Summary
Overview
Work History
Education
Skills
Certification
Languages
Recognitions
Timeline
Generic

Maria Paz Arosemena

Miami,FL

Summary

Marketing leader with 24+ years of experience in developing and executing comprehensive media strategies across LATAM markets. Proven ability to drive operational efficiency and growth through business development and team leadership. Known for high productivity, efficient task completion, and exceptional communication and problem-solving skills, ensuring seamless operations and project success in significant business transformations

Overview

30
30
years of professional experience
1
1
Certification

Work History

MD-Amazon PV Business Lead

Comfluence-OMG
Miami, Florida
01.2025 - Current
  • Collaborated with global and USA senior leadership to define regional objectives and priorities.
  • Led LATCANZ team of over 100 professionals across strategy, data analytics, and operations.
  • Drove commercial and product deliverables, ensuring alignment with PV and OMG strategies.
  • Managed stakeholder expectations while motivating teams to enhance systems and operations.
  • Provided strategic direction and high-level leadership to meet business objectives.
  • Established comprehensive end-to-end operational processes for Amazon Prime Video from inception.

Managing Director OMG Latam

OMNICOM MEDIA GROUP
Miami, Florida
04.2021 - 12.2024
  • Supervised 23 professionals across four regional satellite offices in Miami, Mexico, Chile, and Colombia.
  • Led cross-functional teams to develop comprehensive media strategies.
  • Facilitated agency growth by implementing new business solutions aligned with clients’ goals.
  • Led centralized billing and reconciliation team for OMG Latam, developing automated processes for efficiency.
  • Contributed to new business initiatives, supporting overall agency expansion efforts.
  • Managed key client relationships with HP Inc, Nintendo, FedEx, 3M, Warner Theatrical, and SAP.

Group Account Director

PHD MEDIA
10.2016 - 03.2021
  • Lead the centralization of strategic planning to increase efficiency and effectiveness in the region, leading to an increase in managing budget by 80%.
  • Promoted the use of digital tools for the automation of competitive and performance reports.
  • Built strong relationships with key partners and agencies, seeking collaboration to offer innovative solutions and efficiency to our clients.
  • Effectively led 8 local teams across Latin America and a regional team to inspire and motivate them to grow as professionals in the media industry.

Regional Account Director

OMNICOM MEDIA GROUP
05.2009 - 09.2016
  • Lead the annual strategic planning, guidelines, and media campaigns for Latin America, with a special focus on online media, including Social, Mobile, Video Display, Programmatic, Influencers, Content, and Search.
  • Negotiated on behalf of the client with key Paid TV channels, radio, OOH, and print.
  • Acted as the single point of contact between global, regional, and local offices to standardize media guidelines and ensure the consistency of our campaigns.
  • Developed 360 campaigns, bringing different channels together to reach target audiences based on client objectives.

Senior Account Manager

Y&R Ecuador
02.1996 - 05.2003
  • Lead the strategy and work in alignment with a creative team to develop a 360 campaign. Overseeing the accounts of Colgate Palmolive Ecuador, DHL, Bonita Banana, and Mitsubishi among others.
  • Acted as a strategic partner for clients, supervising the quality control of BTL and ATL campaigns.

Education

B.A. - Marketing and Communication

Universidad Casa Grande
Guayaquil, EC
01.1997

Associate Degree -

Advertising School of Communication Monica Herrera
Guayaquil, EC
01.1993

Skills

  • Operational efficiency
  • Media strategy
  • Problem solving
  • Client management
  • Team leadership

Certification

• Leadership Development Omnicom program- Chicago, IL 2022
• Content Strategy Google - YouTube, Miami, FL, 2017
• Leading High Impact Teams: Executive Programs, Kellogg School of Management, Chicago, IL, 2014
• Strategic Thinking and Management for Competitive Advantage, The Wharton School of the University of Pennsylvania, Philadelphia, PA, 2013
• Marketing and Strategic Thinking, Universidad Santa Maria, Guayaquil, EC, 1998

Languages

  • Spanish
  • English, Fluent
  • Spanish, Native

Recognitions

  • Best Use of Data - FOMLA Gold, 2018
  • Best Use of Programmatic - FOMLA Silver, 2018
  • HP More like me: Diversity and Inclusion Ambassador., Festival Media Cannes 2018
  • Microsoft x Visa: Creativity and Innovation, Festival Media Cannes 2014

Timeline

MD-Amazon PV Business Lead

Comfluence-OMG
01.2025 - Current

Managing Director OMG Latam

OMNICOM MEDIA GROUP
04.2021 - 12.2024

Group Account Director

PHD MEDIA
10.2016 - 03.2021

Regional Account Director

OMNICOM MEDIA GROUP
05.2009 - 09.2016

Senior Account Manager

Y&R Ecuador
02.1996 - 05.2003

B.A. - Marketing and Communication

Universidad Casa Grande

Associate Degree -

Advertising School of Communication Monica Herrera

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