Summary
Overview
Work History
Education
Software
Timeline
Skills
Generic

Maria Luisa Covarrubias

Mesa,AZ

Summary

Goal-oriented B2B marketing expert in enterprise software with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Extensive experience in lead generation, global and industry events (both physical and virtual), webinars and digital programs. Contribute to the creation of marketing efforts that are cutting edge and scalable to meet the specific needs of the targeted audience. Prepared to bring 15+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
1
1
Language

Work History

Field Marketing Director

SAP
Tempe, AZ
01.2019 - Current
  • Managed annual marketing budget in excess of $600K.
  • Planned and executed an end-to-end go-to-market strategy for Cloud Solutions, resulting in 203 opportunities generating 36M+ in pipeline.
  • Develop end to end event strategy, including build registration page, social media strategy, internal and external communications, venue, and vendors for F&B.
  • Partnered with sales teams, leadership and partners to build a strategic marketing plan that lead to conversion and acceleration.
  • Led development and implementation of 10 digital events resulting 150+ leads.
  • Develop 1:1 and 1:few both digital and in-person tactics designed to penetrate a specific set of targeted accounts.
  • Organized and executed robust, creative experiential marketing events.

Digital Video Storyteller

SAP
Tempe, AZ
08.2017 - 12.2018
  • Plan, develop and execute on goals and needs of the business development team to create relevant content to specific products, partners, and industries resulting in 125 leads and 10M+ in pipeline.
  • Successfully executed on Customer Experience Marketing initiatives such as campaigns and content creation using video production.
  • Build strong relationships with core sales teams to create commitment to all content marketing efforts.
  • Leverage marketing tools including, Virtual Studio, Videolicious, Twitter, Jam Collaboration, Panasonic Lumix GH4 DSLR camera, Final Cut Pro, Rode microphones to allow for better execution, and deliver results with CX marketing.
  • Successfully produced 10-15 videos a quarter.

Business Development Digital Specialist

SAP
Scottsdale, AZ
06.2015 - 08.2017
  • Assist marketing and develop new business strategies, conduct market analysis, and develop new and improved methods for marketing products
  • Organize complex project work streams and implement status tracking to ensure complete transparency to all stakeholders.
  • Liaison with clients, both internal and external to meet business, social and marketing goals.
  • Develop content and use social selling to drive pipeline generation.
  • Plan and execute optimal lead management to create a positive and seamless end to end experience.
  • Business model design account planning and performance monitoring, proposition development and campaign development.
  • Met and exceeded 10 opportunity quota and and $2.5M pipeline per quarter.

Account Executive

SAP
Scottsdale, AZ
01.2012 - 05.2015
  • Accountable for achieving quarterly and annual robust sales goals while managing existing territories within the ERP portfolio.
  • Top performing AE meeting and exceeding cloud quota of $1.2M in booked revenue.
  • Built working relationships with end user organizations to secure new business and capitalize on potentially major revenue growth opportunities
  • Oversee sales compression cycle from lead generation to client acquisition.
  • Played a key role in handling escalations with customers and providing them with accurate SLA's.
  • Maintained calm demeanor to provide highest level of service to customers (internal-SAP and external).
  • Recognized consistently by executives (Partners/SAP) as someone who makes things happen, especially around making it a great experience for the customer
  • Executed on lead generation and prospecting initiatives to market SAP value proposition to a wide range of demographics, successfully penetrate targeted accounts, and drive sustainable territory growth
  • Knowledge of key SAP processes from an end to end process-Pricing, Financing, Licensing, Booking

Education

Bachelor of Arts - Bilingual Education

Arizona State University
01.1998 - 05.2001

Associate of Arts - General Studies

Arizona Western College
08.1996 - 12.1997

Software

Microsoft Suite

Microsoft Teams

SAP Suite

Salesforce CRM

Adobe Photoshop

Final Cut Pro

Videolicious

Camtasia

Social Media apps

Timeline

Field Marketing Director

SAP
01.2019 - Current

Digital Video Storyteller

SAP
08.2017 - 12.2018

Business Development Digital Specialist

SAP
06.2015 - 08.2017

Account Executive

SAP
01.2012 - 05.2015

Bachelor of Arts - Bilingual Education

Arizona State University
01.1998 - 05.2001

Associate of Arts - General Studies

Arizona Western College
08.1996 - 12.1997

Skills

Key decision making

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Maria Luisa Covarrubias