Overview
Work History
Websites
Work Availability
Certification
Education
Skills
Interests
Software
Work Preference
Summary
Timeline
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Mariam Inam

Mariam Inam

New York City,NY

Overview

7
7
years of professional experience
5
5
years of post-secondary education

Work History

Founder & CEO

Qissa
New York City, NY
03.2024 - Current
  • Achieved 50% of the annual revenue target in the first 4 months by crafting data-driven traditional and digital marketing strategies
  • Led go-to-market strategy, product positioning, and data-driven marketing, driving 9% customer growth in 3 months
  • Identified cross-sell opportunities, improving average order value by 15% through customer behavior analysis

Academic Facilitator

Cornell University
09.2024 - Current
  • Led discussions and workshops, enabling participants to refine product concepts, with 80% implementing course frameworks in their professional roles
  • Delivered comprehensive product market analysis insights, strengthening understanding of value propositions and market positioning

Marketing Data Science & Analytics Manager

Publicis Media
New York City, NY
06.2022 - 09.2023
  • Developed lifecycle marketing strategies to boost product awareness among key audiences, resulting in a 20% increase in conversions
  • Leveraged SQL to investigate purchase patterns to reveal new CRM growth opportunities, leading to a 12% increase in consumer spending over a 6-month period
  • Aligned teams on B2B loyalty marketing techniques, driving a 25% boost in repeat business for clients
  • Published self-service Tableau stakeholder dashboards which accelerated decision-making processes by 20%

Marketing Data Science & Analytics Senior Associate

Publicis Media
New York City, NY
03.2021 - 06.2022
  • Analyzed past campaigns to create (KPI) benchmarks, improving performance measurement accuracy by 25%
  • Generated performance reports for 100+ campaigns, providing actionable recommendations to the leadership
  • Collaborated with stakeholders to streamline multi-channel marketing efforts across CRM, web (.com), paid media, and social platforms reducing campaign running costs by 15%
  • Built performance dashboards and executed A/B testing to improve content which increased web traffic by 23%

Digital Marketing Analyst

Caterpillar
Peoria, IL
04.2020 - 09.2020
  • Automated data pipelines, enhancing the data team's response time and reporting efficiency
  • Increased conversions by 25% through B2C marketing campaigns that leveraged social media ads
  • Identified pain points using Google Analytics, optimizing marketing strategies, and reducing bounce rate by 15%
  • Generated data-driven insights to maximize customer acquisition, resulting in a 9% increase in qualified leads

Marketing Analyst

Champaign Elite Marketing
Champaign, IL
08.2019 - 12.2019
  • Conducted A/B testing and audience segmentation, optimizing campaigns to increase conversion rates by 15%
  • Analyzed abandoned cart data and curated targeted promotional campaigns, reducing cart abandonment by 18% and recovering 12% in sales

Course Assistant

University of Illinois- Urbana Champaign
Champaign, IL
05.2019 - 02.2021
  • Collaborated with professors to develop and refine course materials, ensuring alignment with learning objectives
  • Conducted thorough research to supplement course materials, integrating current trends and scholarly resources

Marketing Analyst

John Deere
Champaign, IL
10.2018 - 05.2019
  • Conducted market research and competitor analysis for the Tango autonomous lawnmower team, driving a 20% increase in sales
  • Saved $90,000 by accurately forecasting product demand and preventing overproduction through data analysis
  • Automated processes using Python scripts, reducing costs by $19,200 and delivering projects ahead of schedule

Manager, Digital Database Analyst

Shah Taj Mills Ltd.
08.2017 - 08.2018
  • Developed and managed a SQL-based digital database, improving workflow efficiency by 70%
  • Reduced data migration errors by 30% by training a team of analysts to implement smooth transitions

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification

Digital Marketing

Marketing Automation and AI

Education

Master of Science - Technology Management

University of Illinois At Urbana-Champaign
Champaign, IL
08.2018 - 08.2019

Bachelor of Science - Information Technology

National University of Science And Technology
06.2013 - 06.2017

Skills

  • KPI analysis
  • BI dashboards
  • Process enhancement
  • Targeted marketing campaigns
  • Segmentation analysis
  • Content marketing
  • SQL and Excel expertise
  • Marketing analysis
  • ROI analysis
  • Google ads
  • KPI performance
  • Data science
  • Digital marketing
  • Customer relationship management (CRM)
  • Web analytics
  • Product marketing
  • Market intelligence
  • Forecasting
  • Marketing automation
  • Go-to-marketing
  • Test procedure automation
  • A/B Testing

Interests

Marketing

Analytics

Product Marketing

Software

SQL

Tableau

Google Analytics

Snowflake

Excel

Adobe Analytics

Canva

Work Preference

Work Type

Full TimePart Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CulturePersonal development programs

Summary

πŸš€ Turning Data into Actionable Strategies

⭐ Leadership: Founder & CEO of Qissa, driving innovation and strategic growth.

πŸ“š Education: Academic Coordinator at Cornell, teaching Product Management for Engineers.

πŸ“ˆ Analytics Expertise: Data-driven storyteller.

πŸ’‘ Product Management: Skilled in bridging technical insights with customer-focused solutions.

🎯 Marketing Strategy: Extensive experience in multi-channel campaigns, customer engagement, and partner management.

🌟 Industry Diversity: Impactful roles across tech, marketing, and manufacturing at Publicis Media, Caterpillar, and John Deere.

Timeline

Academic Facilitator

Cornell University
09.2024 - Current

Founder & CEO

Qissa
03.2024 - Current

Marketing Data Science & Analytics Manager

Publicis Media
06.2022 - 09.2023

Marketing Data Science & Analytics Senior Associate

Publicis Media
03.2021 - 06.2022

Digital Marketing Analyst

Caterpillar
04.2020 - 09.2020

Marketing Analyst

Champaign Elite Marketing
08.2019 - 12.2019

Course Assistant

University of Illinois- Urbana Champaign
05.2019 - 02.2021

Marketing Analyst

John Deere
10.2018 - 05.2019

Master of Science - Technology Management

University of Illinois At Urbana-Champaign
08.2018 - 08.2019

Manager, Digital Database Analyst

Shah Taj Mills Ltd.
08.2017 - 08.2018

Bachelor of Science - Information Technology

National University of Science And Technology
06.2013 - 06.2017
Mariam Inam