Maria Lorena Valenti

• Regional and cross-market strategy, C-level client relationship building across multiple accounts and agency partners
• Managed accounts of $XXX millions across Google’s products: media (GoogleAds, DV360), measurement (Google Analytics), data & tech (Google Marketing Platform stack/Cloud). Increased revenue by 60% YoY
• Business development and successful execution of business plans exceeding Customers expectations 95% CSAT
• Manage, coach and develop a team that leads client partnership.
• Build and lead a global team to develop client relationships, execute strategy, work towards growth goals, manage account plans and business processes

• Managed Global Sales & Marketing partnership between Google and Global Automotive clients to drive business transformation and increase Google SOW
• Helped client achieve their business objectives reaching their customers in an effective and efficient way using the power of Google AI product suit across Cloud and Ads and creative
• Negotiated and closed global contracts. Exceeded growth targets by 20% YoY for multi million accounts.
• Built trusted relationships with Senior Management and C-Level to support them prove the Value of Marketing as a profit center and by that growing their investment with Google
• Performance: Promoted 3 Times (every 18-24 Months)

• Managed a portfolio of Italian Auto and Luxury Retail clients.
• Developed advertising strategies to drive substantial growth and support customer marketing and business objectives of efficient reach and lead generation via adoption of innovative programs Google performance product suit
• Established, implemented account management processes to increase customer CSAT and Key results growing revenue +20% YoY

Global Digital Manager | EXPO2015 Project Manager

• Omnichannel Engagement Strategy, Global Governance and Consumer Marketing Operations €50+ million managed yearly
  Leading EMEA team in charge of Regional Digital Media strategy, budget and AdTech Stack innovation
• Established Digital lead management process proving revenue contribution to CFO of digital media. +50% budget increase YoY
• EXPO 2015 Pavilion Manager for New Holland Agriculture brand managing multimillion Capex and Opex budget, tender to choose the Design architecture and visitor experience of New Holland Agriculture pavilion at Expo Milano 2015

• Directed, website and social media optimizations, branding and content creation.
• Tracked and researched trends in digital landscape in order to capitalize on available opportunities.
• Searched competitive landscape to determine how to create unique, differentiated product within marketplace.
• CRM and CX: responsible for corporate website UX, new digital lead generation tools bringing standardization to the lead generation process for customer data collection.

• Develop and implement Parts & Service communications strategy in the Italian market
• Advertising coordination and management budget responsibility $XXM and governance on creative execution of ATL and BTL communication
• Support to marketing functions in defining implementation of sell-in and sell out actions, pricing, marketing intelligence.
• Developed and maintained company corporate image and identity using logos and signage.
• Wrote and edited campaigns to deliver on strategies and meet project objectives.
• Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.