Marie Willard

• Developing model to predict probability of Vehicle Services Agreement (VSA) product sales and isolate incremental impact of incentives.
• Lead descriptive analytics that inform decision makers in VPP and Fraud. Results generated $14 million in business value to-date.
• Lead team of 18 to deliver data driven insight to stakeholders in Commercial, Fraud Ops and Voluntary Protection Products.
• Lead best in class data storytelling training at TFS
• Leading effort to migrate Bank data from legacy SAS environment to Snowflake; exceeding timeline and quality expectations.
• Delivered Tableau-based Reporting Experience that provides integrated, consistent view of performance for executives across TFS. Experience has over 100 users and thousands of monthly views.
• Led team of 50 to deliver reporting and data engineering capabilities through platforms like Netezza, Snowflake and Tableau
• Led effort to successfully upgrade legacy Netezza platform
• Completed 1/3 of $15 million data migration from Netezza to Snowflake that will drive data quality, consistency and speed to market.

Spearhead analytically driven initiatives to optimize performance:

• Model based voice of customer performance drivers that directly influenced Bank Leadership
• NLP model to identify friction points and compliance risk in member complaints. Capability generated $5.5M in business value.
• Innovative complaint capacity management reporting suite to optimize operational process

Implement governed, high quality self service data business intelligence:

• Omni-channel acquisition analytics to meet heightened regulatory and stakeholder standards
• Self-service geospatial analytics to drive deployment strategy for 150 ATMS
• First generation 'Bank Member Cube', recognized by USAA executive leadership

Deliver roadmap to scale interactive visualization built on best practice data architecture:

• Developed best in class complaint capture and reporting that aligns to OCC heightened standards
• Significantly improved reporting quality and speed to market across several Bank initiatives
• Provide thought leadership on compliant data delivery to sister analytics teams
• Influence data architecture to optimize business intelligence and improve data quality standards
• Led agile teams of 20 business and IT analysts to democratize BCBS 239 compliant data for Bank products, member (customer) demographics and complaints

• Developed mobile app analytics center of excellence; influenced executives to improve engagement with popular 'account center' view by 10%
• Evangelized data products like omni-channel view of customer interactions to drive advanced insight
• Deployed data driven strategy to reduce friction throughout digital acquisition sales experience, optimize performance and improve results by 30% over quarter
• Recognized thought leader in omni-channel analytics; speaker at Adobe Analytics Summit
• Spearheaded Clarabridge/NLP based studies of voice of customer feedback on digital platforms. Leveraged insight to optimize checking/money market account experience
• Significant experience with compliant digital data delivery best practices; led agile tagging process optimization initiative
• Led team of 10 digital optimization analysts with dotted line oversight of 20 tagging support analysts

• Re-negotiated vendor contracts by 15%
• Captured 25% increase in calls and 10% revenue boost through successful implementation of multi-channel marketing plan

• Led next best product modeling strategy to improve efficiency of $2.8M marketing budget
• Spearheaded spend reallocation to profitable tactics, driving balances that exceeded goal by 87%
• Deployed testing and propensity model strategy to improve home equity acquisition performance across channels by 30%
• Managed credit offer, targeting and optimization in compliance with FCRA and privacy regulations

• Improved direct, digital and media marketing performance through modeling
• Optimized results to drive 22% lift in rollover campaign performance; mined base for hidden high value customers
• Directed work flow across 11 analysts

Applied advanced modeling techniques to create insight on payment and labor market trends.

• Developed linear regressions to surface variables driving New England labor market trends
• Applied analytics to optimize payment processing
• Created data driven plan for 2 new payment services generating over $1M in revenue
• Published economic insights 3 times in the 'New England Review' , a Reserve Bank publication
• Received 2 President's Awards