Marie Lahti

• Developed and implemented effective marketing strategies
• Managed event logistics such as venue selection, equipment rental, and catering, ensuring seamless execution of events
• Expertly managed event budgets, tracked expenses and revenues, and created financial reports, resulting in 15% profit in cost savings.
• Fulfilled contractual obligations for rehearsal and day of event coordination
• Managed administrative logistics of events planning, event booking, and event promotions
• Searched and negotiated suitable venues per setup requirements and budget constraints
• Negotiated contracts with venues, vendors and suppliers to obtain best rates and services
• Trained and supervised event staff to complete tasks on time
• Monitored and controlled event expenditures to meet budgets
• Coordinated travel and accommodations for event attendees

• Organized and edited training manuals, multimedia visual aids, and other educational materials.
• Conducted orientation sessions and organized on-the-job training for new hires.
• Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
• Communicated all learning and performance objectives, schedules, and training assessments to upper management.
• Trained new hires to perform cross-training exercises with experienced workers.
• Delivered new employee onboarding and training sessions via Latitude/LiveVox.
• De-escalated customer complaints and concerns, resulting in 25% reduction in complaints and 15% increase in customer satisfaction
• Managed and maintained employee records, ensuring compliance with regulatory requirements, resulting in 100% compliance rate.

• Coached and developed staff, and managed team relations to maintain positive and productive work environment
• Maintained compliance with health and safety regulations and standards
• Boosted sales and revenue through effective marketing strategies, such as coordinating fundraising events and partnering with UT Athletics for Pizza Hut promotions
• Reduced food and labor costs metrics through proper food handling, equipment maintenance, and staffing optimization, resulting in 25% increase in profitability.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning
• Collaborated with cross-functional teams to develop innovative solutions

Gained knowledge and skills in event management, leadership and ethics in sports, marketing and communications, and financial management in sports. Demonstrated understanding of crisis management, fundraising, and ticket sales. Micro & Macro Revenue Generation, Partnerships, Fundraising, Naming rights, Venues, and non-traditional sources. Differentiate between different types of sponsorships in sports and gain insight into the sponsorship sales process. Comprehensive understanding of sponsorship activation processes, fundraising methods in sport, comparing and contrasting them with sponsorship approaches.

• Professional development completed in Sports Management

Coursework in event planning, marketing, finance, and hospitality management.

Studied case studies of successful events to identify best practices and strategies for event planning.

Completed a comprehensive program in addiction Counseling, including courses on substance abuse assessment, Treatment planning, and Relapse prevention. LCDC program provides a comprehensive understanding of the psychological aspects of addiction and equips students with the knowledge and skills to provide effective treatment to those struggling with substance abuse.