Maricruz Alfaro

• Coach sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Achieve regional sales goals of $6M+ by resolving problems, training territory representatives and completing action plans.
• Collaborate with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Understand and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
• Exceed targets by building, directing and motivating high-performing sales team.

• Fulfilled sales life cycles, from cold call to close; including scheduling, facilitating online product demonstrations, and closing deals.
• Forecasted monthly and annual sales for assigned accounts. Grew existing account base through new customer acquisitions and selling existing accounts.
• Managed internal/external conflict and provided resolution for accounts and organization.
• Created and maintained daily quote and order activity generation.
• Acted as a liaison, coordinated with other departments, and communicated with supply chain leads to track sales targets and shipments needs.
• Generated, tracked and monitored customer data and metrics to support the virtual sales model.
• Developed and maintained current product knowledge; maintained knowledge of the market, new products or services, regulations, technical information, competition, warranties, product reliability, and other general information of interest to the customer.

• Managed the business development and growth of aftermarket service part strategies for global distributors, OEMs, and dealers through long-range plan implementation, maturity model market research, and strategic plan design.
• Reported market trends, forecast results, P&L (revenue & margin), and annual operating plan status on a monthly basis to senior management.
• Developed pricing strategies and promotional programs to increase revenue and margin on global service parts.
• Supported inside and outside sales teams by conducting specialized conferences and presentations, developing training programs, new account development strategy, sales process flow improvements, and providing various corporate resources.
• Collaborated cross-functionally across various verticals including legal, logistics, engineering, new product management, engine & product divisions, and accounting.

• Partnered with outside sales to support distributors and OEMs in Latin American and US market.
• Provided timely and accurate order acknowledgements, excel reports, and updates regarding manufacturing status of engine orders.
• Problem solved discrepancies in model number, specification details, part number, illustrated parts list, or order process.
• Worked cross-functionally with logistics, legal, and worldwide warehouses to ensure smooth manufacturing and export processes.

Regions:

• Worked with the engineering team to ensure extreme attention to detail in the review of blueprints for global customers.
• Managed the inside sales process from order entry, production scheduling confirmations, logistics - export, and invoicing.
• Reviewed monthly orders with the sales team to ensure timely production and delivery of products.
• Followed legal and compliant practices within the export process by filing AES, generating commercial invoices with proper HTS classification, NAFTA, SLI, BOL, and packing lists.
• Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
• Provided primary customer support to internal and external customers.
• Cultivated customer loyalty, promoted repeat business and improved sales.
• Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.