Maribel Hendricks
Austin
Summary
Market management professional with strong background in driving sales growth and optimizing market strategies. Adept at team collaboration, adapting to changing needs, and delivering impactful results. Skilled in market analysis, strategic planning, and client relationship management. Reliable, goal-focused, and prepared to contribute to dynamic market environments.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Market Manager
Altria Group Distribution Company
Austin, TX
09.2023 - 09.2025
- Drove data analytics initiatives to extract insights on consumer behavior patterns, informing the creation of quarterly market business plans. Acted as a liaison between senior management and sales managers to execute local business strategies that increased market share and volume. Championed data analytics efforts to derive insights into consumer behavior patterns, leading to the formulation of effective quarterly business plans. Fostered collaboration between senior management and sales teams to implement local business initiatives designed to grow market share and volume. Orchestrated data analytics projects to uncover insights into consumer behavior, guiding the development of quarterly business strategies. Facilitated communication among senior management and sales managers to ensure the successful application of local business plans aimed at enhancing market share and volume.
- Led analysis of market trends and competitive landscape to inform strategic decisions and managed market strategy initiatives to optimize brand positioning within five operating companies while overseeing DOJ responsibilities.
- Directed a team of 13 sales managers alongside one retail merchandising associate, enhancing skills through strategic coaching and targeted development initiatives. Cultivated a high-performance culture within the team, implementing motivational leadership techniques to achieve consistently strong performance.
- Guided Texas intern class of 2025 through skill development initiatives and mentorship focused on industry best practices.
- Evaluated marketing strategies to determine effectiveness and pinpoint improvement opportunities for achieving sales goals.
- Established relationships with internal and external key stakeholders to increase distribution and enhance brand loyalty/awareness and consumer satisfaction levels with proactive strategies and promotional events.
- Collaborated with cross-functional teams and headquarters to optimize supply chain efficiency and distribution effectiveness.
- Achieved successful recruitment and hiring of employees through comprehensive interviewing. Cultivated a mentoring program that strengthened positive feedback and engagement. Advanced high-performing sales managers into key leadership roles.
- Assisted high-profile customers in resolving issues to strengthen relationships. Provided recommendations to long-term accounts to enhance brand visibility with targeted audiences. Participated in product training demonstrations and consumer awareness initiatives to boost branding and revenue.
- Analyzed data trends to develop actionable insights for sales and performance improvement, then created engaging presentation decks to communicate alignment with company objectives and facilitate approval for call routing and coverage plans.
- Achieved established KPIs for regional team through effective teamwork and customer-centric initiatives. Identified selling challenges through one-on-one interactions with sales team and provided actionable insights. Implemented continuous improvements in partnership with upper management, leading to the surpassing of team goals.
Account Manager Sales
Altria Group Distribution Company
03.2023 - 09.2023
- Collaborated with five retail partners to design and implement solutions that facilitate consumer transition to smoke-free products.
- Sell retail partners across 600+ stores on aligning with and advocating for brand programs, engaging in legislative efforts, and increasing operational capabilities to develop shared ownership of execution
- Analyzed account processes through collaborative efforts to identify areas for enhancement, fostering both internal and external operational excellence.
- Developed intentional interdepartmental relationships to support organizational effectiveness.
- Streamlined communication workflows with accounts and field teams to promote efficiency and ensure successful retail operations.
- Analyzed operational data to uncover insights and recommend actionable solutions for enhanced performance.
- Facilitated Sales Managers and Retail Merchandising Associates centrality by fostering a culture of engagement, collaboration, and inclusion.
- Promoted inclusive practices internally and externally to enhance team dynamics and stakeholder relationships.
Learning & Development Associate
Altria Group Distribution Company
02.2022 - 03.2023
- Produce cycle capacity plans for the market using sales tools to prioritize high impact work and put together market infrastructure in teams to increase efficiency and house resources
- Coordinated efforts among sales managers, peers, account teams, and senior leadership to establish comprehensive plans that support section OKRs and sales incentive criteria.
- Designed and implemented targeted coaching sessions and skill-building activities for new hires and seven interns to foster professional growth.
- Conducted multiple ID&E training workshops for the market to strengthen communication skills and promote effective teamwork.
- Developed and implemented mentorship programs for sales managers, focusing on skill enhancement and career progression.
Sr. Learning and Development Specialist
Altria Group Distribution Company
01.2020 - 02.2022
- Designed and tested innovative training methodologies, establishing a robust framework for the future L&D specialist role.
- Engaged with Results Accelerator team, RVPs, SSDs, and L&D to create tailored learning journeys that support professional development initiatives.
- Constructed content for L&D central for QCP refresh and remote selling and presented to 500+ FSF
- Supported strategic initiatives by coordinating communication and collaboration between FSF and L&D Central.
Territory Sales Manager
Altria Group Distribution Company
08.2006 - 01.2020
- Grew Nat Sherman to a 0.9 share brand resulting in a 7% volume drop for NAS in 2019
- Exceeded Circle K loyalty-transaction goals in 2019 with 90% of territory Circle K’s above target through education, demonstration, and recognition
- Influenced multiple franchise 7-Eleven owners to accept key initiatives by attending trade shows, FOA meetings, field consultant alliance, and fostered relationships
- Grew UST share by 1.1% and volume by 9% and grew JMC share by 4.9% and volume by 33% in Bread Baskets by implementing pricing and inventory plan with 4 SM’s
- Collaborated with wholesale account manager and sold in 2800 additional units of JMC product using financials at the 2018 GAMA trade show
- Analyzed SXSW event map and built strategic plan with multiple stakeholders to manage and sell HQ coupon initiative in targeted stores
- Crafted market coverage plan during ACL to sell in 300 additional cartons of PM USA inventory
Unit Manager
Altria Group Distribution Company
07.2004 - 07.2006
- Managed a high performing team of 6 SM’s, a local wholesale account, and made unit business plans to meet or exceed initiatives
- Identified & recruited talent for section at University of Mississippi
Education
Bachelor of Science -
University of Texas
AustinSkills
- Talent Developer and Culture Creator
- Strategy Development and Implementation of Business Plans
- Market/Individual Promotional Cycle Planning and Management
- Trade Expertise and Partner Relations
- Fluent in Sales Operations and New Product Launches
- Analytical Problem Solving and Influencing
- Self Motivated and Autonomous
- Translate National Strategy into Localized Market Initiatives
Certification
Instructional Design for Learning & Development
Timeline
Market Manager
Altria Group Distribution Company
09.2023 - 09.2025
Account Manager Sales
Altria Group Distribution Company
03.2023 - 09.2023
Learning & Development Associate
Altria Group Distribution Company
02.2022 - 03.2023
Sr. Learning and Development Specialist
Altria Group Distribution Company
01.2020 - 02.2022
Territory Sales Manager
Altria Group Distribution Company
08.2006 - 01.2020
Unit Manager
Altria Group Distribution Company
07.2004 - 07.2006
Bachelor of Science -
University of Texas