Marianne Guimaraes
Spring,TX
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
11
11
years of professional experience
1
1
Certification
Work History
VP of Operations
Davam Aesthetics
01.2022 - 08.2023
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue
- Assisted in writing employee manual to cover company policies, disciplinary procedures, code of conduct and benefits information
- Managed 6 employees with various personalities and from different cultures for new medical spa-physician practice
- Demonstrated proficient leadership skills to motivate employees and build competent teams
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Developed and updated policies and procedures, maintaining compliance with guidelines relating to HIPAA, benefits administration and general liability
- Improved business direction by prioritizing customers and implementing changes based on collected feedback
- Built highly-efficient administrative team through ongoing coaching and professional development opportunities
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
- Utilized CRM software to track sales progression and communicate project needs
- Improved website visibility through development and implementation of SEO strategies
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Worked to develop new medspa office network by identifying and pursuing new leads, attending industry events, and building rapport with clients
- Organized promotional events and interacted with community to increase sales volume - planned Grand Opening event within a 3-week time frame with over 100 in attendance achieving $45,000 in sales in a 4-hour time block
- Created and managed social media campaigns to increase brand engagement
- Led diverse team of medical and administrative professionals in day-to-day clinic activities such as patient care, new business development, and patient relations
- Communicated effectively with staff members, physicians, and patients, employing active listening and interpersonal skills
- Purchased new products and oversaw inventory stocking and availability
- Designed and implemented successful inventory control system to track inventory levels and optimize stock levels
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports
- Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability, and expense forecasts
- Completed monthly profit and loss performance reports
- Produced month-end closing reports and provided actionable suggestions on remittance for quick resolution
- Created financial dashboards to provide insights into key performance indicators
- Managed budget allocation and resource utilization to maximie marketing ROI
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Interviewed, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff
- Employed optimal safety practices to reduce worksite complaints and hazards
- Scheduled employees for shifts, taking into account customer traffic and employee strengths
- Conducted safety training and education to employees to increase awareness of safety hazards and empower employees to work safely
Coolsculpting Technician
Davam Aesthetics
03.2022 - 08.2023
- Performed in-person consultations to create customized patient treatment plans while aligning patient goals to treatment expectations.
- Documented client needs, desires and problems to build rapport and identify areas needing support.
- Directed patients to exam rooms, fielded questions, and prepared for physician clearance of treatment.
- Performed Coolsculpting treatments and created and maintained records of treatment according to company policy.
- Took before and after pictures of all treatments to build marketing portfolio and uploaded in patient chart.
- Collected and documented patient medical information such as blood pressure and weight.
- Guided patients through process, explaining what to expect and how to follow up to improve results.
- Contacted patients to prepare for treatment, follow up after services and recommend promotions.
- Fostered friendly, warm, and exceptional customer experience.
- Stocked treatment rooms with proper supplies.
- Created repeat business by developing long-term relationships with regular customers.
Clinical Administrative Assistant
Yee Plastic Surgery Pllc
02.2017 - 10.2021
- Engaged with all patients, learning about each individual and establishing rapport to encourage personal comfort to be able to provide better recommendations and increase sales chances
- Negotiated pricing with physician, delivery structure and terms for each cosmetic sale, medical treatment, and service agreement
- Provided information regarding clinic, office hours, and services via telephone and email correspondence
- Improved clinical operations and productivity by promoting efficient patient flow
- Inventoried office and medical supplies and placed orders to maintain adequate levels of different items
- Assisted physician with cosmetic consultations, procedures, and vital signs monitoring
- Prepared dressings and bandages and helped apply them after surgeries as well as cleaned and dressed patient incisions after surgical procedures
- Scheduled pre-operative visits, procedures, and post-operative follow-up appointments in Nextgen EMR system or at allowed Hospital and Ambulatory Surgery Center.
- Reviewed pre-operative requirements and coordinated handling of requirements such as labs and medical clearances
- Pre-formed patient pre-op and post-op instruction and care such as removing dressing and removing sutures
- Worked with patients before surgery to complete paperwork, help answer questions, and discuss fears about surgery
- Obtained insurance verifications, pre-authorizations, and pre-determinations
- Educated patients about estimated costs, collected deposits, and issued documentation for future liabilities
- Document clinical and surgical chart notes appropriately and accurately in EHR
- Kept medical records and correspondence current and accurate to maintain smooth operations
- Provided support with administrative duties, including answering phones, scheduling appointments, maintaining medical records
- Quote preparation processing patients, billing, and bookkeeping
- Troubleshoot problems with office equipment and software to help staff stay productive and on-task
- Translated health care services into coded medical claims for submittal to insurers
- Verified and input billing charges into the Nextgen EHR system
- Prepared carefully itemized statements, bills, and invoices and obtained payments for products and services
- Inspected accounting records on a monthly basis to identify and resolve discrepancies
- Followed up on claims submitted to insurance companies to mediate disputes and obtain reimbursement for services rendered during patient's treatment
- Sent out invoices to collect payments on aged accounts, followed up before referring to collections, and handled all patient account credits.
- Processed billing calls and answered questions from patients and third-party carriers.
- Verified the accuracy of accounts payable payments, resulting in an 88% reduction in payment errors and check reissues.
- Analyzed complex Explanation of Benefits forms to verify the correct billing of insurance carriers.
Assistant Front Office Manager
Willens
07.2012 - 03.2017
- Monitored 3 physician schedules for best practices and coordinated physician availability with clinic needs
- Assistant to the management team, handled busy phone system, and served as primary liaison between customers and upper-level management
- Interviewed and trained candidates to establish a productive medical front office team
- Achieved regulatory compliance with HIPAA, OSHA, and labor laws by following policies
- Scanned reports, patient consent forms, and chart forms into the patient record
- Coordinated patient appointments and provided instructions for examinations and procedures
- Handled credits and collections, prepared and sending financial statements or bills, and keeping financial records
- Sent out invoices to collect payments on aged accounts and followed up before referring to collections
- Explained charges to patients and collected required payments
- Scheduled patient appointments, sent notifications, and handled rescheduling needs
- Obtained insurance verifications, pre-authorizations, and pre-determinations
- Coordinated with other practitioners on behalf of patients to transfer paperwork, set up tests, and arrange specialist referrals
- Pulled correct medical charts for doctor based on schedule of patients to be seen
- Delivered excellent customer service and facilitated the development of patient and clinician relationships
- Assisted physicians and clinicians with examinations, procedures, and vital signs monitoring
- Measured vital signs, including pulse rate, temperature, blood pressure, weight, and height.
Education
Bachelor - Healthcare Administration/Management
DeVry University
08.2024
DIPLOMA - Associate - Business Management
DeVry University
Villa Park, IL08.2021
High School Diploma -
Caney Creek High School
Conroe, TX05.2009
Skills
- New Business Development
- Analytical problem solver
- Verbal and written communication
- Bookkeeping
- Marketing and advertising
- Relationship building and rapport
- Campaign management
- P&L Management
- Networking strength
- Spreadsheet Tracking
- Performance metrics analysis
Certification
- Coolsculpting Certification - Allergan Institute
- Master Marketing Aesthetic Courses - Allergan Institute
Timeline
Coolsculpting Technician
Davam Aesthetics
03.2022 - 08.2023
VP of Operations
Davam Aesthetics
01.2022 - 08.2023
Clinical Administrative Assistant
Yee Plastic Surgery Pllc
02.2017 - 10.2021
Assistant Front Office Manager
Willens
07.2012 - 03.2017
Bachelor - Healthcare Administration/Management
DeVry University
DIPLOMA - Associate - Business Management
DeVry University
High School Diploma -
Caney Creek High School