Mariann Otero
Belcamp,MD
Summary
Sales specialist with seven years of experience driving revenue growth in the beauty sector. Proven ability to conduct tailored client consultations and implement effective staff training. Expertise in organizing high-impact promotional events that consistently exceed sales goals while fostering strong relationships with clients and team members.
Overview
9
9
years of professional experience
Work History
Sales Specialist
Armani Beauty
Towson, Maryland
06.2026 - Current
- Engaged with clients at Sephora to enhance shopping experience and increase sales.
- Recommended products aligned with client skin types and style preferences to improve satisfaction.
- Assessed client makeup needs and preferences to provide tailored consultations.
- Demonstrated makeup application techniques to enhance client skills.
- Trained staff in product knowledge and upcoming launch details.
Sales Specialist
Coty
, MD, DE, and Virginia
01.2021 - Current
- Demonstrated products to emphasize benefits and increase sales for fragrance, skincare, and makeup.
- Trained new staff on sales techniques during round robin events at Ulta and Sephora, enhancing team readiness and customer engagement.
- Conducted after-hours training sessions to improve team performance and product knowledge.
- Hosted mega events and FSCS at Sephora and corporate locations with promotional signage and display.
- Supervised Coty team in organizing promotional mega events by scheduling and preparing store activities, driving increased foot traffic and sales.
- Crafted effective strategies to meet weekly and monthly targets.
Operated autonomously, facilitating successful execution of objectives. - formulating store strategies by providing free full-size product systems to ensure continuous staff backing.
- Attended seminars to gain knowledge and enhance expertise in beauty products and sales techniques.
Sales Specialist
Drybar
, MD
08.2020 - Current
- Educated customers on product features and technical details to highlight benefits both in store and during Events.
- Assisted customers in selecting hair products tailored to their needs.
- Educated clients on proper product usage and hair care techniques.
- Executed focus events to engage customers and effectively promote product lines, enhancing customer experience., Coordinated cooperative events to strengthen partnerships with Store and enhance brand visibility.
- Hosted FSCs and Facilitated master classes to enhance customer knowledge and product understanding, in both Sephora and Ulta to reach higher sales goals and maximize week-to-date and month-to-date sales.
- Trained new staff on sales techniques and customer interaction best practices in store and during Ulta Round Robins to improve service quality.
- Built strong relationships with key accounts through regular visits and follow-ups.
Sales Specialist
LiveTinted
, MD
09.2023 - 03.2026
- Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
- Advised clients on personalized skincare routines and product selections to enhance satisfaction and loyalty.
- Educated customers on ingredient benefits and product usage best practices.
- Conducted product demonstrations to showcase features and benefits effectively.
- Trained new staff on sales techniques and customer service standards.
- Trained staff at Round Robins on product usage and best practices, elevating service quality and customer experience.
- Organized and led Focus day events and corporate events at Ulta to boost sales performance and customer engagement.
Market Sales Specialist
IT Cosmetics
, MD, DE, and PA
10.2019 - 05.2025
- Educated clientele and retailer staff on brand's makeup, brushes, and skincare products to enhance product knowledge and sales effectiveness
- Contributed to overall sales success by achieving daily and weekly sales goals through effective customer interactions.
- Provide a luxury experience to clients through product demonstration
- Built lasting relationships with clientele and staff to foster loyalty and ensure client retention
- Organized and hosted Focus days and corporate events to promote brand awareness and engage clients.
- Assisted in mega events and master classes to engage clients and promote brand visibility
Sales Specialist
StriVectin
Gambrills, Maryland
10.2022 - 07.2023
- Educated clients and Staff on skin conditions, treatments and products to grow sales.
- Educated clients on skincare products and routines to improve product knowledge and customer satisfaction.
- Trained new staff on effective sales techniques and product knowledge to enhance team performance.
- Developed promotional displays to enhance customer engagement with table setups
- Supported execution of focus days by organizing activities and logistics and Corporate sales events.
Sales Specialist
First Aid Beauty
, MD, DE
05.2020 - 01.2021
- Educated clients on skin conditions, treatments, and products, resulting in increased sales.
- Assessed client needs and recommended skin care and anti-aging products.
- Developed promotional displays and table set-ups to improve customer engagement and drive product interest.
- Assisted in training new staff on sales techniques and product knowledge to ensure consistent service delivery.
- Organized focus day events at Ulta to engage customers and promote products. and corporate events at Ulta as well as FSCs in Sephora, Across the DMV.
Inventory & Sales Associate
Bath and Body Works
Bel Air, MD
07.2017 - 12.2019
- Managed inventory processes to optimize product availability on shelves
- Reset floor and displays for holiday and new product launches to enhance customer engagement
- Assisted with cashier duties and supported sales on the floor.
Counter Manager
Clinique
Bel Air, MD
06.2019 - 10.2019
- Delivered exceptional customer service and contributed to achieving sales goals through effective engagement.
- Facilitate strategies to present and sell merchandise through regular product demonstration
- Managed communication with beauty advisors and supported client file activities to enhance service delivery.
- Executed stock keeping processes and replenished inventory according to organizational policies to maintain product availability.
Prestige Beauty Advisor
Ulta
Bel Air, MD
02.2019 - 06.2019
- Maximized sales through collaboration with boutique counters and vendors
- Educated clients on makeup application and skincare routines to enhance their experience
- Met guest needs by providing tailored information on products and services
Supervisor/Manager
Charlotte Russe
Bel Air, MD
10.2017 - 02.2019
- Maximizes conversion and sales when running the sales floor by ensuring key selling zones are covered and a positive Charlotte Russe experience is provided for every customer
- Informs the team on hourly updates, during sales manager shifts, to motivate and drive sales
- Ensure the associates review the weekly vibe and conduct follow-up conversations to check on understanding
Education
Courses - Fine Arts
Harford Community College
Bel Air, MD08-2026
Highschool Diploma -
C Milton Wright High School
Bel Air, MDSkills
- Retail Makeup Application
- Product Demonstrator
- Beauty product demonstration
- Client Consultation
- Cosmetic Sales
- Sales Techniques
- Upselling techniques
- Fragrance Knowledge
- Sales strategy
- Event planning
- Visual Merchandising
- Staff education and training
- Customer service
- Team collaboration
- Bilingual (German and English)
- Exceed sales goals
Timeline
Sales Specialist
Armani Beauty
06.2026 - Current
Sales Specialist
LiveTinted
09.2023 - 03.2026
Sales Specialist
StriVectin
10.2022 - 07.2023
Sales Specialist
Coty
01.2021 - Current
Sales Specialist
Drybar
08.2020 - Current
Sales Specialist
First Aid Beauty
05.2020 - 01.2021
Market Sales Specialist
IT Cosmetics
10.2019 - 05.2025
Counter Manager
Clinique
06.2019 - 10.2019
Prestige Beauty Advisor
Ulta
02.2019 - 06.2019
Supervisor/Manager
Charlotte Russe
10.2017 - 02.2019
Inventory & Sales Associate
Bath and Body Works
07.2017 - 12.2019
Courses - Fine Arts
Harford Community College
Highschool Diploma -
C Milton Wright High School