Marianna Muradyan
Los Angeles,Armenia
Summary
Public Relations Specialist with a passion for working with the public in this fast‐paced working environment. PR experience in banking has developed a number of skills including, but not limited to media liaison, writing for the press, social media marketing, branding, speaking in public and communication and organizational skills. History of building effective relationships with media, customers and internal stakeholders to effectively improve company image. Well-versed in public relations strategies and reputation management.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Public Relations Specialist
Ardshinbank CJSC
04.2017 - 06.2020
- Wrote and distributed press releases to targeted media. Responded to information requests from media.
- Maintained Bank’s website, managed social media accounts and publicized Bank’s activities, products and services.
- Managed organization's corporate image and identity.
- Drafted speeches and arranged interviews for organization’s top executives.
- Monitored public opinions, analyzed competitive products, evaluated advertising and promotion programs.
- Created, delivered, optimized and translated various types of PR written materials and articles.
- Attended industry events on behalf of Bank with media.
- Led production of content and design of marketing collaterals including flyers, leaflets, posters, event announcements, etc.
- Used social media marketing tools to create and maintain the company’s brand.
- Analyzed company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
- Researched social media trends and informing management of changes that are relevant to the company’s marketing activities.
- Set KPIs for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
Project Manager
All‐Armenian Fund
05.2015 - 03.2017
- Initiated, designed and planned new development projects. Organized fundraising activities, cooperated with existing and potential donors and coordinated ongoing projects. Traveled to regions of Armenia for implementation and supervision of projects. Prepared and presented project reports.
Administrative Assistant
Lydian International Ltd
10.2014 - 03.2015
- Answered multi-line phone system, routing calls, delivered messages to staff and greeting visitors.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Executed record filing system to improve document organization and management.
- Scheduled office meetings and client appointments for staff teams.
Translator (English-Armenian)
Ministry of Culture of RA
06.2014 - 10.2014
- Translated variety of documents from English to Armenian and vice versa, while maintaining content, context, and tone of original text.
- Proofread and edited translated materials to ensure accuracy, completeness, and fluency.
- Interpreted for business meetings and events, conveying message accurately and objectively.
- Conducted research on industry-specific terminology and translated technical documents as needed.
- Managed multiple projects and deadlines while maintaining high-quality work.
- Communicated with clients to clarify project requirements and ensured satisfaction.
- Maintained confidentiality and protected integrity of sensitive information.
Content Writer in English
Luxury Magazine
04.2013 - 08.2013
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Edited and proofread content to confirm proper grammar, quality and consistency.
- Developed content for variety of topics for the editorial.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Repurposed and optimized existing content for use in different mediums.
Education
Master’s Degree - Public Relations
Yerevan State University
Yerevan, Armenia2014
Bachelor’s Degree - English Language And Linguistics
Yerevan State University
Yerevan, Armenia2012
Skills
- COMPUTER SKILLS
- MS Office (MS Word, Excel, PowerPoint, Outlook), Adobe Photoshop
- Executive-Level Presentations
- Staff Support
Certification
- Successful completion of SMM course by Simple Solutions
- Successful completion of SEO course by Simple Solutions
Languages
English
Native or Bilingual
Russian
Native or Bilingual
Armenian
Native or Bilingual
Timeline
Public Relations Specialist
Ardshinbank CJSC
04.2017 - 06.2020
Project Manager
All‐Armenian Fund
05.2015 - 03.2017
Administrative Assistant
Lydian International Ltd
10.2014 - 03.2015
Translator (English-Armenian)
Ministry of Culture of RA
06.2014 - 10.2014
Content Writer in English
Luxury Magazine
04.2013 - 08.2013
Master’s Degree - Public Relations
Yerevan State University
Bachelor’s Degree - English Language And Linguistics
Yerevan State University
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