Marianne Kaplan
Downingtown,PA
Summary
Over 30 years of experience in marketing and communications across diverse industries, including education, B2B, entertainment, and retail. Owner of Kaplan Marketing, specializing in social media management, communications, website development, and digital marketing strategy. Proven track record of enhancing online presence for schools, small businesses, and nonprofits through effective campaigns and website management. Strong leadership and creative problem-solving skills, with a focus on driving brand growth and improving customer engagement.
Overview
35
35
years of professional experience
Work History
Director of Marketing & External Affairs
Montgomery School
06.2020 - Current
- Lead and mentor multi-disciplinary team (enrollment, development, social media, video production); Conduct weekly meetings to share ideas and work collaboratively to create and deliver a personalized, customer-focused experience
- Produced a 30% increase in new student inquiries using a strategic approach and marketing mix balance
- Develop monthly reports and dashboard to measure campaign effectiveness, lead distribution, pipeline contribution, and overall marketing performance
- Manage all aspects of communications and marketing including email, SEO, paid search, social media, weekly newsletter, digital and print advertising
- Assist Head of School through decision-making and development of policies and procedures related to crisis management
- Lead the Board's Governance Committee, overseeing strategic planning and ensuring effective governance practices
Director of Marketing and Communications
Montgomery School
06.2017 - 06.2020
- Lead, manage and implement brand redesign to articulate the School's mission, key differentiators, vision, and image across all media to ensure a consistent, positive brand and message
- Develop school's first comprehensive digital marketing plan including social media, SEO, and paid search; increased Google ad conversion by 75% in first year
- Manage and write content for the school's website, communications from Head of School and Division Heads, crisis communications, internal/external communications, marketing materials, emails, weekly newsletter, and social media; increased social media presence by 75% and engagement by 80%
- Establish communication strategies and targeted marketing campaigns to advance Montgomery School and drive increased engagement with prospective and current constituencies
Consultant
Kaplan Marketing
04.2024 - Current
Escape Room Company
09.2024 - Current
- Built and currently maintain websites for three distinct escape room businesses, ensuring optimal user experience, performance, and SEO.
- Designed responsive, visually engaging, and user-friendly websites tailored to each location's branding and target audience, increasing traffic by an average 35% and conversion by 25%.
- Regularly update content, including room descriptions, promotions, and FAQs to reflect current offerings and events.
- Implemented SEO strategies, improving website rankings and visibility in a competitive, tourist-driven market.
Media-Providence Friends School
04.2024 - Current
- Develop and manage social media content aligned with school values and Quaker principles, driving engagement across Facebook and Instagram.
- Create and schedule posts highlighting student activities, school events, and community values to support admissions and retention.
- Collaborate with school leadership to communicate key initiatives, announcements, and campaign messaging effectively.
- Monitor performance metrics to optimize reach and engagement.
Bishop Shanahan High School
04.2024 - Current
- Lead marketing/advertising efforts to enhance the Bishop Shanahan brand and support admissions efforts, including maintaining visual branding and style standards for the school for both digital and print.
- Design and produce weekly digital family newsletter.
- Create compelling, mission-driven content for various online platforms for both internal and external audiences.
- Maintain school website and coordinate with all departments to refresh content on a regular basis.
- Manage all social media, which includes the creation of content and monitoring comments and analytics.
- Enhance website accessibility, SEO performance, and image optimization.
Bollman Hat Company
09.2024 - 12.2024
- Crafted promotional copy for Hats.com, BaileyHats.com, and Kangol.com to drive brand engagement and sales.
- Developed targeted email marketing campaigns for the 2024 holiday season, including Black Friday weekend promotions.
- Introduced innovative promotional concepts tailored to each brand, enhancing market differentiation and customer appeal.
Clarity Financial, Inc.
06.2022 - 07.2023
- Collaborate with clients to develop comprehensive marketing strategies aligned with their business goals.
- Conduct market research and competitor analysis to identify opportunities and target audiences.
- Develop content strategies for blogs, website, and email campaigns to increase engagement and brand awareness.
- Make regular updates to the client's WordPress website to remain relevant and maximize SEO efforts.
- Analyze campaign performance using Google Analytics and provide data-driven insights to optimize marketing efforts and improve ROI.
- Manage client relationships, ensuring clear communication, project timelines, and deliverable expectations.
ECommerce & Digital Marketing Manager
QVC, Inc.
01.1990 - 06.2017
- Company Overview: Digital eCommerce professional with 27 years of experience leading high-performing teams and driving growth at QVC, the world's leading video and eCommerce retailer.
- Digital eCommerce professional with 27 years of experience leading high-performing teams and driving growth at QVC, the world's leading video and eCommerce retailer.
Digital Marketing Manager
QVC, Inc.
03.2016 - 06.2017
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
eCommerce Lead Strategist
QVC, Inc.
10.2015 - 03.2016
Sr. Manager Onsite Discovery
QVC, Inc.
01.2015 - 10.2015
Sr. eCommerce Manager, Beauty
QVC, Inc.
08.2013 - 01.2015
Sr. eCommerce Partner
QVC, Inc.
06.2010 - 08.2013
eCommerce Category Manager, Beauty
QVC, Inc.
01.2005 - 01.2010
Assistant eCommerce Category Manager
QVC, Inc.
01.2002 - 01.2005
Sr. Copywriter
QVC, Inc.
01.2000 - 01.2002
Customer Service and Office of the President Representative
QVC, Inc.
01.1990 - 03.2000
Education
Communication Arts - Journalism
Delaware County Community College
01.1990
Skills
- Website management
- SEO optimization
- Content creation & strategy
- Email marketing
- Social media strategy
- Data analysis
- Team leadership
- Client relations
- Web analytics
- Creative direction
- Marketing analytics
- Branding
Leadership And Accomplishments
- Bishop Shanahan High School, Board Secretary, 2024
- Bishop Shanahan High School, Board Member, 2023 - Present
- Bishop Shanahan High School, Advancement Committee Member, 2020 - Present
- QVC ONE Award recipient for creating first Data Analytics Response Technology Team, 2016
Affiliations
- Bishop Shanahan High School, Board Secretary, 2024
- Bishop Shanahan High School, Board Member, 2023 - Present
- Bishop Shanahan High School, Advancement Committee Member, 2020 - Present
Timeline
Escape Room Company
09.2024 - Current
Bollman Hat Company
09.2024 - 12.2024
Consultant
Kaplan Marketing
04.2024 - Current
Media-Providence Friends School
04.2024 - Current
Bishop Shanahan High School
04.2024 - Current
Clarity Financial, Inc.
06.2022 - 07.2023
Director of Marketing & External Affairs
Montgomery School
06.2020 - Current
Director of Marketing and Communications
Montgomery School
06.2017 - 06.2020
Digital Marketing Manager
QVC, Inc.
03.2016 - 06.2017
eCommerce Lead Strategist
QVC, Inc.
10.2015 - 03.2016
Sr. Manager Onsite Discovery
QVC, Inc.
01.2015 - 10.2015
Sr. eCommerce Manager, Beauty
QVC, Inc.
08.2013 - 01.2015
Sr. eCommerce Partner
QVC, Inc.
06.2010 - 08.2013
eCommerce Category Manager, Beauty
QVC, Inc.
01.2005 - 01.2010
Assistant eCommerce Category Manager
QVC, Inc.
01.2002 - 01.2005
Sr. Copywriter
QVC, Inc.
01.2000 - 01.2002
ECommerce & Digital Marketing Manager
QVC, Inc.
01.1990 - 06.2017
Customer Service and Office of the President Representative
QVC, Inc.
01.1990 - 03.2000
Communication Arts - Journalism
Delaware County Community College
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