Marie Dumesnil
Phoenix,AZ
Summary
Proven track record of digital marketing and e-commerce strategy leadership in high-performing, cross-functional teams in large organizations and high-growth startups. Specialization in omni-channel marketing, e-commerce and digital marketing channels, with a focus on delivering superior customer experiences. Strategic thinker with propensity for learning complex systems and building relevant martech stacks, while creating collaborative and transparent environments and improving processes. B2C and B2B experience in multiple industries, including Hospitality, Travel, Restaurant, Retail, Education and Clean Tech/Green Tech.
Overview
19
19
years of professional experience
Work History
Senior Director Digital Marketing
SOURCE Global
03.2023 - 11.2023
- Spearheaded global digital and e-commerce strategy, overseeing teams, vendors, and budgets in Performance Marketing, Website Development, CRM, Social Media, and Analytics.
- Developed scalable lead generation programs across the portfolio, focusing on the acquisition, engagement, and acceleration of high-quality prospect leads across regions.
- Collaborated with cross-functional teams and external agencies to create and optimize integrated digital marketing campaigns across performance marketing, SEO, email, social and other channels, resulting in maximum conversion and ROI.
- Lead the SOURCE website redesign, integrating commercial, residential, and CPG activities within the brand framework.
Vice President Digital Marketing
Qwick
05.2022 - 10.2022
- Managed acquisition and retention strategy, teams, vendors, and budgets for Performance Marketing, Job Boards, Email/SMS Marketing, and Analytics.
- Established a framework for regular reporting and monitoring of growth metrics, assessed martech stack, and steered technical marketing systems to implement experimentation, optimization, and attribution.
- Drove and completed the Qwick website redesign as part of a comprehensive rebranding project.
- Participated in Series B funding efforts through investor presentations and due diligence process.
Senior Manager Digital Marketing
Sprouts Farmers Market Inc.
01.2020 - 05.2022
- Formulated strategies and led teams responsible for owned media channels and lifecycle marketing across Email, SMS, Push, and Social Media, achieving a 50% YoY increase in active email and SMS subscribers.
- Collaborated organization-wide to implement customer engagement systems and tools, including the adoption of Braze as a new ESP/Customer Engagement Platform, Sprinklr for Social Media Management, and Asana as a Project Management tool.
- Optimized channel strategies, enhanced personalization, and targeted segmentation to maximize Customer Lifetime Value and campaign performance.
Manager Digital Marketing
CEA Study Abroad
08.2018 - 01.2020
- Led consumer-facing website development strategy, collaborating with internal and external stakeholders to improve the student and university partner experience, increase lead generation, revenue, and conversion rates.
- Managed acquisition and conversion strategies, including SEM, SEO, and content marketing, achieving record Spring 2019 enrollment of 2,000 students.
- Developed and executed strategic plans tied to KPIs.
Manager Digital Marketing
P.F. Chang's China Bistro, Inc.
01.2017 - 07.2018
- Drove digital activation, technological experience strategy, and guest acquisition and engagement, resulting in a 140%+ increase in eCommerce and loyalty sales.
- Managed a $3+ million digital media budget and digital agency relationships, implementing strategies across Search, Display, and Social.
- Oversaw the P.F. Chang's website redesign project, including social log-in implementation, mobile experience enhancement, CMS migration, and location data management.
Director Digital Marketing
Aramark
10.2009 - 09.2015
- Directed online media and acquisition strategy for Aramark Destinations, achieving an 8:1 ROI on SEM campaigns and implementing the first SEO strategy at Aramark.
- Led consumer-facing website development strategy and collaborated with stakeholders on multiple website redesigns to improve user experience, increase web revenue, and boost conversion rates.
- Played a pivotal role in implementing the social media strategy and managing Paid Social Advertising, driving an 80% increase in Facebook fan growth over two years.
Manager Digital Marketing
Hilton Hotels Corporation
03.2005 - 07.2009
- Acted as an internal online consultant for the Hilton Brands in the translation of offline marketing into the online environment. Acted as an advocate for the brands with internal online resources.
- Assisted in development, QA, implementation and marketing of new site functionality and user interface enhancements for brand websites.
- Participated in the department planning process and played a key role in the RFP process and selection of the first Search Engine Marketing agency of record for Hilton.
Education
MBA -
Université De Caen
Caen, FranceBachelor of Science - Business Administration
ISEG Paris
Paris, FranceSkills
- Digital Marketing Strategy
- E-commerce
- Team Leadership
- Performance Marketing
- Lead Generation
- Website Development
- UX/UI
- Content Management
- CRM/Lifecycle/Retention
- Email/SMS Marketing
- Social Media
- Analytics
- SEO/SEM
- Budget Management
- Project Management
- Martech Stack Optimization
- Branding and Rebranding
- Diversity & Inclusion
Languages
French
Native or Bilingual
Accolades
- Hotel Sales & Marketing Association International Platinum Adrian Award for the redesign of Aramark websites
- Web Marketing Association award for the redesign of Aramark websites
- Speaker and moderator at Search Engine Strategies and iMedia conferences
Timeline
Senior Director Digital Marketing
SOURCE Global
03.2023 - 11.2023
Vice President Digital Marketing
Qwick
05.2022 - 10.2022
Senior Manager Digital Marketing
Sprouts Farmers Market Inc.
01.2020 - 05.2022
Manager Digital Marketing
CEA Study Abroad
08.2018 - 01.2020
Manager Digital Marketing
P.F. Chang's China Bistro, Inc.
01.2017 - 07.2018
Director Digital Marketing
Aramark
10.2009 - 09.2015
Manager Digital Marketing
Hilton Hotels Corporation
03.2005 - 07.2009
MBA -
Université De Caen
Bachelor of Science - Business Administration
ISEG Paris
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