Mariel Shreefter
New York,USA
Summary
Dynamic leader with extensive experience working on data-driven digital strategies, and fostering client relationships. Proven expertise in digital media investment and analytics, with a strong focus on team development and operational excellence. Expertise across the financial services, CPG, alcohol/beverage, and beauty/luxury verticals.
Clients: Citi, Heineken, L'Oreal (Luxe Brands), Campbell's
Overview
10
10
years of professional experience
Work History
Vice President Director, Total Investment
Spark Foundry
New York, NY
03.2024 - Current
- Deliver data-driven, future-forward recommendations, both direct IO and programmatic, that satisfy clients' needs, in addition to internal company growth
- Cultivate and maintain relationships with senior-level media vendors, clients, and platforms
- Lead a team of nine, focusing on team development, providing opportunities for growth, including two promotions within the last year
Director, Digital Investment
Spark Foundry
New York, NY
03.2022 - 02.2024
- Stewarded 12 brand campaigns and established role of SME for all Digital channels with Citi
- Encouraged and tested new media partnership opportunities, tactics across video, high-impact sponsorships, display/programmatic, OTT/CTV, and social media
- Led the client's DEI diverse supplier initiative, ensuring all campaigns were reaching spend goals
Associate Director, Digital Investment
Spark Foundry
New York, NY
11.2020 - 02.2022
- Engaged with clients daily as their main point of contact for digital, providing points of view and formal presentations
- Maximized receptivity of brand messaging by honing in on data targeting, and providing valuable insights on optimization metrics and brand lift
- Coached team of three to master tactical build, presentation and reporting skills
Manager, Digital Investment
Spark Foundry/Starcom
New York, NY
11.2017 - 10.2020
- Planned and executed holistic campaign recommendations for both upper and mid-funnel initiatives, providing thought leadership
- Implemented operational processes to help streamline budget, trafficking, FLA compliance (Citi), LDA compliance (Heineken), analytics and reconciliation management
- Led weekly activation status of 14 team members
Associate / Senior Associate, Digital Investment
GroupM (MEC)
New York, NY
02.2015 - 10.2017
Education
Bachelor of Science - Business Administration, Marketing
Boston University
Boston, MA05.2014
Skills
- Team leadership
- Client relationship management
- Data onboarding / analysis
- DoubleClick / Innovid
- IAS / MOAT / DoubleVerify
- Barometer
- ComScore
- Datorama
- Prisma
- Kantar Millward Brown / Lucid / Nielsen / DISQO / IRI
- Microsoft Office
Timeline
Vice President Director, Total Investment
Spark Foundry
03.2024 - Current
Director, Digital Investment
Spark Foundry
03.2022 - 02.2024
Associate Director, Digital Investment
Spark Foundry
11.2020 - 02.2022
Manager, Digital Investment
Spark Foundry/Starcom
11.2017 - 10.2020
Associate / Senior Associate, Digital Investment
GroupM (MEC)
02.2015 - 10.2017
Bachelor of Science - Business Administration, Marketing
Boston University
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