Mariana Frias
Key Biscayne
Summary
I am a passionate and experienced communications and marketing professional with a relevant career of more than 30 years in the corporate business, speaker & consulting and university field, as a professor and undergraduate thesis tutor. Through my 35 years of professional experience, I have gained practical skills and knowledge that I impart to my co-workers, colleagues and students to help them prepare for their future careers.
Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
35
35
years of professional experience
Work History
CEO / President
ARS COMMUNICATIONS
07.2020 - Current
- To provide Strategic Planning and leadership developing and implementing the company’s vision, goals, and objectives
- To design, develop and execute a successful Business Plan, pursuing new business opportunities, as well as strengthening and maintaining relationships with current clients
- To effectively manage financial resources, ensuring the company is operating within budget and meeting financial targets.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
University Professor
Universidad MonteÁvila
01.2011 - 01.2020
- Designed and taught Successful Presentations classes for fifth-year university students
- Developed and refined the course curriculum
- Yearly incorporating of new technologies or teaching methods, revised assignments, adapted the course content to reflect current trends in the field
- Delivered engaging lectures and class discussions that helped students deepen their understanding of the course material
- Designed and graded assignments to help students develop their presentation skills
- Improved student outcomes post-graduation by helping them better perform in their work interviews and job applications
- Increased enrollment in the course as more students became interested in developing their presentation skills.
- Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students.
- Guided students in researching, structuring and presenting debate case.
Executive President
ARS PUBLICIDAD
01.2006 - 01.2020
- Operational management: Oversaw day-to-day operations, ensuring projects were completed on time and within budget, and that employees were working effectively and efficiently
- Team leadership and development: Led and developed a team of employees, with strong corporate culture, ensuring that everyone was working towards the same goals and objectives, and that employees are provided with opportunities for professional growth and development
- Client management and satisfaction: Developed and maintained strong relationships with clients, meeting their needs and providing strategic guidance and insights, to ensure that they are satisfied with the agency's work
- Financial management and accountability: Managed the agency's financial resources effectively, ensuring that the agency is operating within budget and meeting financial targets.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Initiated strategy to drive company growth and increase market share and profitability.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Managing Director
ARS Publicidad
01.2009 - 01.2013
- Created and developed the course curriculum and lead La Cantera (The Quarry), a proprietary 1-year training program at ARS Publicidad, which certified more than 50 employees in various career-oriented subjects, over 4- year period
- Teaching Interests Advertising, Social Communications, Brand Strategy, Effective Presentations, Marketing.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Monitored and coordinated workflows to optimize resources.
- Piloted cross-departmental projects to achieve successful delivery of new initiatives.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
University Professor, Brand Strategy Certificate Program
Universidad MonteÁvila
01.2009 - 01.2010
- Developed a comprehensive and relevant curriculum aligned with the program's objectives, that provided students with the knowledge and skills needed to excel in the field of brand strategy and advertising
- Provided constructive feedback and guidance to students, helping them improve their skills and achieve their learning goals
- Encouraged collaboration and teamwork among students
- Improved branding skills and outcomes for students: The course equipped students with the knowledge and skills needed to develop effective branding strategies
- Increased recognition and enrollment in the program.
STRATEGIC PLANNING VP
ARS PUBLICIDAD
01.2001 - 01.2006
- Market research and analysis: conducted market research, analyzed data, and provided strategic insights to inform the agency's client strategies
- Brand strategy development and implementation: Developed and implement effective brand strategies for clients, ensuring that the agency's work aligns with the client's business goals and objectives
- Client management and collaboration: Manage client relationships effectively, providing strategic guidance and insights to clients, and collaborating with them to develop effective campaigns and brand strategies
- Co-responsible for the general communication of the P&G brands for Venezuela, the Andean Region, Mexico, and Brazil: Always, Tess, Ariel (Tide), Pampers and Pepto Bismol.
ACCOUNT MANAGER
ARS PUBLICIDAD
01.1996 - 01.2001
- Client management and communication: Built and maintained strong relationships with clients, communicated effectively with them, and ensured that their needs and goals were being met
- Project management and coordination: Managed multiple projects and campaigns simultaneously, ensuring that they are completed on time and within budget
- Team collaboration and leadership: Worked effectively with cross-functional teams, including creative and technical teams, to develop and execute successful campaigns and projects
- Examples of accomplishments in this area could include leading successful project teams, collaborating effectively with creative teams to develop effective campaign strategies, or improving team communication and collaboration processes.
ACCOUNT MANAGER
DMB&B
01.1989 - 01.1996
- Client relationship management: Built and maintained strong relationships with key clients, understand their business goals and objectives, and develop effective strategies and campaigns that align with those goals
- Strategic planning and campaign development: Developed and implemented effective marketing and advertising strategies and oversee the development and execution of successful campaigns that achieve client objectives
- Team leadership and management: Led and managed cross-functional teams, including account managers, creatives, and project managers, to achieve successful outcomes for clients
- Pro Bono Work
- DVC – UNITED WAY
Education
BA - Social Communications
Universidad Católica Andrés Bello
Caracas, Venezuela06.1991
Skills
- Productivity Performance
- Operations Management
- Public Relations Understanding
- Corporate Strategy and Development
- Strategic Planning
- Business Consulting
- Leadership and People Development
- Market Research
- Effective Communicator and Public Speaker
- Account Management
Accomplishments
- As a strong and faithful believer in the power of Guilds to foster the growth and well-being of communities, I am affiliated to the following:
- FEVAP: Venezuelan Federation of Advertising Activity
- President for 8 years
- Venezuelan American Chamber of Commerce, VENAMCHAM
- Director of current Board.
Affiliations
Venezuelan American Chamber of Commerce.
FFEVAP
Fundación Ortopedico Infantil
DVC< United Way Venezuela
Additional Information
Extensive experience in the non-profit sector: More than 20 years of experience working with and being part of
the Board of Directors of non-profit organizations such as Fundación Ortopédico Infantil and DVC-United Way, developing and leading different project in areas like fundraising, program development, volunteer management, and community outreach.
Languages
English
Full Professional
Spanish
Native or Bilingual
French
Elementary
Timeline
CEO / President
ARS COMMUNICATIONS
07.2020 - Current
University Professor
Universidad MonteÁvila
01.2011 - 01.2020
Managing Director
ARS Publicidad
01.2009 - 01.2013
University Professor, Brand Strategy Certificate Program
Universidad MonteÁvila
01.2009 - 01.2010
Executive President
ARS PUBLICIDAD
01.2006 - 01.2020
STRATEGIC PLANNING VP
ARS PUBLICIDAD
01.2001 - 01.2006
ACCOUNT MANAGER
ARS PUBLICIDAD
01.1996 - 01.2001
ACCOUNT MANAGER
DMB&B
01.1989 - 01.1996
BA - Social Communications
Universidad Católica Andrés Bello
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