MARIELENA LUGO
Summary
Creative and visionary professional with a natural ability to connect with others. Known for developing innovative marketing strategies, building strong relationships, and leveraging exceptional interpersonal skills to drive collaboration, brand growth, and business success.
Overview
10
10
years of professional experience
Work History
Team Lead
CDC Foundation
01.2022 - 10.2022
- Proposed the creation of a website as an additional resource to support healthcare providers in discussing vaccines with patients
- Developed the outline for a website designed to serve healthcare providers across the state of Washington
- Created and implemented an outreach script for phone calls to medical providers throughout the state of Washington
- Led the creation of marketing materials for direct mail campaigns
Communications Specialist
CDC Foundation
10.2021 - 01.2022
- Assisted the Washington State Department of Health's Vaccine Public Response Team by managing email and phone call responses to public inquiries about the vaccines
- Served as the primary contact for Spanish-language inquiries
- Created a Spanish-language translation of vaccine templates for the Washington State Department of Health's Public Response Team
- Built frame work for an advisory group made up of health providers to support with feedback regarding vaccines
Operator
Pureza Wellness
01.2019 - 01.2021
- Created Social Media content promoting a wellness product
- Served as brand ambassador at marketing events and podcast interviews
- Coordinated marketing events
- Responded to inquires about the product via Instagram and over the phone
Business Manager
Zermat Cosmetics
01.2014 - 01.2015
- Trained sales teams throughout Southern California on effective sales strategies
- Planned and executed events and in-person presentations for new product launches and sales rallies to recognize top sellers
- Conducted self-development and motivational conference calls, as well as in-person presentations, to inspire the sales team to achieve their goals
- Developed and managed community affair relationships
Marketing Assistant
Citadel Outlets
01.2013 - 01.2014
- Scheduled & published advertisements in sync with weekly plan
- Collected weekly sales & traffic reports from outlet stores and presented them to the management team
- Responsible for the digital marketing of a major Southern CA outlet shopping center
Education
B.A. - Mass Communications
California State University Dominguez Hills
Skills
- Social Media Strategy: Proven experience developing and executing engaging content that drives cultural relevance and brand awareness
- Campaign Development: Skilled in creating impactful, cross-channel campaigns that resonate with diverse audiences
- Brand Visibility: Experience boosting brand awareness through social media and coordinating marketing events
- Cross-functional Collaboration: Ability to work effectively with various teams, including marketing, PR, and external partners, to execute integrated campaigns
- Cultural Sensitivity: Expertise in developing Spanish-language materials and managing bilingual communication for diverse communities
- Community Engagement: Experience managing public inquiries and building relationships with various stakeholders to strengthen brand trust and engagement
- Real-time Content: Passion for leveraging current social media trends to create timely and relevant content that resonates with target audiences
Timeline
Team Lead
CDC Foundation
01.2022 - 10.2022
Communications Specialist
CDC Foundation
10.2021 - 01.2022
Operator
Pureza Wellness
01.2019 - 01.2021
Business Manager
Zermat Cosmetics
01.2014 - 01.2015
Marketing Assistant
Citadel Outlets
01.2013 - 01.2014
B.A. - Mass Communications
California State University Dominguez Hills
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