strategic and tactical brand approach within the sales force, motivating, providing materials, and training the team (110 people).

Coming back from the rotations, I was able to choose the area I would like to work and the Diabetes team was the perfect position to apply my knowledge from the headquarters and Panamá and make a difference.

• Part of the Rybelsus pre-launch process with the challenge of planning a product launch during the Covid pandemic
• Responsible for the communication strategy for Ozempic, thinking strategically about how to position both brands.
• Developed digital strategies and new ways of interaction as face-to-face was not an option at the moment.

E.g. Creation our first medical portal (NN Academy) with information about all the company's products and studies.

“Novo Nordisk Graduate Program is designed to bring together change makers with a diversity of perspectives and equip them with the tools needed to accelerate their professional development. They are taken on three rotations around the globe, working in a fast-paced environment and being exposed to the entire Novo Nordisk value chain while being challenged to explore their boundaries and reach their full potential."

• 3rd rotation: CLAT Panamá, Ozempic Team

Responsible for Ozempic pre-launch process in Central America, working on the cross-functional planning, tracking activities in 10 different countries and regulations, managing pre-launch funding, and developing the communication plan.

• 2nd rotation: Novo Nordisk HQ, Denmark, Rybelsus team

Under PSP strategy, created a patient materials portfolio for different regions, develop microsites and app and ensured pharmacy engagement actions.

• 1st rotation: Brazil, Saxenda team

Ensure successful launch of Saxenda Care, support Saxenda's market expansion in other medical specialties and collaborate with obesity market development to raise awareness of the disease in Brazil, creating campaigns for different channels.

• Created the company's first analytical dashboard summarizing market data, competition, and internal performance.
• Responsible for offline marketing strategy and execution, including dealing with agencies, briefing ideas, approving campaigns, and budget allocation.- Prepared the company's first sustainability report, including the company in ESG (Environmental, Social, and Governance) indexes
• Directly interacted with ESG investors together with the IR director.
• Part of the women's committee - included the company in the UN Women Empowerment Principles and fought for gender equality (discovered a significant wage gap).

• Responsible for the marketing and customer service area of the Intel Technology Provider Program for retailers across Brazil.
• Planned and launched promotional campaigns that were reproduced in these retailers as official Intel promotions.
• Defined budgets, developed concepts, and managed implementation logistics.
• Prepared performance reports addressing the business objectives of each retailer.

In internships in Brazil, you work every day, 6 hours per day, having full responsibilities in roles that help you develop as a professional. I chose to work first in an agency, then a startup and a multinational company to understand what I like before starting my full-time employment.

• Developed incentive campaigns, communication materials, and performance reports
• Localized global materials and adapted them for the Brazilian market.
• Launched and measured the results of digital campaigns (AdWords, affiliates, email marketing) and was responsible for the call center strategy.