MARICELA ALVARADO
Austin,TX
Summary
Dedicated healthcare professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizations vision.
Skilled Bilingual healthcare professional with diverse background. Community minded with a motivated energetic style providing utilization of resources while developing relationships in the community and maximizing customer service.
Excellent knowledge of the admissions processes, billing processes and standards of process of care.
Dedicated to the highest ethics and integrity while maintaining resident rights.
Overview
10
10
years of professional experience
Work History
Marketing Director
Creative Solutions In Healthcare
2024.01 - Current
- Developed comprehensive marketing plans in alignment with census goals and organization values.
- Directed educational talks with local libraries, clinics and community resources to maximize exposure for referrals.
- Created content and promotional materials to increase referral sources with professional and/or health-rated groups within the community.
- Collaborated with cross-functional staff to develop proper customer service, phone etiquette, mindful tours.
- Facilitated regular communication between case manager and internal teams to ensure seamless admission process.
- Built relationships with community to establish long-term business growth.
- Conducted damage control with the hospitals, community to retain existing relationship and grow referral volume.
- Developed and presented marketing plans and reports to Divisional VP of Operations, Regional Marketing Dir and facility Administrator.
- Elevated skilled census growth within 30 days for both facilities.
- Analyzed sales and marketing data for improved strategies.
- Excelled in overall census growth within 90 days.
- Developed comprehensive sales plans for business growth, resulting in significant overall census growth.
- Conversant with Point Click Care, Availity, Ability, TMHP and prior authorization processes.
- Assesses and evaluates patients placements needs for long term care or skilled nursing rehab. Coordinate admission with discharge planners.
Community Liaison
Generations of Hospice Austin
2023.08 - 2024.01
- Responsible for developing strategic partnerships with local healthcare communities
- Ability to plan and coordinate marketing activities, develop and follow marketing schedules and perform the tasks required to meet marketing strategy
- Coordinate networking and marketing our hospice programs, along with providing information on services to both current and potential referrals sources.
- Facilitated open lines of communication between the organization and the community, fostering strong relationships.
- Provided detailed reports regarding ongoing engagement activities on a weekly basis.
- Increased awareness of Hospice benefits by creating and distributing informative materials and conducting educational talks.
Marketing Director
Wesleyan Skilled Nursing and Rehab
2020.03 - 2023.08
- Liaison for all outside community referrals, tours and inquiry calls
- Responsible for leading all aspects of the admissions process including completion and organizing new residents files with all applicable information
- Maintaining a high consistent flow of admissions
- Boosted organization awareness and generated leads while managing internal and external marketing positions.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Built strong relationships with Hospitals case managers,
- Have the skills re-established a damaged hospital relationship and maintain it.
- Developed and presented marketing plans and reports to CEO and the board.
Community Relations Coordinator
Park Valley Inn
2018.07 - 2020.03
- Responsible for internal admission process such as accessing the referrals from hospital portals, sending for clinical and financial verification.
- Contacting the families to establish a line of communication.
- Responsible for adding patients to our data and creating a chart, uploading all relevant patient paperwork.
- Conversant with prior authorization request, fax and email.
- Maintained "tour" room readiness at all times, tour folders, available for tours.
- Conducted weekly follow-up calls for all discharged patients.
- Responsible for completing admission agreements in a timely manner.
- Responsible for gathering all identification forms and legal documents and upload to patients chart.
- Created welcome baskets and guests folder for all admissions.
- Communicated with staff about new admissions, tours, etc.
- Established a good communication rapport with Director of Nursing, Administrator and External Marketer.
Marketing Director
HRC MANORCARE/ARROWHEAD HEALTHCARE
2017.12 - 2018.07
- Responsible for overseeing two facilities and assisting with placement based on medical needs
- Maintained bed availability information up to date
- Facilitated tours, admissions and completed admission agreement paperwork
- Developed multiple single case agreements with insurance companies.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Admissions Coordinator
REGENCY INTEGRATED HEALTHCARE
2014.07 - 2017.12
- -Develop census and quality mix by providing prospective residents and responsible parties with appropriate information to assist in decisions.
- Complete and implement the facility 30/60/90 day sales plan including: marketing to referral sources, special events and Educational community events.
- Identify referral residents based on clinical records, behaviors, individual need and facility capability/standards.
- Conversant with medicare, medicaid, managed care, and private insurance.
- Weekly community visits to build relationships referral sources and staff- Coordinate tours, maintain admission and discharge documentation appropriately, and assist billing process according to company standards
- Maintained detailed referral log, meetings and phone calls.
- Facilitated effective communication within hospitals and internal faculty.
- Analyzed census comparison data regularly to identify opportunities for improvement,
Education
Associate of Arts -
Austin Community College
Austin, TX2005
High School Diploma -
John H. Reagan High School
Austin, TX2002
Skills
- English/Spanish
- Critical Thinking
- Strategic/Resourceful
- Adaptable
- Customer Service Oriented
- Relationship building
- Communication
- Networking
- Strategic Planning
- Digital Marketing
- Sales expertise
- Emotionally Intelligent
- Market understanding
- CRM Management
- Key decision making
- Business Planning
- Decision-Making
- Marketing Strategy Development
Programproficiencies
- Microsoft Word
- Microsoft Excel
- Microsoft Outlook
- Vision
- TMHP
- MyAbility
- Palmetto
- Point Click Care
Professional Highlights
- Awarded the first in facility history recognition for maintaining a full capacity census/ Qmix to the largest skilled nursing facility in Travis County (census 206)
- Excelled and consistently maintained above budget census.
- Averaged overall census growth within 90 days.
- Excelled in building skilled mix within 1st quarter.
Languages
Spanish
Full Professional
Timeline
Marketing Director
Creative Solutions In Healthcare
2024.01 - Current
Community Liaison
Generations of Hospice Austin
2023.08 - 2024.01
Marketing Director
Wesleyan Skilled Nursing and Rehab
2020.03 - 2023.08
Community Relations Coordinator
Park Valley Inn
2018.07 - 2020.03
Marketing Director
HRC MANORCARE/ARROWHEAD HEALTHCARE
2017.12 - 2018.07
Admissions Coordinator
REGENCY INTEGRATED HEALTHCARE
2014.07 - 2017.12
Associate of Arts -
Austin Community College
High School Diploma -
John H. Reagan High School
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