Marianne Wickham
Digital Marketing
Spokane,WA
Summary
I am a highly skilled, results-driven professional with over 14 years of experience in management, digital marketing, and financial operations. Proven track record of leading teams to exceed performance targets, implementing cost-effective systems, and driving online visibility and sales through effective SEO, SEM, and Google Ads strategies. Adept in accounts payable and receivable, data entry, and administrative support, demonstrating reliability and a strong work ethic, and seeking to leverage these skills and experiences to contribute to the success of a forward-thinking company. Strategic Digital Marketing Manager with background in developing and implementing comprehensive digital marketing strategies. Strengths include strong knowledge of SEO, SEM, social media platforms, content creation, website analytics and e-mail marketing. Demonstrated success in enhancing online presence while driving growth and improving brand image. Proven ability to lead teams toward goal attainment through innovation and creativity.
Overview
26
26
years of professional experience
27
27
Certifications
Work History
Digital Marketing Manager | Arbor Scheduler
Greenleaf Landscaping, Inc
Spokane
04.2025 - Current
- Online marketing on Google
- Marketing on Social Media Platforms
- Website maintenance & creation
- SEO Blogs
- Scheduling for Arbor Department
- Office duties
- Contracts for Residential & Commercial Clients
Sr. Certified Digital Marketing Analyst & Manager; Web Developer; & SEO
Justin Monk SEO | IM Digital (formerly Imperzzio Marketing)
Spokane
06.2010 - 11.2023
- Online marketing on Google, Microsoft Ad Center, Gemini/Oath, and Facebook
- Graphic Design, Video Creation, Logo Creation
- Campaign Ad Creation
- SEO work for websites, blogs, and content writing
- Created weekly, monthly, quarterly, and yearly reporting.
- Defined metrics for marketing campaigns and measured them.
- Optimized previous paid search campaigns, increasing CTR % from .50% to 2 .00% (1.00% over the industry average)
- Setup AdWords, SEM, PPC, social media, LinkedIn, Instagram, and websites
- Processed invoicing, billing, and client contracts.
- MS Office applications including Outlook, Word, Excel, Access, etc.
- Maintained many Google Docs, SharePoint, G4 Analytics.
- Set up, maintained, and helped in assisting with responding to reviews for clients, posting ads, and setting up Google My Business (GMB) pages
- Assisted in training new employees.
- Increased website traffic by implementing effective search engine optimization strategies.
- Optimized digital marketing campaigns for better CTR and ROI
- Developed engaging content for social media platforms to drive brand awareness and customer engagement.
- Developed keyword lists and optimized website content, driving higher rankings in search engine results pages.
- Researched and applied SEO techniques to increase online exposure.
- Created content strategies for digital media and developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
- Managed search engine marketing budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Administrative Assistant
Molina Healthcare of Washington
Airway Heights
12.2009 - 05.2010
- Front office duties
- Data entry for clients and employees
- Scanned/faxed/emailed documents for clients and employees.
- Scheduled and calendared for clients and employees.
- HIPPA Compliance
- Processed approvals and denials of claims for clients.
- Processed HCI Appeals.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
- Answered multi-line phone system, routed calls, delivered messages to staff, and greeted visitors.
- Restocked supplies and placed purchase orders to maintain adequate stock levels.
- Received and sorted incoming mail and packages to record, dispatch, or distribute to the correct recipient.
- Sorted and distributed office mail and recorded incoming shipments for corporate records.
- Completed forms, reports, logs, and records to quickly handle all documentation for human resources.
Manager
Sun Rental Center
Spokane
03.2000 - 09.2008
- Managed, developed, Scheduled, and led a team of 7+ employees.
- Scheduled pickups and deliveries
- Event and Wedding Planning.
- Maintained all bookkeeping duties/bank deposits.
- Processed all accounts receivable and payables.
- Processed and maintained credit accounts and invoicing.
- Processed all the hiring/termination of employees.
- Processed contracts.
- Maintained multi-line phones.
- Maintained equipment.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Maintained a professional, organized, and safe environment for employees and patrons.
Education
Associate's degree - Medical Coding and Reimbursement Specialist
Interface College-Spokane
Spokane, WA12.2011
Master of Computer Applications - Medical Office Management/Administration
Interface College-Spokane
Spokane, WA12.2009
Skills
- AnalyticsCustomer Satisfaction
- Digital advertising
- Social media marketing
- Google Analytics
- Content creation
- Client relationship management
- Brand management
- Campaign analysis
- Time management
- SEM strategy development
- Web design principles
- Problem solving
- SEO strategy
- Data analysis
- Account management
- Campaign development
- Brand development
- E-commerce marketing
- Online branding strategies
- Google analytics setup
- Digital advertising platforms
- Email marketing
- Search engine optimization
- KPI monitoring
- Marketing Analytics
- Affiliate Marketing
- Social Media Communications
- Real-Time Bidding (RTB)
- Web Project Management
- Social Media Advertising
- Multimedia Marketing Campaigns
- Management
- Office Administration
Certification
- Grow Offline Sales Certification, 01/01/24, 01/01/25, 92298691
- Google Ads Creative Certification, 01/01/24, 01/01/25, 92210018
- Google Analytics Certification, 01/01/24, 01/01/25, 92200859
- Google Ads Display Certification, 01/01/24, 01/01/25, 92307367
- AI-Powered Shopping Ads Certification, 01/01/24, 01/01/25, 92309813
- Google Ads Search Certification, 01/01/24, 01/01/25, 92303325
- Google Ads - Measurement Certification, 01/01/24, 01/01/25, 92205704
- AI-Powered Performance Ads Certification, 01/01/24, 01/01/25, 92208111
- Search Ads 360 Certification Exam, 01/01/24, 01/01/25
- Google Ads Video Certification, 01/01/24, 01/01/25, 92432522
- Google Ads Apps Certification, 01/01/24, 01/01/25, 92854423
- Foundations of AI-Powered Performance Ads, 01/01/24, 01/01/25, 93355652
- Foundations of AI-Powered Search Ads for Strategists, 01/01/24, 01/01/25, 93356095
- Foundations of AI-Powered Search Ads for Practitioners, 01/01/24, 01/01/25, 93356496
- Intermediate AI-Powered Search Ads for Strategists & Practitioners, 01/01/24, 01/01/25, 93356732
- Learn How to Create and Optimize Google Display Ads Campaigns, 01/01/24, 01/01/25, 93358099
- Discover How AI-Powered Shopping Ads Work, 01/01/24, 01/01/25, 93360743
- Learn How to Create and Optimize Discovery Campaigns, 01/01/24, 01/01/25, 93361850
- Google Analytics Individual Qualification, 02/01/24, 02/01/25
- Conversion Optimization Certification Exam, 02/01/24, 02/01/25, 94948915
Honors And Awards
- Medical Coding & Reimbursement Specialist, Interface College-Spokane, 05/01/10
- Computer Applications & Medical Office Administration, Interface College-Spokane, 09/01/09
- Microsoft Certified Application Specialist, Interface College-Spokane, 04/01/09
- Google Analytics - Certified, Google, 01/01/24
Industry Expertise
- E-commerce & Retail
- Digital Marketing (Shopping Ads, Adwords, Blog Creation)
- Web Design & Social Media Management
- Management & Administrative Support
References
References available upon request.
Timeline
Digital Marketing Manager | Arbor Scheduler
Greenleaf Landscaping, Inc
04.2025 - Current
Sr. Certified Digital Marketing Analyst & Manager; Web Developer; & SEO
Justin Monk SEO | IM Digital (formerly Imperzzio Marketing)
06.2010 - 11.2023
Administrative Assistant
Molina Healthcare of Washington
12.2009 - 05.2010
Manager
Sun Rental Center
03.2000 - 09.2008
Associate's degree - Medical Coding and Reimbursement Specialist
Interface College-Spokane
Master of Computer Applications - Medical Office Management/Administration
Interface College-Spokane