Maricelys Reyes
Www.linkedin.com/in/maricelysp
Summary
Results-driven Expert in Housing Market Analysis with a forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
15
15
years of professional experience
Work History
Business Owner
Capital Invest and Development, LLC
06.2021 - Current
- Assist in coordinating property inspections and managing rental homes
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with vendors to decrease expenses and increase profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Renewals Region Lead
FirstKey Homes Corporate
10.2019 - 11.2023
- In-depth knowledge of housing market to better explain trends for the purpose of rental increases involving a portfolio that consists of more than 40,000 homes across 20+ markets
- Host Bi-Monthly Meetings in collaboration with several markets to obtain action plan for the East Region portfolio
- Process renewals and all relevant data into Yardi; record any concession as they pertain to rent adjustments, credits, and concessions
- Tally renewal counts to ensure optimum results are being met using Power BI
- Grow revenue and analyze data within Power BI for rental increase discussions
- Identify priority items in Zendesk regarding maintenance issues and escalate to the appropriate market
- Ensure consistent up-to-date product knowledge is available and that training is taking place at all levels within the Region
- Drive consistent execution across all districts by establishing clear direction and aligning the teams
- Embody a pragmatic and strategic approach to the business that is reflected in direct reports by coaching team, leading by example and holding self and others accountable daily
- Conduct ongoing training for markets in the East region and agents in off-shore call center.
- Enhanced customer satisfaction rates by addressing issues promptly and implementing service improvements based on feedback.
Assistant Property Manager
Dominium Inc – Lancaster Ridge Apartments, Canterbury Ridge Apartments
10.2016 - 04.2018
- Responsible for monthly resident retention reporting, advertising reports and devised marketing strategies by utilizing Power BI and Yield star
- Manage front office operations, on-time completion of Purchase Orders in Yardi and supervise Maintenance Team/Contractors for vacant units until ready
- Maintained resident records up to date by obtaining HAP documentation to stay in compliance with the local Housing Authorities
- Collect rents, secure bank deposits/lease security deposits and manage accurate application files
- Coordinate the apartment make-ready process, managed maintenance team, and kept track of items needed for make ready process; processed Purchase Orders on Yardi to keep the make-ready process at goal
- Leased apartments to prospective residents and managed the sales process from start to finish.
- Followed up on delinquent tenants and coordinated collection procedures.
- Coordinated move-ins and move-outs, ensuring smooth transitions for both tenants and the property management team.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
- Increased tenant satisfaction by promptly addressing maintenance requests and resolving issues efficiently.
- Coordinated move-ins and move-outs, ensuring smooth transitions for both tenants and property management team.
Occupancy Specialist
City of Methuen Housing Authority
03.2015 - 08.2016
- Administer federal and state vouchers
- Schedule & conduct briefings on program rules for applicants & landlords
- Verify & monitor eligibility for new applicants and current voucher holders
- Compute rents based on income/family size and maintain payment records
- Train staff on recertification/program regulations and review files for future audit purposes.
- Contributed to staff development by participating in hiring processes, training initiatives, and performance evaluations for fellow team members.
- Maintained high occupancy rates by effectively marketing available properties to eligible applicants.
Assistant Property Manager
Briarcliff Management
10.2013 - 03.2015
- Adhere to Fair Housing laws when leasing apartments and communicating with tenants
- Inspect model and vacant units regularly to ensure quality appearance
- Update availability report, process applications for approvals
- Ensure that all invoices received are approved, entered, and paid within a timely manner.
Regional Leasing Consultant, Administrative Assistant
The Hamilton Company
05.2010 - 10.2013
- Thorough knowledge of lease terms, market conditions, rental rates and all amenities of property
- Knowledgeable of required telephone and sales techniques
- Develop and maintain on-going resident retention program under direction of Property Manager
- Responsible for proper maintenance of all resident and property files, assist with Ledger corrections for various properties.
Assistant Program Coordinator
Office of School Partnerships – Umass Lowell
05.2009 - 05.2011
- Assist in development of new program, including underwriting program funds and allocation
- Supervise, Provide Support and Training to large staff and new associates in office orientation on office policies and procedures
- Create Educational College Projects for students
- Participate in Programming activities, coordinate staff meetings and trainings that positively impact the Program.
Education
Bachelor of Science - Criminal Justice
University of Massachusetts, Lowell
LowellSkills
- Proficient in: Appfolio, Power BI, Yardi, Zendesk, Yield Star, Onesite, Rent Café, Encompass
- Spanish fluent
- Negotiation
- Employee Training
- Team Collaboration and Leadership
- Operations Management
- Trends Analysis
- Coaching and Mentoring
- Process Improvement
- Vendor Relationship Management
Timeline
Business Owner
Capital Invest and Development, LLC
06.2021 - Current
Renewals Region Lead
FirstKey Homes Corporate
10.2019 - 11.2023
Assistant Property Manager
Dominium Inc – Lancaster Ridge Apartments, Canterbury Ridge Apartments
10.2016 - 04.2018
Occupancy Specialist
City of Methuen Housing Authority
03.2015 - 08.2016
Assistant Property Manager
Briarcliff Management
10.2013 - 03.2015
Regional Leasing Consultant, Administrative Assistant
The Hamilton Company
05.2010 - 10.2013
Assistant Program Coordinator
Office of School Partnerships – Umass Lowell
05.2009 - 05.2011
Bachelor of Science - Criminal Justice
University of Massachusetts, Lowell
Similar Profiles
Ouarradi samirOuarradi samir
Directeur général at ZINE CAPITAL INVESTDirecteur général at ZINE CAPITAL INVEST
Amine NADINIAmine NADINI
Quality Control Engineer at ZEN CAPITAL INVESTQuality Control Engineer at ZEN CAPITAL INVEST
Shazia SayeedShazia Sayeed
OPERATIONS MANAGER at DRG-Invest - Capital Property GroupOPERATIONS MANAGER at DRG-Invest - Capital Property Group