Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Marianne Franks

Portland,OR

Summary

Results-oriented Field Marketing Manager with 22 years of experience in marketing and communications. Excellent written communications skills with high proficiency in proofing and editing. Strong interpersonal and analytical skills.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Field Marketing Manager

Finastra
Portland, OR
06.2017 - Current
  • Managed email marketing encompassing content development, SEO and distribution using Marketo.
  • Reviewed staff-written materials and edited for content and brevity.
  • Increased MQLs by 30% over fiscal year through application of multi-channel marketing programs.
  • Developed aggressive marketing objectives for MQLs, ROI and brand loyalty.
  • Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
  • Created and executed 55 programs to reach Bank and Credit Union buyers and influencers.
  • Prioritized marketing tasks and balanced competing needs.

Lending Solutions Marketing Manager

Finastra
Portland, OR
05.2008 - 06.2017
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.

AVP of Marketing and Business Development

Northwest Corporate Federal Credit Union
Portland, Oregon
07.1999 - 11.2007
  • Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
  • Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
  • Created strategic and tactical sales initiatives for forward planning to meet key objectives.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Enhanced marketing exposure through successful website content management and direct correspondence with potential clients.
  • Contributed to industry organization and trade shows to gather competitive and industry intelligence.
  • Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
  • Developed short-term and long-term sales objectives and strategic plans to meet market needs.

Education

Master-Level Certificate, Strategic Marketing - Marketing

Cornell University
Ithaca, NY
06.2015

Graphic Design Certificate, Graphic Communications - Digital Communications And Media

Portland State University
Portland, OR
06.2004

Bachelor of Science - Business Administration

California Coast University
Santa Ana, CA
06.2003

Skills

  • Messaging Strategy
  • Corporate Communications
  • Creative Messaging
  • Public and Media Relations
  • Corporate Social Responsibility
  • Blog Posts
  • Internal and External Communications
  • Promotional Materials Development
  • Social Media Content Creation
  • Product Development Consultations
  • Product Development Budgeting
  • Trade Show Coordination

Certification

  • Forrester - Accelerating B2B Marketing 2022 Certification
  • Project Management Certification - Career Academy

Timeline

Field Marketing Manager

Finastra
06.2017 - Current

Lending Solutions Marketing Manager

Finastra
05.2008 - 06.2017

AVP of Marketing and Business Development

Northwest Corporate Federal Credit Union
07.1999 - 11.2007

Master-Level Certificate, Strategic Marketing - Marketing

Cornell University

Graphic Design Certificate, Graphic Communications - Digital Communications And Media

Portland State University

Bachelor of Science - Business Administration

California Coast University

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