MARIEL STOLL
Aliso Viejo,CA
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
9
9
years of professional experience
Work History
SOCIAL MEDIA MANAGER
SPOTIFY
06.2022 - Current
- Manage social agency partner relationships for the Hot County playlist handle: write copy, own content calendars, lead social campaigns on the ground from in-person events to artist shoots.
- Collaborate frequently with FC Barcelona's social and digital team to bring to life Spotify and FC Barcelona's first-of-it's-kind partnership, including the FC Barcelona x Spotify x ROSALIA shirt takeover, which won both a Cannes Bronze Lion and a Clio Sports Gold award for social media.
- Linking arms with Global Gaming Partner Manager, own social for large-scale campaigns, including creating and managing content calendar for The Last of Us companion podcast with HBO and owning the social launch for the EA FIFA and EA FC playlists with Electronic Arts.
SOCIAL MEDIA & COMMUNITY MANAGER
TWITTER BLUE, TWITTER
02.2022 - 07.2022
- Defined Twitter Blue's Community Management strategy
- Created and owned Twitter Blue's content calendar
- Shared social sentiment reports with internal and external stakeholders
- Worked with Product and Research teams to shape and evolve this offering around the community's input and experiences
Community & Engagement Leader, Neutrogena
Johnson & Johnson
12.2018 - 02.2022
- Owned Neutrogena mega brand organic social: met bi-weekly with associate managers to determine portfolio goals and objectives and briefed in agency partners for content creation and development of assets; also responsible for owning and managing social media calendar
- Served as Point of Contact for Olapic, as well as led sourcing of UGC aligned with established brand guidelines
- Utilized various social media tools to provide monthly, quarterly, and ad hoc social sentiment reports to internal and external stakeholders
- Led influencer relationship and partnership development and management efforts for the Neutrogena brand and acted as brand liaison for key beauty talent
- Worked cross functionally to ideate, execute, and manage social media and influencer marketing campaigns and initiatives for the Cosmetics, Sun, Hair, Hand and Body, and Professional businesses, and on the Digital team.
SOCIAL MEDIA MANAGER, Mitsubishi Motors
Butler, Shine, Stern & Partners
10.2017 - 12.2018
- Managed and maintained social media platforms and brand voice of Mitsubishi Motors of North America
- Regularly swept Instagram for visually appealing, brand-relevant UGC
- Audited past activities and successes by pulling analytics and sentiment around large-scale campaigns and events
- Took sole responsibility for brand social media content calendar
- Worked with PR team to seek out potential influencers and social media ambassadors
- Provided community insight to social strategy team in order to develop brand stories and campaigns
SOCIAL MEDIA EDITOR
MATTEL, PRO UNLIMITED
06.2017 - 10.2017
- Acted as Social Media & Community Manager for Hot Wheels, Girls Toy Box and Games brands
- Worked cross-functionally during large-scale events and initiatives by assisting with campaign and content ideation, and taking point on after hours posting and live Tweeting
- Oversaw new hire on-boarding
- Vetted influencers for Girls Toy Box and Games brands and worked collaboratively with various teams to successfully develop those relationships
- Ran giveaways and sweepstakes
- Sourced UGC for use across all Girls Toy Box and Games brands
COMMUNITY MANAGER
FARADAY FUTURE
05.2016 - 06.2017
- Managed and moderated all social media platforms for Faraday Future / Faraday Future: Dragon Racing
- Crafted engaging copy for all social platforms and assisted Content team with developing content for Future Sight blog
- Worked alongside Analytics team as needed, creating mini blast reports to share out with key internal and external stakeholders
- Responsible for interviewing, hiring, and managing team of four Social Media Community Specialists
COMMUNITY MANAGER
FOX BROADCASTING, LAUNDRY SERVICE
04.2016 - 07.2016
- Was responsible for social media management and engagement on all FOX-owned social channels for four primetime live shows: writing, editing, and proofreading social calendars; running giveaways for mid-season premieres; live Tweeting live television events
Social Media Manager, Toyota USA
Fanology Social
02.2015 - 12.2015
- Acted as the voice of Toyota USA brand across all owned social media channels
- Performed Surprise & Delight opportunities for frequent social media platform visitors and fans
- Supported Analytics team with monthly social media reporting and during high priority occurrences.
Education
Master of Arts - History
Royal Holloway, University of London
Surrey, UK12.2013
Bachelor of Arts - History
California State University - Fullerton
Fullerton, CA03.2009
Timeline
SOCIAL MEDIA MANAGER
SPOTIFY
06.2022 - Current
SOCIAL MEDIA & COMMUNITY MANAGER
TWITTER BLUE, TWITTER
02.2022 - 07.2022
Community & Engagement Leader, Neutrogena
Johnson & Johnson
12.2018 - 02.2022
SOCIAL MEDIA MANAGER, Mitsubishi Motors
Butler, Shine, Stern & Partners
10.2017 - 12.2018
SOCIAL MEDIA EDITOR
MATTEL, PRO UNLIMITED
06.2017 - 10.2017
COMMUNITY MANAGER
FARADAY FUTURE
05.2016 - 06.2017
COMMUNITY MANAGER
FOX BROADCASTING, LAUNDRY SERVICE
04.2016 - 07.2016
Social Media Manager, Toyota USA
Fanology Social
02.2015 - 12.2015
Master of Arts - History
Royal Holloway, University of London
Bachelor of Arts - History
California State University - Fullerton
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