Maria Mendez Flores
Leesburg,VA
Summary
Accomplished Marketing Manager with a proven track record at Inertial Labs, enhancing brand visibility and market penetration through strategic SEO and comprehensive analytics. Expert in content creation and relationship-building, I spearheaded initiatives that resulted in significant competitive advantages. Fluent in bilingual communication, my leadership consistently fosters cross-functional collaboration and innovation. Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Inertial Labs
Paeonian Springs, Virginia
10.2022 - Current
- Spearheaded the refinement and enhancement of Inertial Labs' website design, content, and functionality, driving optimization efforts
- Elevate online visibility through SEO enhancements, bolstering the website's reach and impact globally
- Strategize, execute and optimize global advertising campaigns on Google Ads, Microsoft, LinkedIn, and various digital and print platforms
- Conceptualize and implement scalable digital global campaigns to attract, engage, and convert prospects into actionable leads
- Craft compelling messaging and assets, ensuring a cohesive and resonant narrative for key stakeholders
- Leverage marketing analytics tools such as Google Analytics, Microsoft Ads, and Google Data Studio to glean actionable insights and steer strategies
- Orchestrated email marketing, paid social, and web advertising initiatives to maximize reach and engagement
- Direct content creation, advertising endeavors, and campaign management across established marketplaces
- Develop and execute the annual marketing strategy and plan
- Drive brand enhancement initiatives and cultivate a culture of customer satisfaction through content editing and proofreading
- Championed designing and publishing white papers and articles, showcasing technical expertise and thought leadership
- Strategically plan and execute global tradeshow exhibitions, managing all logistical details for 40+ annual events
- Led the design and production of marketing collateral, including booth designs, graphics, brochures, and demo units
- Cultivate and lead a high-performing marketing and design team that amplifies brand visibility and market penetration
- Specialize in B2B marketing and public relations strategies tailored to business clientele's unique needs and dynamics
- Cultivated and maintained solid global relationships with media outlets and influencers, fostering positive rapport and ensuring consistent coverage
- Led technology communications initiatives, enhancing product visibility and user engagement through targeted content creation, social media management, and technical documentation
Marketing Specialist
Syneos Health
Miami, Florida
06.2022 - 10.2022
- Spearheaded the development of tailored patient recruitment strategies for diverse projects, ensuring efficient and targeted outreach
- Create and manage engaging digital and traditional content to support patient recruitment initiatives, optimizing visibility and engagement
- Employ SEO techniques to enhance web page content, facilitating improved search engine ranking and increased referencing
- Strategically plan and execute sponsored campaigns across social media platforms, significantly elevating company visibility and engagement with the target audience
- Define and track key performance indicators for communication and public relations campaigns, analyze results, and provide actionable insights for continual improvement
- Drive initiatives to enhance brand perception and customer satisfaction through innovative and impactful communication tactics for the Hispanic / Latino community
- Collaborate in the management of advertising budgets, optimizing resource allocation for maximum ROI
- Ensure accurate and up-to-date project information on the company website, enhancing transparency and accessibility for stakeholders
- Facilitate seamless communication with external vendors and suppliers, ensuring alignment with project objectives and timelines
- Provide visionary leadership to promote the company’s mission and improve campaign performance
- Design and implement educational programs for staff members
- Adhere to Corporate and Divisional Policies, Standard Operating Procedures, and Operating Guidelines while consistently meeting assigned duties and responsibilities
- Engage in direct B2C interactions, fostering solid relationships and addressing customer needs with professionalism and empathy
- Translated global campaigns and programs from English to Spanish to adapt them to the Hispanic / Latino community
Communication Consultant for Non-Profit Organizations
Miami, Florida
06.2021 - 06.2022
- Cultivated and maintained strong relationships with media outlets, fostering positive rapport and ensuring consistent coverage
- Developed and distributed various press materials, including press releases, advisories, images, pitch letters, case studies, feature articles, and trend stories, adhering to brand guidelines and messaging strategy
- Orchestrated press conferences, interviews, and other media appearances, ensuring seamless execution and maximizing exposure opportunities
- Upheld brand identity across all written, audio, and visual communications, ensuring consistent messaging and visual representation
- Managed online 'live' event logistics, overseeing planning, execution, and post-event evaluation
- Created messaging for special audio/video projects, aligning content with organizational objectives
- Provided content updates and maintenance using WordPress, ensuring the website remained current and informative
- Design or update the K12 curriculum to align with the academic program
- Provide professional development workshops for teachers K12 in charge of offering the academic program in their schools
- Liaise with K12 schools and community organizations to ensure alignment with the educational objectives of the academic program
- Review K12 student performance data to recommend interventions or policy changes to improve outcomes in the academic program
- Analyzed key metrics and generated reports to evaluate the effectiveness of Public Relations efforts, informing future strategies and tactics
- Managed and updated the SharePoint platform, facilitating internal collaboration and information sharing
- Assisted in event coordination and promotion, contributing to the success of various organizational initiatives
- Curated engaging content for social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube), increasing followers and enhancing brand visibility
- Conducted surveys, polls, and social media listening to gauge public opinion and inform strategic decision-making
- Prepared and distributed newsletters and email campaigns, delivering targeted content to globally segmented audiences
- Contributed to graphic design projects for flyers, posts, and brochures, ensuring cohesive branding and visual appeal
- Evaluated advertising and promotional programs to ensure alignment with PR goals and objectives
- Engaged in B2B and B2C communications, adapting strategies to suit the target audience and business objectives
Communication and E-commerce Specialist
Curveez Group
Miami, Florida
05.2020 - 05.2021
- Utilized deep technical understanding to effectively communicate product features into customer benefits, increasing customer satisfaction and ROI by 26%
- I spearheaded market trend analysis to identify lucrative opportunities and threats, enabling proactive adjustments in product positioning strategies
- This led to enhanced market penetration and competitive advantage by 43%
- Collaborated seamlessly with cross-functional teams, including design, content, acquisition, product, and sales, to execute strategic initiatives
- This streamlined processes and ensured alignment towards overarching business goals by 28%
- Maintained up-to-date market intelligence by closely monitoring consumer behavior and emerging trends
- Allowing for agile decision-making and adaptation to dynamic market conditions
- Conducted comprehensive analytics and generated insightful reports on key metrics utilizing Google Analytics
- These reports facilitated data-driven decision-making and optimization of marketing efforts
- Conceptualized and supported the implementation of impactful public relations campaigns and promotions, which resulted in heightened brand visibility and increased customer engagement
- Established and maintained effective internal communication channels, fostering a collaborative and cohesive work environment conducive to innovation and productivity
- Directed creating and managing listings across various online marketplaces, including Amazon, Etsy, Poshmark, Walmart, eBay, and Zulily
- Expanding market reach and facilitated customer accessibility
- Provided exemplary customer service, ensuring prompt resolution of inquiries and concerns, enhancing customer satisfaction, and fostering long-term loyalty
- Directed and managed a team of 16 warehouse members, optimizing operational efficiency and ensuring adherence to quality standards in a B2B/B2C environment
Communications and Marketing Coordinator
Hyatt Regency Houston Intercontinental Airport
Houston, Texas
02.2019 - 12.2019
- Manage social media platforms by curating engaging content to increase followers (Facebook, Twitter, Instagram, LinkedIn), analytics, and reports on key metrics (Google Analytics, Sprout, Hootsuite)
- Establish and maintain a content calendar across all social media platforms
- Content creation and editing for small and large content pieces, press releases, blogs, webpages, and speeches
- B2B / B2C
- Spearheaded internal communications strategies that fostered effective engagement of employees
- Implemented innovative channels to disseminate vital information to 131 number of employees
- Devised regular communication bulletins that reached each department, enhancing overall operational transparency
- Facilitated internal communications training for staff, enhancing communication efficiency by 27 percent
- Managed daily operations within the sales department
- Handled supply purchases and inventory management for office operations and equipment maintenance
- Work with clients and the sales department to coordinate special functions
Writer and Content Marketer
ServerPronto
Miami, FL
02.2018 - 01.2019
- SEO/SEM performance
- Proficient in the latest web technologies and working knowledge of various operating systems
- Worked within web content management systems, including WordPress
- Applied persuasive writing, editing, and proofreading abilities to each assignment
- Follow trends in the industry
- Develop and maintain a media calendar
- Content creation and editing for small and large content pieces, press releases, blogs, webpages, and speeches
- Create promotions and digital marketing campaigns
- Researched market competitors to identify potential new products and service opportunities
- Managed social media campaigns (Facebook, Twitter, Instagram, Quora, Medium, LinkedIn), grew followers and engagement, analytics, and reports on key metrics (Google Analytics, Sprout, Hootsuite)
- Worked with product development team members to optimize product specifications
Education
Master - Educational Leadership
Southern New Hampshire University
Manchester, New Hampshire01.2025
Master - Public Relations
Universidad Del Sagrado Corazón
San Juan, Puerto Rico01.2011
Bachelor - Telecommunications
Universidad Del Sagrado Corazón
San Juan, Puerto Rico01.2003
Skills
- Content Creation
- Copywriting
- Internal and External Communications
- Sponsorships and Fundraising
- Social Media Management
- Senior leadership collaboration
- Educational Leadership
- Non-profit leadership
- Corporate Communications
- SEO strategy development
- Media and Public Relations
- Project Management
- Cross-functional collaboration
- Analytics and Reporting
- Crisis management
Languages
- English, Fluent
- Spanish, Native
Languages
English
Professional
Spanish
Native/ Bilingual
Timeline
Marketing Manager
Inertial Labs
10.2022 - Current
Marketing Specialist
Syneos Health
06.2022 - 10.2022
Communication Consultant for Non-Profit Organizations
06.2021 - 06.2022
Communication and E-commerce Specialist
Curveez Group
05.2020 - 05.2021
Communications and Marketing Coordinator
Hyatt Regency Houston Intercontinental Airport
02.2019 - 12.2019
Writer and Content Marketer
ServerPronto
02.2018 - 01.2019
Master - Educational Leadership
Southern New Hampshire University
Master - Public Relations
Universidad Del Sagrado Corazón
Bachelor - Telecommunications
Universidad Del Sagrado Corazón
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