Marie-Stephanie Roussat

• Manage a wide array of digital communication tactics through the production process (website updates, e-mail campaigns, digital banners)
• Own the digital production process, enforcing best practices and agency workflow for internal and client reviews from the dev files handoff to the deployment phase
• Partner with integrated functions of the agency including account, creative, tech, editorial and external vendors to bring projects to life
• Lead development team to execute builds on time and at the creative bar set by the designers
• Support the team in the development of creative briefs, ensuring that the SOW accurately captures all necessary components and team members of the process and the timelines
• Be the point of contact between internal creative teams and dev teams and flag delivery needs and issues
• Manage QA cycles and implement feedback
• Main brands include: Lundbeck, Biogen, Gilead
  

• Developed, prioritized, and promoted design & content for the new Sorcerer's Arena/Disney game website launch (Q1 2020)

• Created and maintained project schedules and deadlines (editorial content/email/web architecture), tracked deliverables, and established priorities between the design agency, the marketing and the game development team

• Drove the execution of website projects across multiple internal and external teams across studios

• Evaluated and established processes per project to ensure project success

• Managed retail online Parrot store with annualized gross sales of $4.5 million (US)
  
• Oversaw products offered and merchandising to ensure sales were rightly forecasted and maximized, fraud was monitored and delivered orders were accurate

• Designed and streamlined processes for the French Canadian and North American Customer Support teams

• Implemented consumer solutions to optimize the e-shop customer experience and conversion (reviews and curations, installments)
• Optimized revenue performance for 3rd party marketplaces such as Amazon and eBay
  
• Approved, implemented and measured marketing campaigns for the US and CA markets
  
• Oversaw CRM touch points including email marketing, newsletters, retention strategies, and new customer acquisition initiatives in collaboration with the French HQ
  

• Managed team of 20+ International linguistic QA editors
  
• Coordinated, managed, merchandised, and aggregated all localized content on the French, German, Spanish, Italian, Brazilian and Dutch Portals
• Participated to the study and launch of new market opportunities 
• Served as first-level contact for internal/external partners and customers for the international portals
  
• Developed and maintained a detailed site plan, game release/newsletter and promotion schedule 
  
• Researched and scouted the French game market for new, up-coming trends and led marketing initiatives
  
• Coordinated localized site’s needs and improvements across multiple groups company-wide
  
• Streamlined linguistic QA processes and maintained style and terminology guidelines across international teams 

• Partnered with French Site Game Operations Coordinator to make recommendations for site improvements
  
• Edited existing localized game content and filed bug reports
  
• Handled multiple projects at once while respecting short release cycles and tight deadlines
  
• Maintained knowledge of French style and terminology guidelines in collaboration with the team of translators

• Sold insurance services to brokers such as Credit Related Insurance, Individual Ordinary Life, GroupLife and Accident & Health
  
• Developed the five largest brokers in France (Gras Savoye, April, Marsh, AON, Verspieren) by securing partnerships and contracts
  
• Generated high-level relationships with key accounts including the creation of marketing collateral 
  

• Prospected and developed the sales network including wholesalers, central buying offices for franchise shops, stores, fashion designers, beauticians and hairdressers.

• Negotiated with buyers, organized trade fairs and managed the sales promotion activities in stores.

• Trained the retailers sales teams and to aligned strategy, goals and educational programs