Mariela Castillo

• Recruited 11 employees with appropriate licensing and education requirements.
  Monitored salon supplies and equipment, ordering new stock as needed.
  Developed and implemented strategies to increase client retention rates.
  Answered customer questions by providing product information and highlighting promotions. Utilized video surveillance and inspections to locate facility issues and damages.
• Developed and distributed promotional material to attract new clients
  Utilized leadership skills and motivation techniques to maximize salon productivity.
• Conducted regular meetings staff members to address any issues or concerns related to job duties or workplace dynamics.
• Managed daily operations including scheduling, payroll processing, bookkeeping, inventory management and customer service.
• Utilized social media platforms such as Facebook and Instagram to promote the salon's services and specials. Achieved excellent customer service by delivering pleasant salon experiences to customers.
  Resolved customer complaints regarding products and services.

• Followed Florida curriculum accurately with detailed lesson plans.
• Took practice exams, including both theoretical and practical sections.
• Planned and documented programs of study meeting the individual needs and abilities of students.
• Maintained documentation on educational services and tracked students' progress to gauge overall success of learning program.
• Provided instructional handouts, texts, audiovisual aids, and other materials to facilitate learning.
• Recruited clients for students to gain practical experience.
• Prepared students for the Florida board.
• Supervised and monitored students' use of tools and equipment.
• Observed and evaluated students' work to determine progress, provide feedback and make suggestions for improvement
• Provided detailed instruction and role modeling for acceptable social and work-related behaviors.

• Won founders award after being with Glamsquad for less than a year
• Provided on demand beauty services to celebrities, working moms, students, etc
• Highly skilled and diverse salon services to customers
• Sourced materials and props for photo shoots to enhance products and appearance of subjects
• Assessed customer hair texture, treatment history and desired outcome to identify appropriate services
• Suggested treatments and styles to suit customers' appearance and desired look
• Built strong and lasting rapport with clients through consistent delivery of requested services and exceptional results
• Determined appropriate hair treatments based on conditions and textures
• Completed safety training and certifications
• Conducted consultations to understand client's desired outcome
• Have done weddings, events, Miami Swimweek, New York Fashion Week.

• Used calendar management tools to ensure all the business meetings were properly arranged.
• Scheduled hairstylist with clients according to their needs.
• Trained receptionist and stylist to ensure company goals and demands were met.
• Maintained the bookkeeping and accounting in place.
• Managed inventory, made orders, received, and stocked products.
• Set, enforced, and optimized internal policies to maintain demands.
• Established and administered annual budget with the aim to prevent overages, minimize burn rate, and support sustainability objectives.

Removed outdated policies and modernized structure.