Maribella Candoi
L’Oréal
Bethesda,MD
1
Certification
17
years of professional experience
Passionate and Dynamic Beauty Leader with 7+ management experience in the Lux Beauty Retail industry. Ability to develop, motivate, and train leadership team and staff, build strong internal and external relationships, utilize skills of workforce most appropriately to maximize business results. Execute and lead in store events and product launches and build brand awareness. Skilled and talented entrepreneur with high levels abilities in Exceptional Customer Service , Coaching and Developmental of teams to perform quality service , ensuring guest satisfaction. Great Leadership abilities, Operation Sales , Marketing sales and Visual Merchandising. Strong abilities to build trusted long lasting relationships with businesses partners. Recognized for development of innovative events and spa packages resulting in increased bookings and retail sales. Dedicated to creating exceptional customer experience. Authorized to work in the US for any employer.
Work History
Luxury Beauty Account Executive – Self-Assist (Hyb
3 Months- Responsible for sales revenue to achieve year over year growth and exceed sales budget
- Represents authority in the industry and influences retailer associates through sales, education, and artistry
- When in-store, sells side by side with teams, educates on newness and core SKUs, and develops relationships with store leadership
- Sales Driven In-Store Activities
- Drive financial results in store to maintain year over year growth and meet or exceed sales plan
- Demonstrate solid understanding of sales, product knowledge, and retail market to create & execute territory strategies that drive growth of retail sales, newness, and core SKUs
- Accelerate consumer conversion through education, artistry & coaching of retailer employees, including retention checks after dedicated brand Daily Micro Training (DMT) and informal training
- Ensure retailer staff is well-versed in brand messaging, key franchises, and assortment differentiation
- Form an inclusive, supportive team culture in store, partnering proactively with L’Oreal luxe brands and other categories
- Lead in-store events aligned with product launches and initiatives to boost local market business and brand awareness
- Create a positive atmosphere, celebrate performance, encourage open communication, and uphold professionalism
- Demonstrate entrepreneurial spirit, business acumen, and credibility as a brand expert
- Customer Centric
- Enhance customer acquisition and retention through client management, visual merchandising, and collaborative relationships with store leadership, requesting brand surveys post-visit
- Provide insights on shopping behaviors, market trends, and competitor activities
- Monitor inventory levels, escalate needs appropriately, and utilize virtual tools like Glam Lab and Color IQ to personalize customer experience
- Analyze Luxe dashboards to understand sales achievement, growth, and trends
- Use Luxe Dashboards to monitor performance of newness and core SKUs after training
- Partner with N+1 for sales forecasting and door development planning
- Assess gondola productivity and brand rank in top doors, suggesting improvements
- Recruit, hire, and train freelancers to meet sales goals, evaluating performance regularly
Beauty Client Development Manager
3 Years- Working closely with each Business Manager and Beauty Advisor to ensure they successfully:
- Establish deep relationships with clients and drive repeat business to achieve sales goals and event goals
- Consistently deliver memorable shopping experiences.
- Coaching the team of Business Managers and Beauty Advisors to use technology & data to drive their business, develop a growth mindset and provide a memorable customer experience.
- Strategically leveraging social media platforms to promote themselves as a Beauty influencer and broaden connections beyond client base
- Using multiple channels of technology to strengthen existing relationships and drive new client acquisition
- Using clienteling tools to stay connected with the client and make targeted recommendations based on shopping history and preferences Using technology to deliver 24/7 service
- Taking initiative to stay informed on new merchandise deliveries in the store to maximize selling potential
- Beauty Expert Development - Focusing on growing the clients beauty closet by fostering and developing a team of beauty experts comfortable to engage across all brands to meet the clients closet needs:
- Build beauty expert technical and product knowledge through SFA provided educational platforms
- Facilitate ongoing engaging and interactive intersell trainings Liaison with the brands to drive big bet moments through education
- Build partnerships throughout the store with Top Books and leadership to grow and develop business
- People Management - Leading and developing your team of Business Managers and Beauty Advisors:
- Fostering an inclusive team culture Coaching Business Managers and Advisors to key performance drivers and expected behaviors
Store Manager
2 Years 2 Months- Analyze sales reports and KPIs to determine the needs of the business; executes in store business and sales strategies.
- Establish and communicate clear expectations, holding 20+ store employees accountable for achieving all brand, performance, and behavior standards.
- Controls payroll and supply budget.
- Perform and oversees basic operational activities such as scheduling, target shrink audits, physical inventory, opening and closing duties, time sheet review and payroll accuracy documents, and merchandise flow processes.
- Oversees all financial activities in accordance with policy, including cash handling and reporting, price changes, and merchandise handling; trains and coaches associates to ensure all register transactions are completed accurately and in accordance with policy.
- Ensures visual presentation, organization, leading by example
- Develops a high-performance culture, motivating sales team to meet assigned sales and productivity goals.
- Train and develop store management team on business acumen to drive overall performance.
- Train and coach to ensure selling team is fluent in all aspects of product knowledge on line and in store
- Motivate and inspire store team, developing a shared vision while modeling core values.
- Promote inclusive, collaborative approach to problem solving
- Attract , recruit , hire and retain a high performing team.
- Focus on developing talent by conducting ongoing talent development discussions.
- Recommend changes of status of associates, including promotions, demotions, and terminations.
- Interpret Key Performance Indicator reports and delivers coaching as needed.
- Support ,implement and provide
- Follow-up for all training programs, seminars, etc.
- Assess and coach Store Team on performance and provides performance evaluations.
- In partnership with the DSM, resolves all human resources issues in a timely and effective manner.
- Drive safety associate and team engagement by recognizing and rewarding employees for outstanding performance.
- Ensures that Store Management team adheres to all employment practices and policies.
Business Manager Esthetician
4 Years 5 Months- Performing eyebrows shaping ensuring that every customer comes back for rebooking when needed , from eyebrows to every facial waxing.
- Making sure every customer is educated through
- Anastasia Beverly Hills protocols and explain how to maintain the perfect brow look by selling the brand products
- Build strong relationships with customers and retail management.
- Maximize effectiveness of the brands retailer promotions.
- Maintain the brands image and brand standards by adhering to company policies, dress code, and merchandising guidelines.
- Lead by example through personally demonstrating effective techniques for makeup application, selling skills, and superior product knowledge.
- Maintain consistent communication with store management, freelancers, and corporate.
- Analyze various sales reports to identify trends and opportunities and operate accordingly.
Cosmetics Business Manager Lancome
2 Years 1 Month- Achieve targeted sales plan and events sales plan
- Plan, prepare and execute successful events conducive
- Managed and develop staff on selling skills makeup and skin care applications
- I was in charge of scheduling, motivation and educate business strategy
- Rate the number 1 retail store sells in the Washington Dc Area / East Cost Execute, The higher increase 04 /2015 Trend Show in the Region, goal was $ 9,000, me as the Manager assign for Lancome counter at Nordstrom did $15,000 for Lancome
- Cosmetics a $ 6,000 increase, beating the record in the Washington D.C region
- East Cost.
- I was assigned to manage 10 cosmetic lines to manage supervise and train the counter managers and beauty advisors total of 35 employees.
Esthetician/Makeup Artist
4 Years 1 Month- Responsible for sales revenue to achieve year over year growth and exceed sales budget
- Represents authority in the industry and influences retailer associates through sales, education, and artistry
- When in-store, sells side by side with teams, educates on newness and core SKUs, and develops relationships with store leadership
- Sales Driven In-Store Activities
- Drive financial results in store to maintain year over year growth and meet or exceed sales plan
- Demonstrate solid understanding of sales, product knowledge, and retail market to create & execute territory strategies that drive growth of retail sales, newness, and core SKUs
- Accelerate consumer conversion through education, artistry & coaching of retailer employees, including retention checks after dedicated brand Daily Micro Training (DMT) and informal training
- Ensure retailer staff is well-versed in brand messaging, key franchises, and assortment differentiation
- Form an inclusive, supportive team culture in store, partnering proactively with L’Oreal luxe brands and other categories
- Lead in-store events aligned with product launches and initiatives to boost local market business and brand awareness
- Create a positive atmosphere, celebrate performance, encourage open communication, and uphold professionalism
- Demonstrate entrepreneurial spirit, business acumen, and credibility as a brand expert
- Customer Centric
- Enhance customer acquisition and retention through client management, visual merchandising, and collaborative relationships with store leadership, requesting brand surveys post-visit
- Provide insights on shopping behaviors, market trends, and competitor activities
- Monitor inventory levels, escalate needs appropriately, and utilize virtual tools like Glam Lab and Color IQ to personalize customer experience
- Analyze Luxe dashboards to understand sales achievement, growth, and trends
- Use Luxe Dashboards to monitor performance of newness and core SKUs after training
- Partner with N+1 for sales forecasting and door development planning
- Assess gondola productivity and brand rank in top doors, suggesting improvements
- Recruit, hire, and train freelancers to meet sales goals, evaluating performance regularly
Education
Associate's degree - Business Administration
Skills
Beauty leader experience
Retail management
Attention to detail
Microsoft Outlook
Team management
Staff scheduling
Sales analysis
Communication skills
Sales coaching
Presentation skills
Branding
Staff training
Account management
Customer service
Leadership
Management
Achieving sales targets
Relationship management
Customer communication
Recruiting
Social media content
Organizational skills
Sales strategy
Retail sales
Active listening
Mentoring
Coaching
Building relationships
Project management software
Sales data analysis
Vendor management
Event coordination
Field sales
Client relationship development
Event planning
Vendor relationship building
Sales management
Certification
- Makeup Artistry Educator Certification
- Esthetician License
- Cosmetology License
- Driver's License
Timeline
Luxury Beauty Account Executive – Self-Assist (Hyb
L’Oréal
05.2026 - CurrentRead More
Beauty Client Development Manager
Saks Fifth Avenue
05.2023 - 05.2026Read More
Store Manager
Sephora
03.2021 - 05.2023Read More
Business Manager Esthetician
Nordstrom Anastasia Beverly Hills
10.2015 - 03.2020Read More
Cosmetics Business Manager Lancome
Nordstrom
04.2011 - 05.2013Read More
Esthetician/Makeup Artist
Red Door Spa
03.2009 - 04.2013Read More
Montgomery College
Associate's degree from Business Administration
Read More