Mariamawit Abateneh

Marketing Team and website designer—Integrated Business Experience (IBE)

Company: Get A Whiff

Get a Whiff is a student-run company dedicated to empowering mental and emotional well-being through aromatherapy. We offer a range of reed diffusers and goat soaps, meticulously crafted with natural ingredients and unique scents. Our mission is to raise funds for veterans while promoting a supportive environment to enhance overall health and wellness.

Responsibilities:

• Developed and executed marketing strategies to promote reed diffusers and goat soaps, driving brand awareness and increasing sales.
• Create engaging content for social media platforms (TikTok, Facebook, and Instagram) to connect with the target audience and communicate the brand message effectively.
• Coordinated sales activities, including tabling events and pop-up shops, to expand the customer base and generate sales opportunities.
• Conducted market research and analysis to identify trends, consumer preferences, and competitive insights, informing marketing strategies and product development.
• Managed online presence, including website design and e-commerce platform, to ensure a seamless and user-friendly shopping experience for customers.
• I designed and customized the company website, selecting trustworthy domains and optimizing for search rankings.
• Captured product images and integrated them into the website, enhancing visual appeal and showcasing product offerings effectively.
• Implemented automations within the website (email & text message) to drive customer engagement and increase sales on the Shopify platform.
• Collaborated with cross-functional teams to promote inventory and develop marketing strategies to drive traffic to the website.
• Provided excellent customer service, responding to inquiries and feedback promptly, and addressing any issues or concerns to ensure a positive customer experience.
• · Assisted in creation of business plan and successfully pitched to United Prairie Bank to secure financing.
• · Achieved gross sales of $5000, donating total profits of $2500 to the North Mankato Legions.
• Collaborated with cross-functional teams to ensure seamless integration of marketing strategies and campaigns.
• Managed budgets and resources effectively, resulting in cost savings for the company.
• Delivered high-quality content by working closely with creative teams to align messaging and design elements.
• Evaluated data analytics to make informed decisions on future campaign strategies and optimization efforts.
• Mentored junior team members in production techniques and best practices, improving overall team performance levels.

• Provided direct care and support to individuals with disabilities.
• Assisted with daily living activities, medication management, and personal care.
• Implemented individualized support plans and documented progress.
• Promoted independence, inclusion, and quality of life for clients.
• Strong communication, empathy, and problem-solving skills.
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.
• Worked well in a team setting, providing support and guidance.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Worked flexible hours across night, weekend, and holiday shifts.
• Managed time efficiently in order to complete all tasks within deadlines.
• Organized and detail-oriented with a strong work ethic.
• Paid attention to detail while completing assignments.

• Excelled in sales roles, contributing to revenue growth and client satisfaction.
• Played a key role in developing a system for the company, optimizing operations and efficiency.
• Leveraged sales expertise to inform system design, ensuring alignment with business needs.
• Collaborated with cross-functional teams to implement and fine-tune the system for maximum effectiveness.
• Demonstrated versatility and strategic thinking in both sales and operational improvement initiatives.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Sorted and organized files, spreadsheets, and reports.
• Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
• Analyzed problems and worked with teams to develop solutions.
• Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
• Participated in workshops and presentations related to projects to gain knowledge.
• Developed effective improvement plans in alignment with goals and specifications.
• Evaluated customer needs and feedback to drive product and service improvements.

• Generated leads and maintained relationships with clients.
• Demonstrated product knowledge and provided tailored solutions.
• Met or exceeded sales targets through effective negotiation and closing techniques.
• Utilized CRM systems to track leads, opportunities, and customer interactions.
• Strong communication, persuasion, and customer service skills.
• Worked to build relationships with customers and built potential for additional sales.
• Developed relationships with clients for increased loyalty and repeat business.
• Offered each customer top-notch, personal service to boost sales and customer satisfaction.
• Boosted sales by consistently engaging with customers and addressing their needs effectively.
• Increased sales and customer satisfaction through personalized servicing.
• Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
• Engaged customers in social conversations to create pleasant and easy shopping experience.
• Listened to clients and introduced solutions to satisfy business and personal needs.
• Negotiated contracts skillfully, securing favorable terms for both company and client.
• Organized promotional events that showcased products while driving brand awareness and generating leads.
• Set yearly quotas for individual account executives, implementing attainable benchmarks that motivated the entire team.
• Trained and mentored new sales representatives.
• Retained excellent client satisfaction ratings through outstanding service delivery.

• Provided student support and mentorship in a college dorm setting.
• Facilitated community-building activities and events.
• Resolved conflicts and enforced dormitory policies.
• Responded to emergencies and maintained clear communication
• Stronginterpersonal, leadership, and crisis management skills.
• Developed strong relationships with residents through consistent communication and support.
• Collaborated with fellow staff members to implement innovative programming for diverse populations.
• Acted as a liaison between residents and university staff, fostering open communication channels for all parties involved.
• Improved community engagement by organizing and facilitating regular events and activities.
• Enhanced resident satisfaction by addressing concerns promptly and providing timely solutions.
• Evaluated program effectiveness using feedback from residents, adjusting future events based on their suggestions for improvement.
• Managed administrative tasks, such as maintaining records of incidents and submitting detailed reports on time.
• Promoted a safe community atmosphere by enforcing policies and addressing any violations swiftly.
• Organized educational workshops to promote academic success among the residential community members.
• Supported crisis management efforts by serving on an on-call rotation and responding effectively to emergencies when needed.
• Helped to establish community norms and ground rules for open communication and responsible conduct.

• Efficiently handle cashier responsibilities, including processing transactions and managing cash registers.
• Provide exceptional customer service as a server, ensuring a positive dining experience.
• Assist with various tasks such as stocking inventory, maintaining cleanliness, and supporting team members.
• Strong multitasking abilities, attention to detail, and a friendly demeanor in all customer interactions.
• Worked effectively in fast-paced environments.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.