MARIA TERESA SOLANO

• Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
• Led a team of 5 account managers, overseeing a portfolio of clients in different types of industries.
• Built and maintained strong relationships with key clients, ensuring a high level of customer satisfaction and retention rates of 90%.
• Developed strategic account plans to identify growth opportunities. Understanding client requirements and needs to provide solutions and generate new business.
• Collaborated with internal teams, including marketing, creative, and operations, to deliver tailored solutions that met clients' needs.
• Managed project timelines, budgets, and resources, ensuring the successful delivery of campaigns on time and within budget.
• Provided regular performance reports and insights to clients, demonstrating the value of services and the impact on their business objectives.
• Business Intelligence: Global market vision, trend analysis, business opportunities, SOW, and negotiation closure.
• Negotiated and closed contracts with new clients, expanding service offerings and maintaining loyalty from existing clients.

Main Clients / Brands: Scotiabank, American Express, Helados Bon, Yogen Früz, Santo Domingo Motors, Chevrolet, CND -Modelo, Coca-Cola Company portfolio for RD and the Caribbean, TAPP -VisaNet Dominicana, Pfizer Consumer Healthcare, V-Energy Total..

• Senior Executive with a multidisciplinary approach to managing and developing communication plans for Coca-Cola brands in the DR and the Caribbean.
• Liaison between regional agency and client for optimal results.
• Resource coordination, project management, supervision of staff and implementations; ensuring campaign outcomes.
• Marketing Strategy. Developed effective improvement plans in alignment with goals and specifications.

Brands: Coca-Cola, Country Club, Fanta, Sprite, Dasani, Powerade, Jugos Del Valle, and local brands.

Markets: Dominican Republic, Haiti, Trinidad & Tobago, Jamaica, KOSCAB (Grenada, St. Kitts, St. Vincent, Antigua, and Barbados), Curacao, Bahamas, Aruba, TCI, Guyana, Bermuda, Suriname, FWI, St. Lucia

• Management different types of agency clients.
• Coordination of assigned resources in accounts; supervision and control of personnel and implemented operations; campaign performance and results.
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Creation and execution of communication strategies and advertising campaigns. Public Relations actions and events.
• Promotion of assigned products and services.

Main Clients / Brands: Kimberly Clark with Huggies, Scott, and Kotex; Pfizer; Ágora Mall; Grupo CCN (Ferretería Cuesta).

• Responsible for developing the group's integrated communication strategies at the institutional level.
• For international franchises, managing and executing everything related to the image of each brand locally, supported by Marketing, Advertising, PR, Visual Merchandising, Promotions, and Social Media tools.

Brands: Desigual, Mango, Timberland, ALDO, Parfois, Zippy, SUITEBLANCO, Accessorize

Achievements: Introduction of 6 new brands to the market in a record time of 3 months across 3 different Shopping Centers. Leading brand positions within the segment

• Responsible for planning, managing, and developing comprehensive campaigns for clients in industries such as whisky, entertainment, and food.
• Maintained comprehensive knowledge of market trends, industry news, and competitor offerings, ensuring informed decision-making and strategic planning.

Main Clients / Brands: Johnnie Walker; Buchanan’s; Ágora Mall; PepsiCo Dominicana with Frito Lay and Quaker brands

• Support on projects for: Banco Popular Dominicano.