Mariana Mucino Del Rio
International Business
The Woodlands
Summary
Experienced international business professional with expertise in international sales and supply chain development across diverse markets. Skilled and passionate about driving market entry processes and maximizing business opportunities by developing tailored B2B consultative sales strategies, fostering long-term client relationships, minimizing risk, promoting teamwork, and building strategic business alliances.
Overview
20
20
years of professional experience
2
2
Languages
Work History
Business Development Director
Cross the Bridge - International Business Consulting
01.2012 - Current
- Led the softlanding process in Mexico for renowned international brands such as Outback Trading, Total Saddle Fit, Viberg, and Chazlyn, establishing a network of 10 maquiladoras and attracting production from India and China to Mexico
- Coordinated B2B events and business missions in key sectors such as fashion, footwear, and furniture in Thailand, Spain, and Mexico, generating immediate sales exceeding 1.75 million USD and a short-term sales potential of 12 million USD
- Prospected and negotiated with national and international suppliers, driving the scalability of strategic SMEs projects and forging strong, long-term partnerships
- Collaborated with the Guanajuato Footwear Chamber and COFOCE (Guanajuato Chamber of Commerce), generating business intelligence for strategic projects at the state level aimed at expanding international markets for the leather, footwear, and fashion sectors
- Managed export areas for various fashion industry companies, implementing business intelligence tools and effective strategies for international market expansion
Coordinator of Strategic Projects and International Cooperation
General Directorate of Innovation, Municipality of León
03.2017 - 10.2018
- Coordinated the first representation agreement for the Municipality of León in Japan, promoting economic, educational, and tourism opportunities for the city
- Managed Smart City projects, acting as an institutional liaison in working groups and committees related to innovation and sustainability
- Organized the first UNESCO innovation and sustainability forum in León, with over 500 participants, integrating business, educational, citizen, and governmental sectors
- Created and led the Municipality's International Affairs Committee, facilitating relationships and agreements with international organizations such as UN Women, IDB, CEPAL, and others, for the exchange of best institutional practices
Marketing and International Sales
Grupo Vize - Commercial and Vegetable Tanning
05.2005 - 08.2012
- Significantly contributed to the internationalization of the group, leading the expansion into more than 10 countries and achieving sustained annual growth for 7 consecutive years, consolidating the global presence of the brand
- Opened and managed a distribution center in Hong Kong, optimizing logistics and commercial operations in Asia
- Actively participated in international trade fairs in Hong Kong, Shanghai, Guangzhou, and Bologna, promoting products and expanding commercial networks
- Coordinated and developed the international logistics department, implementing management tools to ensure optimal customer service and maintain the competitiveness of the brand in global markets
- Responsible for securing government funding and international financial instruments for coverage, strengthening global operations
- Coordinated sales teams in Asia and Europe, leading the commercial strategy in these key markets and achieving significant results in sales and market penetration
Education
Diploma - International Cooperation of Local Governments
Complutense University of Madrid
09.2017 - 3 2018
Manager Training Program - Automotive Industry
University of Mannheim
Bachelor's Degree - International Business
Tecnológico De Monterrey, Campus León
Leon, MX 01.2002 - 12 2007
Skills
B2B international business development
International supply chain management
Customer engagement
Business intelligence and global market analysis
Strategic partnerships
Leadership of multicultural teams
Timeline
Diploma - International Cooperation of Local Governments
Complutense University of Madrid
09.2017 - 3 2018
Coordinator of Strategic Projects and International Cooperation
General Directorate of Innovation, Municipality of León
03.2017 - 10.2018
Business Development Director
Cross the Bridge - International Business Consulting
01.2012 - Current
Marketing and International Sales
Grupo Vize - Commercial and Vegetable Tanning
05.2005 - 08.2012
Bachelor's Degree - International Business
Tecnológico De Monterrey, Campus León
01.2002 - 12 2007
Manager Training Program - Automotive Industry
University of Mannheim
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