Mariela Lozano Porras

Company Overview: Omnichannel membership-based warehouse club chain.

• Oversee and manage Sam's Cash loyalty promotions through all project phases, leveraging the currency as an incentive for cross-functional teams, effectively boosting Sam's Cash utilization across organization, resulting in a 115% increase in members earning Sam's Cash and a 76% rise in average earnings per member year-to-date
• Coordinate timelines and goals for 30+ Sam's Cash promotions, ensuring milestones are met on time
• Build strong relationships with cross-functional partners and serve as the main point of contact for stakeholders on promotion status and questions
• Prepare agendas and materials for quarterly Sam's Cash Governance Committee meetings, securing senior leadership approvals for test-and-learn promotions and program changes, ensuring alignment with Sam's Cash goals to enhance member satisfaction and create new earning opportunities
• Establish a feedback analysis process for Sam's Cash, identifying member pain points, escalating issues, and prioritizing solutions to enhance the customer journey and loyalty program effectiveness
• Create and maintain loyalty program materials and playbook processes, including educational resources and member journey maps, improving understanding of the program and promotion engines across the organization

• Launched a college website offering free resources to support incoming first-generation students during their first year, providing accessible tools to help navigate common challenges
• Executed social media strategies on Instagram and TikTok, creating content for college students that garnered 140k likes and a 50% engagement rate on yourcollegebestie.com year-to-date, boosting brand visibility

Company Overview: Omnichannel membership-based warehouse

• Collaborated with cross-functional teams across business development, product, engineering, customer service, marketing, analytics, and third-party merchant service provider to launch Sam's Club's first retail loyalty program, Bonus Offers, leveraging competitive research and benchmarking to create retention and differentiation strategies that engage members
• Managed a portfolio of over 20 exclusive partner brands for the Bonus Offers Program, crafting valuable member offers while maintaining profitable margins for Sam's Club and ensuring a seamless onboarding experience for new merchants
• Led brand awareness and adoption campaigns for the Bonus Offers Program, collaborating with XFNC teams to integrate across multiple channels
• Conducted post-campaign analysis to measure effectiveness, resulting in a 27% increase in engagement and 40% growth in new enrollments by end of FY24
• Reviewed and tracked Tier 2 support tickets for the Bonus Offers Program, identified emerging trends, technical bugs, and partnered with the product team to enhance the program, achieving a ticket rate of less than
• Spearhead partner communications and performance reporting to strengthen merchant relationships, driving contract renewals and enhancing overall program visibility and effectiveness

Company Overview: Premier academic and research institution

• Crafted digital marketing materials with Adobe Creative Cloud, creating content for Facebook, Instagram, YouTube, LinkedIn, and the ASU website to promote events, enhance brand awareness, and boost engagement
• Optimized and managed website content using Drupal 9 CMS, ensuring adherence to ASU's brand guidelines, focused on enhancing user experience and making the site's content relevant and accessible to the undergraduate audience
• Increased brand awareness by developing and implementing strategic marketing campaigns.

Company Overview: Omnichannel membership-based warehouse club chain.

• Conducted in-depth competitive research and benchmarking across various retail industries to evaluate trends and identify competitive advantages, forming the basis for a comprehensive omnichannel strategy for Sam's Club's new CLO program
• Developed and presented an omnichannel plan to the CMO, using research insights to position Sam's Club's card-linked offers program
• The success of the presentation led to a job offer, showcasing its strategic impact