Mariela Castillo

Managed and coordinated a team of beauty professionals for a New York Fashion Week event serving 200+ attendees, ensuring seamless backstage operations and timely execution of hair services.

Led a team of 32+ beauty professionals during Swimweek events, ensuring high-quality service delivery and client satisfaction.

Delivered on-demand beauty services to diverse clientele, including celebrities and working mothers.

Received Founders Award for exceptional contributions in first year at Glamsquad.

Joined Glamsquad at the launch of its pioneering on-demand beauty platform, supporting the early growth of a technology-driven service that helped revolutionize the beauty industry.

Acted as one of Glamsquad's inaugural managers, overseeing the training and development of beauty professionals in app-based service operations, client experience standards, and hair service techniques.

Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.

Supported day-to-day operational management, including scheduling, staffing, inventory oversight, and adherence to company policies and procedures.

Acted as a key member of the leadership team, providing strategic support to the Director and helping drive a culture of accountability, excellence, and continuous improvement.

Supported the Director in driving sales performance, revenue growth, and achievement of key business objectives within a high-volume, client-focused environment.

Led, coached, and developed sales and service team members to strengthen performance, accountability, product knowledge, and consultative selling capabilities.

Monitored key performance indicators (KPIs), sales trends, membership conversions, retail performance, and client retention to identify opportunities for improvement.

Partnered with leadership to develop and implement sales strategies and performance initiatives designed to increase revenue, client loyalty, and market growth.

Supported recruitment, onboarding, training, and performance development of team members to build a high-performing and client-focused organization.

Planned and executed promotional events, community outreach initiatives, and brand activations to strengthen market visibility and generate new business opportunities.

Spearheaded client retention initiatives designed to strengthen loyalty, elevate the client experience, and drive sustainable revenue growth.

Directed end-to-end salon operations, overseeing workforce scheduling, payroll administration, financial recordkeeping, inventory controls, and premium client service delivery.

Provided strategic leadership to optimize team performance, leveraging coaching, accountability, and employee engagement initiatives to maximize productivity and operational excellence.

Led full-cycle talent acquisition and onboarding for 11 licensed beauty professionals, ensuring alignment with regulatory requirements, technical qualifications, and organizational standards.

Implemented inventory control and procurement processes to maintain optimal product and equipment availability, manage operating costs, and ensure uninterrupted service delivery.

Facilitated structured team and performance meetings, addressing operational priorities, employee relations, professional development, and continuous improvement initiatives.

Prepared students for the Florida cosmetology exam.

Planned both theory and practical lessons for over 36 students.

Followed Florida curriculum accurately with detailed lesson plans.

Developed theoretical and practical sections for educational programs.

Planned and documented programs of study meeting the individual

needs and abilities of students.

Maintained documentation on educational services and tracked

students' progress to gauge overall success of learning program.

Recruited clients to enhance students' practical experience and skill application.

Observed and evaluated students' work to determine progress, provide

feedback and make suggestions for improvement

Optimized client-to-stylist scheduling and service allocation based on individual preferences, service requirements, and availability, supporting a seamless and personalized client experience.

Oversaw financial and administrative operations, including bookkeeping and accounting processes, while maintaining accurate records and supporting fiscal accountability.

Directed inventory procurement and supply management, overseeing product ordering, receiving, stock control, and organization to maintain operational efficiency and service readiness.

Established and administered annual operating budgets, implementing financial controls to manage expenditures, minimize budget variances, and support long-term business sustainability.

Evaluated and modernized operational policies and procedures, eliminating outdated practices and implementing more efficient systems to support organizational growth and performance.

Developed strategic public relations and marketing initiatives that strengthened brand visibility, enhanced client engagement, and supported clientele growth.