MARIANNE HAGADORN
Fundraising, Development, Marketing & Advertising
Whitesboro,NY
Summary
Dedicated development and advertising professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
20
20
years of professional experience
Work History
Director of Development | Go Red for Women Director
AMERICAN HEART ASSOCIATION
10.2021 - Current
- Managed Go Red for Women Campaign
- Achieved revenue generation goals by applying established Association best practices.
- Carried out high quality campaigns in accordance with Association standards.
- Researched, identified, acquired & managed companies as participants & potential teams for the campaigns.
- Establish relationships with corporate partners & volunteers to retain & upgrade their financial commitment.
- Lead existing & new sponsorships relationships to achieve market campaign goals through the cultivation-stewardship, renewal, & deepening engagement to retain & upgrade their financial commitment.
- Recruited and managed executive volunteer leadership, volunteer committees, day of the event timeline and business plan.
- Engaged & recruited CEOs, corporate & community leaders to serve on volunteer leadership committees & chair the event to ensure fundraising & health outcome success.
- Engaged & managed new individual membership for The Association’s personal giving societies.
- Planned regular engagement events for volunteers.
- Collaborated with Association staff & volunteers to promote & support local initiatives, optimize market strategy, & drive community impact.
- Worked closely with the Communications Director to develop & handle a promotion & communications plan.
- Member of Diversity & Inclusion Committee.
- Represented The American Heart Association on the Utica Chamber of Commerce Membership Committee.
Senior Account Executive - Broadcast TV& Digital
NEXSTAR BROADCASTING
09.2017 - 10.2021
- Consistently met and exceeded revenue goals.
- Prospecting, service & growth of existing & new business accounts through in person, email & phone contact
- Development of advertising programs & promotions
- Created sales presentations based on customer needs analysis.
- Revenue tracking & reporting.
- Creation of advertising campaigns for clients.
- Copy writing & editing of client commercial scripts.
- Training & mentoring of new account executives.
Upgrade Program Manager
CARBONE AUTO GROUP
08.2015 - 09.2017
- Consistently met & exceeded sales goals.
- Acted as Liaison between Sales & Service.
- Training & mentoring of new Internet Sales.
- Managed Upgrade Program at Chrysler dealership.
- Service & growth of current customer base.
- Created Social Media posts to promote vehicles.
Marketing Manager
BIOGENIC DENTAL CORPORATION
08.2014 - 08.2015
- Implemented &coordinated digital advertising strategy.
- Redesigned company Website, Product Catalog & Shipping Boxes.
- Managed all Social Media Marketing.
- Created all advertising materials & campaigns & programs for customers.
- Managed all customer relations.
- Assisted National Sales Representative with obtaining new business.
- Managed customer databases.
- Coordinated company volunteer efforts.
Customer Relations Specialist
THE HARTFORD
03.2012 - 08.2014
- Operated in multiple lines of commercial insurance order to service existing policies.
- Multitasked using 3+ computer systems at one time.
- Met & exceeded Service and quality standards.
- Member of Diversity & Inclusion Council & Chair of Communications Committee.
- Organized Communications for Red Cross Relief Donations & United Way.
- Acted as Team Meeting Facilitator & Organizer and Team Mentor.
- Young Professionals Member & Head of Communications Committee.
- Created action plan from 2013 Employee Survey using feedback from co-workers.
Senior Account Executive
THE OBSERVER-DISPATCH - GATEHOUSE MEDIA
05.2010 - 10.2011
- Assisted in Training New Sales Representatives.
- Sold both print and digital advertising
- Managed recruitment advertising
- Consistently met & exceeded sales goals.
- Managed existing and new business accounts
- Coordinated & managed annual job fair for recruitment advertisers.
- Created advertising packages that included print options that included the daily paper, weekly and monthly publications, and digital products.
Account Executive
SYRACUSE.COM
05.2009 - 02.2010
- Consistently met & exceeded sales goals.
- Managed existing and new business accounts
- Created advertising packages that included Syracuse.com, The Microsoft Media Network and Google Ad campaigns
Senior Account Executive
THE OBSERVER-DISPATCH - GATEHOUSE MEDIA
10.2005 - 05.2009
- Assisted in Training New Sales Representatives and building a Classified Call Center
- Sold both print and digital advertising
- Managed recruitment advertising
- Consistently met & exceeded sales goals.
- Managed existing and new business accounts
- Assisted in creating a CRM and advertising program built specifically for the Utica market sales and production teams.
Education
Bachelor of Arts - Communication Studies Minors: Marketing and Sports Management
Niagara University
Niagara University, NY05.2005
Skills
Campaign management
- Fundraising strategy
- Corporate partnership development
- Revenue generation
- Volunteer recruitment
- Event planning
- Communications strategy
- Sales presentations
- Market analysis
- Relationship management
- Sponsorship acquisition
- Community outreach
- Team leadership
- Digital advertising strategy
- Customer relations management
- Training and mentoring
- Social media marketing
- Data tracking and reporting
- Diversity and inclusion initiatives
- Donor relations
- Major gifts solicitation
- Corporate sponsorships
- Data management
- Nonprofit management
- Revenue projections
- Program development
- Planned giving
- Capital campaigns
- Business goal management
- Business planning
- Staff training
- CRM integration
- Campaign management
- Board relations
- Business budgeting
- Campaign execution
- Relationship building
- Interpersonal communication
- Customer relationship management
- Goal setting
- Critical thinking
- Multitasking capacity
- and collaboration
- Problem-solving
- Attention to detail
- Time management
- Teamwork and collaboration
- Excellent communication
- Organizational skills
- Active listening
- Effective communication
- Adaptability and flexibility
- Decision-making
- Team building
- Public relations
- Self motivation
- Interpersonal skills
- Analytical thinking
- Professionalism
- Strategic partnerships
- Public speaking
- Strategic planning
- Continuous improvement
- Written communication
- Project management
- Donor recognition
- Board development
- Marketing strategies
- Negotiation
- Social media management
- Prospect research
Revenue generation
Corporate sponsorships
Volunteer leadership
Community engagement
Strategic planning
Relationship building
Communications strategy
Event coordination
Marketing strategy
Business development
Team collaboration
Fundraising initiatives
Digital marketing campaigns
Data analysis and reporting
Training and mentoring
Public speaking and presentations
Diversity and inclusion initiatives
Customer relationship management
Donor relations
Data management
Nonprofit management
Revenue projections
Program development
Planned giving
Business goal management
Fundraising expertise
Business planning
Staff training
CRM integration
Performance monitoring
Business budgeting
Board relations
Campaign execution
Interpersonal communication
Team leadership
Event planning
Task prioritization
Budget control
Goal setting
Critical thinking
Teamwork and collaboration
Problem-solving
Time management
Attention to detail
Multitasking
Excellent communication
Organizational skills
Active listening
Adaptability and flexibility
Decision-making
Team building
Public relations
Self motivation
Interpersonal skills
Analytical thinking
Professionalism
Strategic partnerships
Continuous improvement
Written communication
Project management
Donor recognition
Board development
Negotiation
Social media management
Community outreach
Prospect research
Advertising planning skills
Paid advertising
Online advertising
Advertising campaign creation
Advertising development
Advertising principles
Online advertising strategies
Targeted advertising
Paid search advertising
Television advertising
Creative advertising
Advertising sales support
Advertising budgeting
Advertising scheduling
Recruitment advertising
Traditional advertising planning
Facebook advertising
Sales forecasting
Excellent customer relations
AWARDS
Niagara University Honors, Niagara University Achievement Award, Who’s Who Among American College Students Award, Cum Laude Honors
ACTIVITIES
Niagara University Honors Program, Delta Epsilon Sigma Honor Society, Sigma Alpha Sigma Honor Society, Lambda Pi Eta Honor Society, Niagara University President’s Society, Member of Campus Programing Board, Treasurer of the St. Vincent DePaul Society, Member & Committee Chair for the Executive Board for New Student Orientation, Niagara Athletics Marketing Internship
Timeline
Director of Development | Go Red for Women Director
AMERICAN HEART ASSOCIATION
10.2021 - Current
Senior Account Executive - Broadcast TV& Digital
NEXSTAR BROADCASTING
09.2017 - 10.2021
Upgrade Program Manager
CARBONE AUTO GROUP
08.2015 - 09.2017
Marketing Manager
BIOGENIC DENTAL CORPORATION
08.2014 - 08.2015
Customer Relations Specialist
THE HARTFORD
03.2012 - 08.2014
Senior Account Executive
THE OBSERVER-DISPATCH - GATEHOUSE MEDIA
05.2010 - 10.2011
Account Executive
SYRACUSE.COM
05.2009 - 02.2010
Senior Account Executive
THE OBSERVER-DISPATCH - GATEHOUSE MEDIA
10.2005 - 05.2009
Bachelor of Arts - Communication Studies Minors: Marketing and Sports Management
Niagara University