MARIE E PENNEY
Garden City,NY
Summary
Results-driven Senior Marketing Analyst with extensive experience at LGS Marketing Services, specializing in data visualization and predictive analytics. Demonstrated proficiency in Google Analytics and advanced Excel, leading to substantial ROI improvements across media channels. Known for exceptional visual communication skills and the ability to convert complex data into actionable insights. Committed to leveraging analytical expertise to drive strategic marketing initiatives.
Overview
13
13
years of professional experience
Work History
Senior Marketing Analyst
LGS Marketing Services
01.2016 - Current
- Company Overview: Remote
- Provide childcare to three children between the ages of 2 years to 6 years
- Create and facilitated learning opportunities and age-appropriate activities for each child
- Maintain a safe, and organized environment within the household
- Travel with family to care for the children
- Remote
Marketing Analyst Coordinator
LGS Marketing Services
Mineola, USA
01.2014 - 12.2021
- Company Overview: Mineola, NY
- Cut, arranged, and produced flower bouquets
- Planned, organized, and decorated catering events and parties
- Mineola, NY
Marketing Analyst
LGS Marketing Services
Garden City South, USA
08.2011 - 01.2014
- Company Overview: Garden City South, NY
- Generate/update monthly and weekly analytic reports focusing on media channel performance, user experience, and interactions on the abilify.com website (consumer focused pages)
- Leverage FICO database feed to develop lead tracking reporting on a weekly and monthly basis used to review campaign pacing and develop quarterly projections
- Utilize NetInsight, an online reporting tool to generate brand-specific data
- Troubleshoot for data accuracy
- Garden City South, NY
Education
Bachelor of Science - Marketing
SUNY Oswego
Oswego, NY05-1991
Skills
- Data Visualization Expertise
- Tableau Online
- Microsoft Office Suite
- Word
- Advanced Excel Skills
- Visual Communication Skills
- Adobe
- Google Analytics
- GA4
- Looker Studio
- Net Insights
- Data analysis expertise
- Email marketing metrics
- Presentation and reporting skills
- Predictive analytics
- ROI and KPI measurement
Hobbies and Interests
Proficient in Microsoft Office Suite Word, Excel, PowerPoint, Women in Business, National Charity League, Ronald McDonald House, Belmont 'Anna’s House' tutor, Avon Walk-A-Thon volunteer, Photography, Spin/Cycle, Pilates, Running, NY Islanders
Softwaretoolsskills
- Tableau/Tableau Online
- Microsoft Office Suite Word, Excel, PowerPoint
- Adobe
- Google Analytics/GA4/Looker Studio
- Net Insights
Accomplishments
- Facilitated and directed monthly analyst meetings to enhance knowledge sharing
- Only team member performing end-to-end analytics, encompassing data pulls, insights formulation, and presentations delivered to the brand team
Affiliations
- Cake Decorator/Instructor
- Avid tennis player with 7 years as team captain
- Hot Yoga and Pilates
- Interval Training Leader
Timeline
Senior Marketing Analyst
LGS Marketing Services
01.2016 - Current
Marketing Analyst Coordinator
LGS Marketing Services
01.2014 - 12.2021
Marketing Analyst
LGS Marketing Services
08.2011 - 01.2014
Bachelor of Science - Marketing
SUNY Oswego
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