Marketing
Mariam Inam
New York City,NY
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Founder & CEO
Qissa
New York City, NY
03.2024 - Current
- Achieved 50% of the annual revenue target in the first 4 months by crafting data-driven traditional and digital marketing strategies
- Led go-to-market strategy, product positioning, and data-driven marketing, driving 9% customer growth in 3 months
- Identified cross-sell opportunities, improving average order value by 15% through customer behavior analysis
Academic Facilitator
Cornell University
09.2024 - Current
- Led discussions and workshops, enabling participants to refine product concepts, with 80% implementing course frameworks in their professional roles
- Delivered comprehensive product market analysis insights, strengthening understanding of value propositions and market positioning
Marketing Data Science & Analytics Manager
Publicis Media
New York City, NY
06.2022 - 09.2023
- Developed lifecycle marketing strategies to boost product awareness among key audiences, resulting in a 20% increase in conversions
- Leveraged SQL to investigate purchase patterns to reveal new CRM growth opportunities, leading to a 12% increase in consumer spending over a 6-month period
- Aligned teams on B2B loyalty marketing techniques, driving a 25% boost in repeat business for clients
- Published self-service Tableau stakeholder dashboards which accelerated decision-making processes by 20%
Marketing Data Science & Analytics Senior Associate
Publicis Media
New York City, NY
03.2021 - 06.2022
- Analyzed past campaigns to create (KPI) benchmarks, improving performance measurement accuracy by 25%
- Generated performance reports for 100+ campaigns, providing actionable recommendations to the leadership
- Collaborated with stakeholders to streamline multi-channel marketing efforts across CRM, web (.com), paid media, and social platforms reducing campaign running costs by 15%
- Built performance dashboards and executed A/B testing to improve content which increased web traffic by 23%
Digital Marketing Analyst
Caterpillar
Peoria, IL
04.2020 - 09.2020
- Automated data pipelines, enhancing the data team's response time and reporting efficiency
- Increased conversions by 25% through B2C marketing campaigns that leveraged social media ads
- Identified pain points using Google Analytics, optimizing marketing strategies, and reducing bounce rate by 15%
- Generated data-driven insights to maximize customer acquisition, resulting in a 9% increase in qualified leads
Marketing Analyst
Champaign Elite Marketing
Champaign, IL
08.2019 - 12.2019
- Conducted A/B testing and audience segmentation, optimizing campaigns to increase conversion rates by 15%
- Analyzed abandoned cart data and curated targeted promotional campaigns, reducing cart abandonment by 18% and recovering 12% in sales
Course Assistant
University of Illinois- Urbana Champaign
Champaign, IL
05.2019 - 02.2021
- Collaborated with professors to develop and refine course materials, ensuring alignment with learning objectives
- Conducted thorough research to supplement course materials, integrating current trends and scholarly resources
Marketing Analyst
John Deere
Champaign, IL
10.2018 - 05.2019
- Conducted market research and competitor analysis for the Tango autonomous lawnmower team, driving a 20% increase in sales
- Saved $90,000 by accurately forecasting product demand and preventing overproduction through data analysis
- Automated processes using Python scripts, reducing costs by $19,200 and delivering projects ahead of schedule
Manager, Digital Database Analyst
Shah Taj Mills Ltd.
08.2017 - 08.2018
- Developed and managed a SQL-based digital database, improving workflow efficiency by 70%
- Reduced data migration errors by 30% by training a team of analysts to implement smooth transitions
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Certification
Digital Marketing
Marketing Automation and AI
Education
Master of Science - Technology Management
University of Illinois At Urbana-Champaign
Champaign, IL 08.2018 - 08.2019
Bachelor of Science - Information Technology
National University of Science And Technology
06.2013 - 06.2017
Skills
- KPI analysis
- BI dashboards
- Process enhancement
- Targeted marketing campaigns
- Segmentation analysis
- Content marketing
- SQL and Excel expertise
- Marketing analysis
- ROI analysis
- Google ads
- KPI performance
- Data science
- Digital marketing
- Customer relationship management (CRM)
- Web analytics
- Product marketing
- Market intelligence
- Forecasting
- Marketing automation
- Go-to-marketing
- Test procedure automation
- A/B Testing
Interests
Analytics
Product Marketing
Software
SQL
Tableau
Google Analytics
Snowflake
Excel
Adobe Analytics
Canva
Work Preference
Work Type
Full TimePart TimeLocation Preference
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CulturePersonal development programsSummary
🚀 Turning Data into Actionable Strategies
⭐ Leadership: Founder & CEO of Qissa, driving innovation and strategic growth.
📚 Education: Academic Coordinator at Cornell, teaching Product Management for Engineers.
📈 Analytics Expertise: Data-driven storyteller.
💡 Product Management: Skilled in bridging technical insights with customer-focused solutions.
🎯 Marketing Strategy: Extensive experience in multi-channel campaigns, customer engagement, and partner management.
🌟 Industry Diversity: Impactful roles across tech, marketing, and manufacturing at Publicis Media, Caterpillar, and John Deere.
Timeline
Academic Facilitator
Cornell University
09.2024 - Current
Founder & CEO
Qissa
03.2024 - Current
Marketing Data Science & Analytics Manager
Publicis Media
06.2022 - 09.2023
Marketing Data Science & Analytics Senior Associate
Publicis Media
03.2021 - 06.2022
Digital Marketing Analyst
Caterpillar
04.2020 - 09.2020
Marketing Analyst
Champaign Elite Marketing
08.2019 - 12.2019
Course Assistant
University of Illinois- Urbana Champaign
05.2019 - 02.2021
Marketing Analyst
John Deere
10.2018 - 05.2019
Master of Science - Technology Management
University of Illinois At Urbana-Champaign
08.2018 - 08.2019
Manager, Digital Database Analyst
Shah Taj Mills Ltd.
08.2017 - 08.2018
Bachelor of Science - Information Technology
National University of Science And Technology
06.2013 - 06.2017