Marianna Miller
Columbia,SC
Summary
Marketing professional with 7+ years of experience managing multi-national retail accounts, driving impactful results across both ecommerce and offline channels. Known for building strong, lasting client relationships while delivering strategic marketing solutions that consistently meet and exceed client goals. Certified in Bing Ads and Google Ads, with expertise in SA360 and Google Analytics, and a proven history of optimizing campaign performance through meticulous discovery and data-driven planning.
Overview
7
7
years of professional experience
Work History
Associate Director of Digital Media
DAC Group
05.2022 - Current
- Personally crafting and executing full-funnel strategic plans, blending both online and offline tactics for maximum impact.
- Leading a dedicated team of four managers, working across 20+ diverse brands, including retail, B2B, and financial institutions.
- Spearheading digital media strategies, significantly elevating brand visibility for over 20 clients.
- Monitoring market trends to fine-tune media spend, ensuring optimal campaign performance and ROI.
- Passionately guiding brands through their digital transformation journeys, helping them achieve remarkable growth and success.
Search Engine Marketing Associate Director
Accenture (Formerly BVA)
01.2021 - 05.2022
- Oversaw a team of six Paid Search Managers, leading strategy for a mix of lead generation & DTC clients spending anywhere from $20k-$300k+ per month
- Handled relationship management with Google & Bing, maintaining Premiere Partnership status for the agency
- Was responsible for process documentation & implementation for my team
- Responsible for keeping media team up to date on all pertinent Search news
Search Engine Marketing Manager
Assembly Global
07.2019 - 01.2021
- Assisted with management of multiple multi-national retail accounts that generate more than $5mm a year in e-commerce revenue, with up to $1mm in ad spend per month across Google & Bing search engine platforms
- Created agendas & communication materials to lead weekly client calls to review performance, projects & goals
- Lead the agency's Brand Verity program, assisting teams across the agency with monitoring policy set up for both paid search & affiliate programs
- Provide regular spend forecasts to clients around changing revenue targets in order to scale efficiently
Search Engine Marketing Associate Manager
Assembly Global
03.2018 - 05.2019
- Assisted in managing multiple multi-national accounts across Google & Bing
- Trained two new associates during my tenure as Associate Manager
- Created documents to improve workflow with promotional management
- Attended a Google seminar on Holiday Planning in NYC - one of four representatives from my company
Education
Bachelor of Arts - Advertising
University of South Carolina
Columbia, SC12.2014
Skills
- Media planning
- Strategic leadership
- Analytical thinking
- Coaching and mentoring
Timeline
Associate Director of Digital Media
DAC Group
05.2022 - Current
Search Engine Marketing Associate Director
Accenture (Formerly BVA)
01.2021 - 05.2022
Search Engine Marketing Manager
Assembly Global
07.2019 - 01.2021
Search Engine Marketing Associate Manager
Assembly Global
03.2018 - 05.2019
Bachelor of Arts - Advertising
University of South Carolina
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