MARIANA VILLASENOR

• Drove 930% revenue growth within 15 months by leading Marketplace expansion across vendor partnerships, product categories, and catalog development (200K+ SKUs).
• Built and maintained high-performing vendor relationships, resolving disputes and improving compliance to ensure consistent quality and performance.
• Leveraged sales, conversion, and customer feedback data to identify growth opportunities and optimize platform performance.
• Designed and executed sales and merchandising strategies that increased customer satisfaction and accelerated traffic growth across online and in-store channels.
• Conducted competitive and market research to anticipate trends and apply industry best practices, strengthening market positioning.
• Produced data-driven performance reports using analytics tools, providing leadership with actionable insights for strategic decision-making.
• Partnered with marketing and merchandising teams to launch new products, manage digital catalogs, and execute advertising campaigns that boosted visibility and sales.

• Strengthened vendor performance by resolving disputes, providing continuous support, and fostering long-term partnerships that enhanced collaboration and compliance.
• Created comprehensive onboarding guides and facilitated training sessions to accelerate vendor success and ensure seamless Marketplace launches.
• Led strategic catalog reviews to expand product offerings, driving greater vendor participation and assortment growth.
• Onboarded 100+ new sellers, adding 96,500+ products to the website and significantly increasing Marketplace selection and customer engagement.
• Promoted to Marketplace management role in recognition of outstanding performance, leadership, and results.

• Collaborated across departments to successfully launch the Marketplace in December 2022, implementing optimized filters, categories, and workflows that improved site navigation and user experience.
• Managed and optimized a 200K+ product catalog on the Mirakl Platform, streamlining evaluation processes and enhancing product presentation to maximize sales potential.
• Promoted to Marketplace Account Manager in recognition of exceptional performance, leadership, and measurable business results.

• Ensured website accuracy and integrity by maintaining up-to-date product availability, pricing, and display information.
• Created and uploaded new product content, including images, descriptions, and specifications, to enhance catalog quality and customer experience.
• Collaborated cross-functionally with sales, merchandising, and customer service teams to resolve issues and fulfill customer needs.
• Promoted within 4 months to contribute to the development and successful launch of the company’s Marketplace initiative.

• Served as key liaison between internal teams (sales, legal, marketing) and clients to streamline communication and ensure business objectives were met.
• Reviewed and verified legal documents for compliance, facilitating efficient and accurate client onboarding.
• Developed executive-level presentations for monthly C-Suite meetings to drive informed decision-making.
• Designed and analyzed databases to provide leadership with actionable insights for strategic planning.
• Launched process improvement initiatives by compiling statistics and leading projects that enhanced client transactional performance.
• Assessed international market risk using specialized tools to guide business expansion opportunities.
• Partnered with Fortune 500 companies including Western Union, MoneyGram, and Remit Bee to strengthen global financial services operations.
• Drove 100% year-over-year transaction growth (2020) through cross-team collaboration and client support initiatives.

• Developed content strategies that increased user engagement and improved overall product performance.
• Collaborated with international agencies to design and launch a student-focused app introducing innovative technologies.
• Analyzed student behavior data to optimize logistics for school services, including athletics programs, mental health initiatives, and the implementation of a facial recognition system that replaced outdated ID badges.
• Applied Agile methodologies to streamline project execution, reducing turnaround times and enhancing workflow efficiency.

Select Achievements:

• Invited by the company to extend the project semester in recognition of outstanding results and innovative contributions.

• Advised and supported entrepreneurs in the social and economic development of Mexican micro-enterprises, strengthening business sustainability and growth.
• Developed targeted marketing strategies, brand positioning, and business plans to connect clients’ products and services with their ideal customer base.

Select Achievement:

• Guided a luxury jewelry brand’s expansion from an online-only presence to a physical storefront within 12 months, driving revenue growth and improving client retention.