Mariam Wehbi
San Diego
Summary
I'm a dual-degree student in Business Administration and Finance at the University of San Diego, with real-world experience as the Creative Director of a marketing services company based in Dubai and Lebanon. I focus on Managment, social media marketing and love creating visual content, mainly in the beauty industry. I'm super organized, creative, and comfortable leading a team, especially when it comes to problem-solving, or making quick decisions. I'm passionate about empowering women, building community, and helping others grow. Right now, I’m looking to gain more hands-on experience through internships or full-time jobs that connect marketing and business leadership between Lebanon, Dubai, and the U.S.
Overview
2
2
years of professional experience
Work History
Marketing Strategist
Bella Contact Lenses
Kuwait
07.2023 - 06.2024
- Contribute to packaging decisions, and the development of long-term marketing plans.
- Lead meetings to design and implement social media marketing strategies, aimed at increasing brand visibility.
- Collaborate with teams to enhance marketing efforts in line with business goals.
- Designed promotional materials such as flyers, brochures, banners and other collateral for print or online advertising.
- Prepared marketing campaign budgets with finance personnel.
- Developed and implemented marketing strategies to increase brand awareness and sales.
Associate Creative Director
Nine Lights
Lebanon
06.2022 - 09.2022
- Focus on empowering women, and creating growth opportunities through effective marketing campaigns.
- Responsible for overall creative direction, problem-solving, and strategic decision-making.
- Specialized in social media marketing and content creation (photo shoots and video shoots) for the beauty industry.
- Provided feedback on all creative deliverables including logo designs, brochures, websites and other digital assets.
- Approved art layouts, copy design and illustrative work for publication.
- Provided leadership and direction to creative staff, fostering an environment of creativity, innovation, and professional growth.
Education
Bachelor of Arts - Business Administration And Finance
University of San Diego
San Diego, CA08-2025
Skills
- Financial analysis
- Market research
- Social media marketing
- Project management
- Brand development
- Customer service
- Distribution strategies
- Market research
- SWOT Analysis
- Legal research
- Presentation skills
- Financial and risk assessment
- B2B Sales
Affiliations
- University of San Diego Women in Business Club – Member; attend events supporting women leadership and entrepreneurship
- University of San Diego sales club – Member; went on a sales competition at Arizona. Did B to B sales role play.
- Social Media Volunteer,(Lebanon) – Created digital content to raise awareness on women’s empowerment initiatives.
Languages
English
Full Professional
Arabic
Native/ Bilingual
Projects
International Market Entry Consulting Project
Knauss School of Business – University of San Diego
Worked with Cymbiotika’s Director of Sales on a semester-long consulting project to develop a market entry strategy for Japan. As part of a high-impact consulting course, conducted extensive research and strategic analysis to address Japan’s regulatory, cultural, and commercial landscape for supplements.
Key Contributions:
- Market Research: Analyzed industry trends, consumer behavior, and demand within Japan’s wellness sector.
- Regulatory Strategy: Assessed Japan’s supplement regulations and product registration requirements.
- Competitive Analysis: Identified key players, market gaps, and potential differentiators.
- Go-to-Market Plan: Recommended strategies across e-commerce, retail partnerships, and direct-to-consumer models.
Accomplishments
- Departmental Honors – University of San Diego
Honors Convocation 2025
Awarded to graduating seniors who achieved a GPA of 3.5 or higher in their major. - Dean’s List – First Honors
Issued by Nakeisha Lewis, June 2024
Recognized for academic excellence in achieving a GPA of 4.0 - Dean’s List – Second Honors
Issued by Nakeisha Lewis, January 2024
Earned for maintaining a GPA between 3.7 and 3.89.
Timeline
Marketing Strategist
Bella Contact Lenses
07.2023 - 06.2024
Associate Creative Director
Nine Lights
06.2022 - 09.2022
Bachelor of Arts - Business Administration And Finance
University of San Diego
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