Maricruz Garza
Cypress,TX
Summary
Business development professional with track record of driving growth and expanding market presence. Known for strategic planning and ability to identify and leverage opportunities for company benefit. Collaborative team player who adapts to changing needs, ensuring seamless operations and impactful results. Proficient in relationship management and strategic thinking.
Overview
25
25
years of professional experience
Work History
Regional Business Development Manager
Carl Zeiss Vision
03.2016 - Current
- Recruited, mentored, trained, and offered ongoing sales support and feedback to Business Development Representatives team (7 total) across Texas and Louisiana.
- Achieved consistent results surpassing annual sales quotas year over year.
- Expanded regional market presence by identifying and pursuing new business opportunities.
- Utilized key partnerships for increased revenue generation with strategic alliances. (TEC, TSO, Today's Vision, PECAA, IDOC, Vision Trends, IOP)
- Monitored competitive activity and market conditions to provide feedback to management.
- Increased customer retention by providing exceptional account management and support services.
- Collaborated with internal departments such as finance, operations, and marketing to ensure smooth execution of business development plans.
- Successfully turned around underperforming territories by reevaluating and adjusting sales approaches, leading to increased market share and profitability.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Represented company and promoted products at conferences and industry events.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Sales Director — SW Region
VSP Labs
02.2010 - 02.2016
- Led a team of nine Sales Consultants (8 field, 1 inside sales) covering 14 states with an average $27.5 million dollar budget annually
- Coordinated the regional sales strategy, key account planning, and collaboration with industry partners including VSP Unity Brand
- Effectively communicated, supervised, and implemented VSP sales & marketing directions and strategies
- Met and exceeded with double digit growth regional annual forecast for 5 consecutive years
- Coached, developed, and provided sales training support and feedback for Sales Consultants
- Recruited, selected and hired the most qualified candidates for the Sales Consultant positions
- Utilized corporate tools and applications (Salesforce) to document, plan, monitor, and meet sales objectives (Cognos) within my region
- Instrumental in developing/maintaining preferred partnerships with Doctor Alliance/Buying Groups (Vision Trends, Today's Vision, PECAA — Kymerly OPN, Vision Source) to gain market share
Business Consultant
VSP Labs
02.2008 - 01.2010
- Responsible for growing Houston and South Texas markets through multiple Sales strategies while developing VSP customer loyalty through strengthened customer relationships
- Double-digit growth within multi-million dollar territory for the two consecutive years
- Develop strategic business plans specific to the needs of individual key accounts in order to maintain or gain new business
- Implement staff training to accelerate revenue growth, increase sales efficiency, and enhance account loyalty
- Document sales activity (GOLDMINE) and monitor accounts sales/ trends utilizing Cognos within defined territory daily
- Establish and grow VSP brand daily with large key accounts and large buying groups within existing territories through professional customer centric relationships
Lens Product Specialist
HOYA Laboratories (Benedict Optical)
04.2000 - 01.2008
- Primary focus on saturating responsible market area through multiple Sales strategies, while developing customer loyalty through strengthened customer relationships
- Collaborated with multi-million dollar territory consisting of existent accounts & continuous work on prospects providing product knowledge and services available for enhancement of the practice/optical
- Implemented staff training to accelerate revenue growth, increase sales efficiency, and enhance account loyalty
- Established professional company representation, while serving as a liaison between corporate management and field customer base in order to ensure ultimate customer satisfaction along with maintaining the integrity of company vision and direction
Territory Sales Manager
HOYA Laboratories (Benedict Optical)
04.2000 - 01.2008
- Primary focus on saturating responsible market area through multiple Sales strategies, while developing customer loyalty through strengthened customer relationships
- Collaborated with multi-million dollar territory consisting of existent accounts & continuous work on prospects providing product knowledge and services available for enhancement of the practice/optical
- Implemented staff training to accelerate revenue growth, increase sales efficiency, and enhance account loyalty
- Established professional company representation, while serving as a liaison between corporate management and field customer base in order to ensure ultimate customer satisfaction along with maintaining the integrity of company vision and direction
Education
Graduate Certificate - Travel And Tourism
International Aviation And Travel Academy
Arlington, TX06-1991
Skills
- Territory management
- Key account management
- Industry networking
- Team leadership
- Team collaboration
- Relationship building and management
- Goals and performance
- CRM platforms (presently Salesforce)
- Strategic partnerships (TEC, Vision Trends, PECAA, Today's Vision, TSO, PECAA, IDOC)
- Sales leadership
- Customer acquisition
- Business intelligence and analysis
- Sales tracking
- Pipeline management
- Mentoring and coaching
Accomplishments
- 2024 CZV Regional Business Development Manager of the Year / Circle of Excellence - Achieved 100% to quota ($26m in revenue)
- 2018 CZV Regional Business Development Manager of the Year / Circle of Excellence - Achieved 100% to quota ($26m in revenue)
- 2017 CZV Regional Business Development Manager of the Year / Circle of Excellence - Achieved 102.7% to quota ($26m in revenue)
References
Excellent Professional References available upon request
Languages
English
Spanish
Timeline
Regional Business Development Manager
Carl Zeiss Vision
03.2016 - Current
Sales Director — SW Region
VSP Labs
02.2010 - 02.2016
Business Consultant
VSP Labs
02.2008 - 01.2010
Lens Product Specialist
HOYA Laboratories (Benedict Optical)
04.2000 - 01.2008
Territory Sales Manager
HOYA Laboratories (Benedict Optical)
04.2000 - 01.2008
Graduate Certificate - Travel And Tourism
International Aviation And Travel Academy
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