Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Maria Laura Becerra

Santee,CA

Summary

Reliable and upbeat, successful at promoting customer loyalty, satisfaction and purchases with consultative techniques and diligent attention to individual needs. Knowledgeable about product merchandising, payment processing and cleaning. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic. Detail-oriented team player. Ability to handle multiple projects simultaneously with a high degree of accuracy. Hardworking bringing + years of experience. Effectively bring in new customers and maximize loyalty by delivering exceptional service to every guest. Knowledgeable about keeping clean, well-stocked and properly sanitized stations. Talented Makeup Artist with in-depth knowledge of makeup artistry and cosmetic industries. Possessing strong visual sense and creative imagination. Goal-oriented professional successful building lasting relationships with clients. Friendly Skincare Consultant with years of experience in sales and customer service. Driven and reliable individual skillful in building strong client bonds, stocking and reorganizing inventory and exceeding sales expectations. Committed to taking ownership and initiative to accomplish individual sales quotas.

Overview

16
16
years of professional experience

Work History

Seasonal Fulfillment

Macy's Department Store
10.2023 - 01.2024
  • Enhanced customer satisfaction by providing efficient and friendly service during peak holiday seasons.
  • Assisted in maintaining a clean and organized store environment, resulting in increased sales and positive customer feedback.
  • Supported inventory management tasks by conducting regular stock checks and updating records accordingly.
  • Contributed to team success by consistently meeting or exceeding individual sales targets during seasonal periods.
  • Maintained excellent product knowledge, enabling prompt assistance to customers seeking specific items or recommendations.
  • Demonstrated flexibility by adapting to varied work schedules as needed during peak seasons, ensuring adequate staff coverage at all times.

Retail Keyholder/Beauty Advisor

LO'CCITANE
05.2023 - 10.2023
  • Increased customer satisfaction by providing exceptional product knowledge and personalized service.
  • Assisted store management in achieving sales targets through effective merchandising strategies and staff training.
  • Ensured timely inventory replenishment, maintaining optimal stock levels for high-demand products.
  • Collaborated with team members to create visually appealing displays that attracted customers and boosted sales.

Cosmetics Counter Manager

Nordstrom
08.2022 - 03.2023
  • Boosted customer satisfaction by providing personalized beauty consultations and product recommendations.
  • Increased sales revenue by creating and implementing promotional events and product launches.
  • Managed inventory levels, ensuring optimal stock availability and minimizing product waste.
  • Developed strong relationships with clients, resulting in repeat business and increased loyalty to the brand.
  • Trained new employees on proper makeup application techniques, improving overall team performance.
  • Collaborated with vendors to secure exclusive products, enhancing the cosmetic counter''s offerings.
  • Maintained a clean and organized work environment, promoting safety and professionalism for both staff and customers.
  • Provided exceptional customer service through attentive listening, genuine interactions, and expert knowledge of products offered at the cosmetics counter.
  • Resolved customer complaints promptly and professionally, maintaining a positive image of the company despite any issues encountered during their visit.
  • Assisted customers in selecting appropriate skincare routines tailored to their specific needs, resulting in higher satisfaction rates among clientele.
  • Increased brand awareness through effective communication of product benefits during consultations with clients seeking advice on various cosmetic items available at our counter.
  • Successfully implemented cross-selling techniques by recommending complementary products during client consultations which led to increased average transaction values.
  • Maintained detailed records of sales transactions along with accurate documentation regarding client preferences in order to provide consistent services during future visits.

Assistant Agency Director

John Casablanca's Modeling And Career Center
02.2010 - 03.2018
  • Increased agency efficiency by streamlining processes and implementing new technologies.
  • Developed strategic plans for the agency, resulting in significant growth over time.
  • Led a team of professionals to achieve high levels of productivity and client satisfaction.
  • Established strong relationships with stakeholders, ensuring ongoing support for agency initiatives.
  • Inspired staff through effective communication and leadership skills, fostering a positive work culture.
  • Oversaw daily operations, maintaining a smooth workflow and meeting organizational objectives consistently.
  • Coordinated training programs for staff members, enhancing their skills and capabilities in line with industry standards.
  • Provided timely reports on agency progress to board members or other governance bodies, facilitating informed decision-making processes at higher levels.
  • Resolved conflicts among staff members diplomatically, fostering a harmonious working environment conducive to productivity.
  • Recruited, hired and developed top candidates for open vacancies and retained staff using consistent mentoring and positive feedback.
  • Managed direction of agency by administering, directing and coordinating activities.
  • Answered phone calls and e-mails regarding inquiries and arranged meetings for official business.
  • Trained new employees on proper protocols and customer service standards.
  • Trained and guided team members to maintain high productivity and performance metrics.

Product Support Sales Representative

NorCal Products
04.2008 - 02.2009
  • Increased product support sales by developing and maintaining strong relationships with clients.
  • Delivered exceptional customer service for improved client satisfaction and repeat business.
  • Identified potential customers, conducting market research to expand the company''s client base.
  • Collaborated with product development teams to ensure accurate representation of products in promotional materials.
  • Developed customized solutions for clients, tailoring product offerings to meet their specific needs.

Education

Cosmetology

Palomar Institute of Cosmetology
San Marcos, CA
07.2001

Esthetician - Aesthetics

Aveda Institute New Mexico
Albuquerque, NM
02.2001

Skills

  • Quick Learner
  • Strong work ethic
  • Attention to detail
  • Multitasking
  • Customer service
  • Self-motivation
  • Cash handling
  • Decision-making
  • Product knowledge
  • Excellent communication
  • Organizational skills
  • Active listening
  • Brand Representation
  • Professional Appearance
  • Appointment Scheduling
  • Makeup application techniques
  • Promotional Event Coordination
  • Client Relationship Building
  • Customer Relations
  • Merchandise Display
  • Cross-Selling Abilities
  • Vendor relations
  • Relationship building
  • Upselling techniques
  • Conflict resolution
  • Inventory management
  • Customer service excellence
  • Product Ordering
  • Product Demonstrations

Affiliations

  • MAAI

Timeline

Seasonal Fulfillment

Macy's Department Store
10.2023 - 01.2024

Retail Keyholder/Beauty Advisor

LO'CCITANE
05.2023 - 10.2023

Cosmetics Counter Manager

Nordstrom
08.2022 - 03.2023

Assistant Agency Director

John Casablanca's Modeling And Career Center
02.2010 - 03.2018

Product Support Sales Representative

NorCal Products
04.2008 - 02.2009

Cosmetology

Palomar Institute of Cosmetology

Esthetician - Aesthetics

Aveda Institute New Mexico

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Maria Laura Becerra