Mariel Stolarski
Brooklyn,NY
Summary
Music industry professional with 8+ years of experience managing strategic partnerships across major labels, digital platforms, and content ecosystems. Expertise in label relations, digital distribution, rights management, platform operations, and cross-functional leadership. Proven success collaborating with YouTube, Meta, VEVO and internal stakeholders to drive content strategy, resolve complex operational challenges and support artist growth initiatives.
Overview
9
9
years of professional experience
Work History
Associate Director of Digital Partner Management
Sony Music Entertainment
New York, New York
08.2022 - Current
- Manage strategic relationships with key DSPs including YouTube, Meta and VEVO serving as the primary point of contact to support content initiatives, operational excellence, and business objectives across SME
- Lead a label-facing support team to resolve complex delivery and visibility issues across DSPs ensuring positive partner experiences and minimizing business impact.
- Build trusted relationships with labels and DSPs, influencing priorities and advocating for solutions that support artist and release objectives.
- Drive initiatives across business development, legal, engineering, and senior leadership teams to improve digital delivery workflows and enhance partner capabilities across Sony’s distribution system.
Video Streaming Strategy Manager
Rhino Records (Warner Music Group)
Los Angeles, CA
06.2021 - 08.2022
- Managed content strategy and distribution for 50+ artist and brand channels on YouTube, partnering with internal teams and platform representatives to enhance audience growth and drive engagement.
- Developed training programs and best practices on YouTube strategy as internal subject matter expert, empowering label teams to optimize their content initiatives.
- Analyzed video performance and channel growth to inform future content initiatives and maximize fan engagement.
- Collaborated with DSPs to secure promotional opportunities and playlist support for priority artist releases, boosting visibility and reach.
Senior Digital Rights Administrator
Universal Music Group
Santa Monica, CA
03.2020 - 06.2021
- Claimed user generated content on YouTube, generating over $5M in advertising revenue.
- Provided data-driven insights and trend analysis to labels, shaping digital marketing and fan engagement strategies.
- Collaborated with publishers and rights holders to resolve ownership conflicts, unlocking over $2M in previously restricted revenue.
Digital Rights Administrator
Universal Music Group
Santa Monica, CA
10.2018 - 03.2020
Copyright Coordinator
Global Music Rights
Los Angeles, CA
03.2017 - 09.2018
Education
Bachelor of Arts - Economics Major And Music Industry Minor
University of Southern California
Los Angeles, California05-2017
Skills
- Digital Distribution
- Rights Management
- Digital Content Strategy and Monetization
- Platform Partnerships
- Label Relations
- Data Interpretation
- Content Strategy
- Content Management Systems (YouTube, VEVO, Meta)
Timeline
Associate Director of Digital Partner Management
Sony Music Entertainment
08.2022 - Current
Video Streaming Strategy Manager
Rhino Records (Warner Music Group)
06.2021 - 08.2022
Senior Digital Rights Administrator
Universal Music Group
03.2020 - 06.2021
Digital Rights Administrator
Universal Music Group
10.2018 - 03.2020
Copyright Coordinator
Global Music Rights
03.2017 - 09.2018
Bachelor of Arts - Economics Major And Music Industry Minor
University of Southern California