Maribel J Mireles
Beverly Hills,USA
Summary
Seasoned Regional Sales Manager with a proven track record at RBW / Luxury Lighting, enhancing sales by 20% through strategic planning and relationship building. Expert in marketing and partnership development, I excel in driving revenue growth and brand awareness, leveraging both negotiation prowess and a robust network.
Overview
30
30
years of professional experience
Work History
Regional Sale Manager - Western US
RBW / Luxury Lighting
01.2023 - Current
- Responsible for sales from inquiry to order placement resulting in 20% increase to date against $4.5 million quota
- Act as brand ambassador to educate specifiers about product to drive business and build brand awareness
- Recruited, negotiated partnership agreement and enlisted sales rep agencies including open territory in Utah and Nevada
- Support VP of Sales and Marketing with annual budget planning
- Create a comprehensive territory business plan to drive account revenue and repeat customers as well as pursue new growth opportunities
- Responsible for initial territory sales campaigns with the marketing team in planning and executing events to build brand awareness among specifiers
- Grow sales in each territory with presentations, product training and events to ensure customer success and repeat business
- Establish, maintain and leverage relationships through sustained and strategic interactions
- Join professional organizations and participate in key industry events
- Maintain 100% data accuracy in NetSuite CRM
- Work collaboratively with and effectively with Sales Operations team to achieve a high level of customer satisfaction
Sales Director - Worldwide
Bec Brittain / Luxury Lighting
01.2023 - 12.2023
- Responsible for domestic and international sales from inquiry to order resulting in 30% increase over previous year via outreach to existing, past and new clients
- Conduct weekly team meetings to strategize and review sales goals and pipeline updates while utilizing CRM to offer best-in-class client experience from order placement to installation
- Support and develop existing and new clientele by scheduling presentations & training via in-person studio visits or virtual meetings including wholesale partners, interior designers, architects, developers and hospitality clientele
- Cultivate new clients and developed meaningful relationships with high-level A&D clientele by staying abreast with industry news, trends, projects, and networking at relevant industry events
- Strategize with design team on new and custom products, social media and website updates to drive traffic and bring increased awareness to the brand
- Weekly engagement with production team to ensure timely production and shipment of orders
West Coast Sales Director
Gabriel Scott Los Angeles, CA / Luxury Furniture and Lighting
Los Angeles, USA
01.2019 - 12.2022
- Support and develop wholesale network by providing the Gabriel Scott experience; presenting collections to interior design firms, architect & design firms, developers for residential projects to promote the brand, garner new and repeat business
- Formulate sales strategy regularly meeting and exceeding regional/company sales goals resulting in over $3 million annual sales within territory; 3000% increase in sales over 5 years span
- Daily engagement with NY Showroom, design, marketing, production, logistics and customer support teams to provide best in class customer service, promote client loyalty and enhance overall client experience
- Utilize NetSuite CRM program, monitor KPI's to develop sales strategies for each region and top focal clients; report ongoing activity to management and teams
- Cultivate existing client relationships as well as strategically identifying, contacting and building new relationships within the A&D industry resulting in 75% increase in client base
- Present new collections and plan client, dealer / partner visits; coordinate special events and oversee promotions; ensure clients are presented with up-to-date training on new products and resources
- Serve as brand ambassador and expert with in-depth knowledge of all products including design, production, customization, pricing, maintenance and requirements needed in design projects
West Coast Trade Sales Representative
Harbour Culver City, CA / Luxury Indoor and Outdoor Furniture
Culver City, USA
01.2019 - 12.2019
- Generated $1M in annual sales while servicing A&D community resulting in a 30% increase over prior year with focus on residential projects
- Scheduled weekly showroom and in-studio presentations to new and existing clients to create brand awareness and generate new business; conducted organized follow-up for all meetings
- Cultivated new clients and developed meaningful relationships with high-level A&D clientele by staying abreast with industry news, trends, projects, and networking at relevant industry events
- Developed effective and positive communication with the sales and support teams to ensure exceptional customer service; maintained high levels of quality, accuracy and process consistency
- Provided expert knowledge of the interior design business and project cycle from specification-to-orders-to-installation
- Methodically documented activity levels in CRM platform
General Manager / Sales Account Executive
Design Within Reach West Hollywood, CA / Luxury Furniture, Lighting
West Hollywood, USA
01.2018 - 12.2019
- Managed showroom and drove sales to exceed $10 million annually and service through team management, including goal setting, coaching, training, accountability and recognition
- Lead and motivated team of 8 Account Executives and 3 Sales Assistants through consistent coaching, feedback and training
- Lead team on weekly trade and end-user client visits; assisted in creating floor plans and design presentations
- Ensured the studio represented the best in design ensuring corporate visual directives were in place
Showroom Manager / Sales Account Executive
Dedon Inc. West Hollywood, CA / Luxury Outdoor Furniture
West Hollywood, USA
01.2016 - 12.2016
- Directed all showroom activities, managed sales team and generated sales for Company's second highest producing showroom while meeting target goals; established and supported team's sales goals resulting in increased sales volume to $5 million; 30% increase over previous year
- Oversaw Dealer partnership accounts - increased sales volume to $2 million resulting in a 40% increase over previous year
- Maintained CRM and accurately tracked all information relevant to business development resulting in new account increases and secured client relationships
- Provided clientele with best in class service and expertise throughout the sales and order completion process
- Served as point person for building new relationships within the A&D community and strengthening existing partnerships
Founder / Sales Director
MANUELA New York, Inc.
New York, USA
01.2009 - 12.2015
- Company Overview: Multi-Line Contemporary Fashion Showroom/Wholesale Sales Agency
- Launched and drove business for emerging and established designers via wholesale sales platform resulting in annual sales of $12M
- Procured, executed and negotiated partnership sales agreements with each designer
- Provided merchandising, design and competitive pricing directions, improved digital assets, website design, and social media to optimize overall brand presentation
- Participated in trade shows; oversaw booth production; drove sales representing 30% increase in new business
- Hired, trained and coached team of 8; mentored interns through Dream Careers Global Internship Program
- Multi-Line Contemporary Fashion Showroom/Wholesale Sales Agency
Founding Partner / Sales Director
Hasson Mireles, Inc.
New York, USA
01.2004 - 12.2009
- Company Overview: Multi-Line Contemporary Fashion Showroom / Wholesale Sales Agency
- Strategized, executed and launched new NY showroom generating annual sales volume of $25M
- Developed east coast territory and international business by building strong relationships with management and buyers of major stores, online and specialty boutiques
- Developed marketing strategies with buyers for branded and/or private label programs
- Oversaw merchandising of seasonal collections to ensure competitive pricing resulting in profitable sell-thru's
- Hired, trained and coached team of 10; mentored interns through Dream Careers Global Internship Program
- Multi-Line Contemporary Fashion Showroom / Wholesale Sales Agency
Sales Manager/Senior Account Executive
Laurie Hasson, Inc.
Los Angeles, USA
01.2001 - 12.2004
- Company Overview: Multi-Line Contemporary Fashion Showroom/Wholesale Sales Agency
- Managed, hired, trained sales team to drive overall sales, elevate team expertise and client experience
- Generated sales volume of $1.5M for 8 designers within west coast territory
- Oversaw 200+ accounts, representing 40% annual volume growth; opened 30% new specialty store accounts
- Multi-Line Contemporary Fashion Showroom/Wholesale Sales Agency
Assistant Director / Special Events & Public Relations
CHANEL Boutique
Beverly Hills, USA
01.1998 - 12.2001
- Assisted in driving and maximizing sales performance consistently achieving overall sales objectives generating volume of $15M, increased by 30% annually
- Demonstrated sales leadership by playing an active role on the sales floor through customer engagement with VIP clients while ensuring the best in class customer service
- Assisted in buying, managing and supporting stock levels to maximize full price selling to ensure profitability
- Trained and communicated collection knowledge ensuring team was fully educated on brand pillars and seasonal strategies; lead team on executing superior customer service and post sales experience to increase and retain customer loyalty
- Promoted brand awareness, established brand presence, and captured competitive market share via special events
- Partnered with film and fashion industry by strategically providing CHANEL products to VIP clients, celebrities and models for high profile industry events and awards ceremonies
West Coast Account Coordinator - CA Based
CHANEL, Inc. / Corporate Accessories Division
New York, USA
01.1995 - 12.1998
- Served as Brand Ambassador, managed accounts, weekly store visits to top doors; monthly visits to 30 doors to train and support CHANEL sales specialists
- Presented collections via major markets to top tier department store buyers and CHANEL Boutique Directors; assisting with merchandise assortment
- Planned and conducted seasonal fashion and trunk shows for CHANEL Boutiques and major store shops
- Merchandised product, assortment, and inventory levels; tracked sales and reported results to senior management
- Oversaw completion of CHANEL department store shops; ensured build-outs were executed per CHANEL architects specifications
Education
California State Polytechnic University
Pomona, CASkills
- Marketing
- Strategic planning
- Negotiation
- Sales management
- Project planning
- Business planning
- Performance evaluations
- Financial management
- Staff training and development
- Coaching and mentoring
- Relationship building
- Networking strategies
- Partnership development
- Business development
Languages
Spanish
Native/ Bilingual
Timeline
Regional Sale Manager - Western US
RBW / Luxury Lighting
01.2023 - Current
Sales Director - Worldwide
Bec Brittain / Luxury Lighting
01.2023 - 12.2023
West Coast Sales Director
Gabriel Scott Los Angeles, CA / Luxury Furniture and Lighting
01.2019 - 12.2022
West Coast Trade Sales Representative
Harbour Culver City, CA / Luxury Indoor and Outdoor Furniture
01.2019 - 12.2019
General Manager / Sales Account Executive
Design Within Reach West Hollywood, CA / Luxury Furniture, Lighting
01.2018 - 12.2019
Showroom Manager / Sales Account Executive
Dedon Inc. West Hollywood, CA / Luxury Outdoor Furniture
01.2016 - 12.2016
Founder / Sales Director
MANUELA New York, Inc.
01.2009 - 12.2015
Founding Partner / Sales Director
Hasson Mireles, Inc.
01.2004 - 12.2009
Sales Manager/Senior Account Executive
Laurie Hasson, Inc.
01.2001 - 12.2004
Assistant Director / Special Events & Public Relations
CHANEL Boutique
01.1998 - 12.2001
West Coast Account Coordinator - CA Based
CHANEL, Inc. / Corporate Accessories Division
01.1995 - 12.1998
California State Polytechnic University
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