Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Mariam Farah

Mariam Farah

Sr. Product Ads Policy Manager
San Francisco,CA

Summary

8+ years experienced Policy & Trust and Safety Senior policy leader, who possesses a strong ability to lead Policy development and launching. Managing various policy areas to comply with global regulations and consumer safety. Leading product policy recommendations various pillars. Specializes in Trust and Safety Content and Advertising Policies and building integral scalable solutions. Aiming to create a healthy and compliant medium to allow customers, advertisers, and businesses to create meaningful connections and grow their businesses.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Sr. Product Ads Policy Manager

Meta
San Francisco, CA
08.2023 - Current
  • Leading and developing 15+ Ads policies, related to regulatory compliance and highly regulated good and services pillar.
  • Act as North America escalation point of contact and support high tier of advertisers and implementing proactive solutions to mitigate enforcement errors.
  • Developing Meta's existing ads standards to meet global market standards and applicable laws.
  • Building relationships with core XFN, and understand perspectives of partners on internal teams, such as; Legal, Product, Integrity Ops, Public Policy,
  • Communications, Sales partners, Product Marketing.
    Proactively identifying opportunities to improve how we advise, align, finalize, and enforce ads policies at Meta.
  • Partnering with Strategic response team to provide internal communications for senior leadership to inform them of ongoing escalations, and provide policy recommendations to support their decision.
  • Articulating policy philosophy, launches, and changes to relevant parties, including management, operations, and other internal and external stakeholders.
  • Partnering with Facebook's Public Policy team, as well as external stakeholders, to monitor global environment for issues that affect advertising policies and standards.

Product Content Policy Manager

Meta (formerly Facebook)
04.2022 - Current
  • Provide product counseling and policy assessment for organic and ads space for new and existing products, features, and initiatives and strategies across Meta family of apps.
  • Audit existing Meta Ads standards policies and work on policy assessment and recommendation to reduce advertisers friction and ensure higher revenues.
  • Leading policy forum to seek executives and leadership approval for recommended policy approaches to ensure policies are transparent, enforceable across distinct geopolitical and sociocultural contexts.
  • Reduce various legacy ads friction, by updating relevant policies and enforcement that secured extra $400M in 2022.
  • Collaborate with product partners to help build and refine products that meet goals of Product, Operations, Legal and Policy teams.
  • Help develop and refine principles and policies related to distribution of recommended content across Meta's products.
  • Launched 2 new Meta ads policy in 2022, to better serve Meta users and secure higher revenues.
  • Represent Meta policy team across various policy pillars to Help articulate policy philosophy, launches, and product changes to relevant parties, including management, operations, and other internal and external stakeholder, and key advertisers.
  • Work closely with Meta various Public Policy, Comms, Stakeholder engagement teams, as well as external stakeholders, to monitor global environment for policy issues that impact our recommendations products.
  • Act as global escalation point of contact and manage internal communications for product policy issues, for highly regulated policies and objectionable content.
  • Partner closely with Ops and various escalations team to support policy requirements and ensure fairness, transparency and scalability is met.
  • Review new features and products and lead research for developing new policies that would help sustain best-in-class policies across Meta products, Family of Apps, and understanding emerging policy risks .
  • Work closely with Strategic response, Product marketing team, and Comms to resolve critical policy escalations and collaborate on compliance solutions and strategies.
  • Collaborate with Public Policy team to gain strong understanding of present and forward looking regulatory landscape, and to share your strategic perspective.
  • Develop and iterate on content policies to ensure regulatory preparedness and mitigate business risk.

Manager, NFT Platform Integrity Policy

Coinbase
11.2021 - Current
  • Developed team goals, strategy and roadmaps for platform integrity team.
  • Developed product policies and automation recommendations for key stakeholders .
  • Collaborated and worked closely with Product, design and Engineering, Public Policy and Legal teams to build and refine tools and products that meet goals of policy and operations teams.
  • Provided thought leadership to strengthen Coinbase muscle in launching new ecosystem products with focus on scaling and delivering fun and safe customer experience for creators and collectors.
  • Led team of content moderation policy analysts who are responsible for designing handling content moderation escalations, creating clarity in CX content policies, settling content moderation disputes and proving policy recommendations.
  • Achieved key operational metrics including service levels, resolution rates and customer satisfaction.
  • Partnered with cross functional leaders including Product, Engineering, Trust and Safety and Legal to create clear policy that serve best company and its customers.
  • Drove process improvement initiatives across workflows, policies and tooling that improve quality and efficiency of work.
  • Partnered across all teams within broader CX organization, ensuring coverage of key focus areas including analytics, content, quality, technology, training and voice of customer.
  • Utilized in-depth understanding of metrics and reporting, including introduction of new data points and methods for measuring social sentiment.

Sr. Program Manager (Policy & Ops)

Twitter
02.2020 - 11.2021
  • Led team of Project Managers and policy Specialists.
  • Analyzed content policy and legal issues facing global users and worked with Trust & Safety, legal, product team for improvements implementation.
  • Led Proactive enforcement program and scoped real-time bots for automated remediation that supported revenues by 35% in Twitter 5 top regions.
  • Launched Proactive bots where action rate is higher than reactive tickets by 68%
  • Drove Processes improvements and workflows to fit different markets laws and users needs.
  • Set Regional strategy for markets solutions to eliminate target abuse and platform manipulation, and solutions to scale enforcement of Twitter's safety policies across safety policies.
  • Created strategic plans for proactive monitoring for potential threats and abuse that manifest on Twitter's platform targeting top Verified accounts.
  • Partnered with cross-functional teams to perform end-to-end policy projects, communicate results, and turn outcome into live policies, to assist in better identifying and mitigating abuse and reduce offline harm
  • Worked closely with policy and Staff level leads to understand each market concerns and scope plans to mitigate online abuse per each region.
  • Created Brands safety policies for MENA, LATAM, and SEA, regions to tackle abuse and set strategy to mitigate abuse targeting top Brands and and Verified users proactively.
  • Secured more than 35% in 1 year of Brands revenues in LATAM market by creating safety proactive bots to mitigate targeting abuse to Advertisers and Top Brands.

Senior Userops Policy and Ops Analyst

Twitter
08.2018 - 02.2020
  • Demonstrated mastery of anti-abuse policies and workflows, acting as domain expert and point of contact for stakeholders and enforcement teams.
  • Delivered analytical, operational, or general support work on time and within company standards, including support to agents, quality, and escalation teams.
  • Resolved both routine and non-routine issues, and to help drive improvements to workflows, tooling, and global team efforts.
  • Monitored key performance indicators (KPIs), investigate and take action on related trends.
  • Partnered with stakeholders across different teams to launch global safety policies.
  • Acted as main POC for Legal policy enforcement in Safety ops team.
  • Identified policy gaps and worked on creating policy enforcement proposal to mitigate policy inconsistency.

Global Policy Quality Auditor

Twitter Via Cognizant Technology Solutions
07.2016 - 08.2018
  • Conduct researches on Middle East trends/dialects and common abuse to implement strong anti-abuse policy for middle-East region
  • Audit hundreds of cases on daily basis for safety enforcement policies enforced by vendor.
  • Leads sync with content moderators to ensure all gaps are fulfilled.
  • Identified enforcement tools improvements and supported its implementation
  • Worked closely with Policy POCs to update Safety policies are enforced base don each region culture.
  • Provided training to Vendors and created feedback loop tracker to reach operations excellence

Advertising Manager

Point Advertising Agency
01.2010 - 03.2013
  • Lead national ads campaign for international brands
  • Manage ad trafficking, ad creation campaign
  • Drive continuous improvement in creative project management process
  • Own full lifecycle of projects: planning, prioritization, feedback, handoff, and final delivery
  • Manage communication and prioritization with external vendors to meet campaign deadlines
  • Manage project tools and help individuals use them more effectively
  • Increased Sales & profits by 40% in ten Months

Education

Bachelor Of Arts - Integrated Marketing Communications

Misr International University
Cairo, Egypt
06.2009

Skills

Key skills

  • Advance Program Management skills
  • Building effective relationships with global teams
  • Excellent communication skills
  • Strong decision-making skills
  • Write Content policies (organic and paid space) expert
  • Exceptional leadership

Language Skills

  • English (Fluent)
  • Arabic (Native)

Tools

  • Asana
  • Jira Service Management
  • Salesforce (Service Cloud)
  • Google suite

Certification

  • Wharton University of Pennsylvania: Connected Strategy 2020
  • Disney Institute Leadership Training courses 2019
  • UC Berkeley: Marketing Techniques 2013

Timeline

Sr. Product Ads Policy Manager

Meta
08.2023 - Current

Product Content Policy Manager

Meta (formerly Facebook)
04.2022 - Current

Manager, NFT Platform Integrity Policy

Coinbase
11.2021 - Current

Sr. Program Manager (Policy & Ops)

Twitter
02.2020 - 11.2021

Senior Userops Policy and Ops Analyst

Twitter
08.2018 - 02.2020

Global Policy Quality Auditor

Twitter Via Cognizant Technology Solutions
07.2016 - 08.2018

Advertising Manager

Point Advertising Agency
01.2010 - 03.2013

Bachelor Of Arts - Integrated Marketing Communications

Misr International University

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Mariam FarahSr. Product Ads Policy Manager