Mariana Pontes Sbrana
New York City,United States
Summary
Dynamic product marketing professional with over 5.5 years of experience, specializing in digital media strategies and Go-To-Market plans. Proven track record in driving sales growth and client retention, achieving a 20% revenue increase in four months and saving over $6M through retention initiatives. Skilled in cross-functional collaboration, data-driven decision-making, and strategic planning. Holds a BSc in Digital Communications from NYU and a Postgraduate Certificate in Business & People Management from Insper São Paulo. Passionate about contributing to diverse and inclusive marketing practices, particularly in the digital and social media landscape.
Overview
6
6
years of professional experience
Work History
Senior Product Marketing Analyst
Amadeus Hospitality
03.2021 - Current
- Spearheaded the Go-To-Market strategy for Digital Media and Metasearch products, resulting in a 21% revenue increase YTD
- Led the development and implementation of a retention program, retaining over $6M in client revenue within six months
- Orchestrated key events with Google for major customers, contributing to a pipeline worth over $40M
- Enhanced process efficiencies, reducing human errors, and improving team productivity
- Actively involved in the launch of the Demand Generation Bundle, integrating Digital Media, SEO, and Metasearch solutions.
Product Marketing Analyst
Amadeus Hospitality
05.2018 - 02.2021
- Managed product communications, creating impactful marketing content and strategic projects leading to improved revenue and profit
- Analyzed and executed email marketing, press releases, and social media strategies for product announcements
- Coordinated Facebook and Google webinars, contributing to customer engagement and prospect acquisition.
Marketing Intern
TravelClick, an Amadeus Company
10.2017 - 05.2018
- Developed a comprehensive social media strategy, enhancing brand presence and engagement
- Assisted in creating marketing emails, press releases, and website content, refining the company's digital communication.
Education
Postgraduate Certificate - Business & People Management
Insper
São Paulo, Brazil01.2022
Bachelor of Science - Marketing & Digital Communications
New York University
New York, NY01.2017
Skills
- Product Alignment
- SQL
- Business Needs Analysis
- Vendor Relationship Management
- Project Management
- Communications Management
- Marketing Strategies
- Competitive Research
- Digital Media
- Market Share Growth
- Evaluation of Marketing Campaigns
- Client Retention
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Limited Working
Chinese (Mandarin)
Elementary
Timeline
Senior Product Marketing Analyst
Amadeus Hospitality
03.2021 - Current
Product Marketing Analyst
Amadeus Hospitality
05.2018 - 02.2021
Marketing Intern
TravelClick, an Amadeus Company
10.2017 - 05.2018
Postgraduate Certificate - Business & People Management
Insper
Bachelor of Science - Marketing & Digital Communications
New York University
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