Marielle Pena
Summary
Strategic and creative marketing leader with 10+ years of experience driving audience growth, product adoption, and brand impact across tech and entertainment. Proven track record of scaling strategies, launching first-to-market features (including AI-driven experiences), and leading global campaigns that deliver measurable business results. Trusted, cross-functional partner known for translating customer insights into innovative campaigns and product strategy. Deep expertise in go-to-market planning, content-led acquisition, lifecycle marketing, and marketing tech implementation.
Overview
9
9
years of professional experience
Work History
Head of Content Growth
Amazon
Nashville, TN
05.2025 - Current
- Lead content and product strategy to acquire and engage audiences while building brand affinity and long-term growth through a team of 10+ people
- Scaled content-driven growth by 114% YoY through strategic infrastructure improvements, campaign innovation, and cross-functional alignment.
- Define positioning, analyze customer trends and launch strategy for AI features
Senior Product Marketing Manager, Lead
Amazon
Nashville, TN
01.2024 - 05.2025
- Directed a global go-to-market strategy across digital and paid social channels; led global tentpole content campaigns, generating millions of new customers and over 100 PR features.
- Defined Amazon Music's content strategy to fuel audience growth, including livestreams and cultural moments, and aligned cross-functional teams to scale acquisition and engagement.
- Led the launch of Amazon Music's first AI-powered playlist, from positioning through go-to-market, establishing a new growth lever.
- Led marketing for the launch of Amazon Music Live, including channel strategy, and real-time execution.
Senior Marketing Manager, GTM
Amazon
Nashville, TN
09.2023 - 01.2024
- Defined and launched scalable GTM processes for major artist releases and tentpole campaigns, increasing customer acquisition and engagement by 30%.
- Partnered with cross-functional teams to evolve campaign measurement, and influence product priorities.
- Created and launched Amazon Music's first insights feature.
Marketing Manager
Amazon
Nashville, TN
09.2021 - 09.2023
- Developed and executed a campaign strategy for key music launches, aligning content efforts to growth.
- Built foundational campaign playbooks, and collaborated with international teams to scale execution.
Content Strategy Manager
ProviderTrust
Nashville, TN
08.2020 - 09.2021
- Led content strategy and multichannel marketing to drive customer engagement, including the creation of marketing assets and the management of email, web, and social channels.
- Drove customer adoption and influenced product development by implementing first-ever behavioral tracking tools, using insights to inform the product roadmap.
- Spearheaded the implementation of Salesforce Marketing Cloud, integrating it into marketing workflows and scale automation to improve outreach and a 40% increase in sales pipeline.
Product Marketing Lead
Lyte
New York, NY
07.2019 - 07.2020
- Defined product positioning and partnered with Sales to identify target audiences and high-value prospects, enabling more effective outreach, and accelerating the adoption of Lyte's charging software.
- Conducted comprehensive research and data analysis to support strategic planning and informed decision-making of the roadmap.
Marketing Manager
Shareablee
New York, NY
07.2016 - 07.2018
- Developed social marketing strategies for major entertainment, beauty, and sports brands (e.g., Viacom, Disney, Estée Lauder, ESPN), leveraging trend analysis to drive real-time engagement; work led to multiple viral BET Awards moments through talent amplification and cultural relevance.
- Worked with Product to develop Shareablee's first real-time dashboard to meet ESPN's demand for identifying trends.
- Monitored competitor activities and industry trends for strategic insights.
Education
Bachelor of Arts - Economics
Occidental College
Los Angeles, CASkills
- Cross-Functional Leadership
- Product Positioning & Messaging
- Content Strategy & Development
- Brand development
- Integrated marketing technique
- Go-to-market (GTM) Strategy
- Insights & Measurement Strategy
Timeline
Head of Content Growth
Amazon
05.2025 - Current
Senior Product Marketing Manager, Lead
Amazon
01.2024 - 05.2025
Senior Marketing Manager, GTM
Amazon
09.2023 - 01.2024
Marketing Manager
Amazon
09.2021 - 09.2023
Content Strategy Manager
ProviderTrust
08.2020 - 09.2021
Product Marketing Lead
Lyte
07.2019 - 07.2020
Marketing Manager
Shareablee
07.2016 - 07.2018
Bachelor of Arts - Economics
Occidental College
Similar Profiles
Sreeram TRSreeram TR
Catalog Manager at AmazonCatalog Manager at Amazon
Yashvvi JangidYashvvi Jangid
Senior Risk Analyst at AmazonSenior Risk Analyst at Amazon
Vivian MaxwellVivian Maxwell
Associate at AmazonAssociate at Amazon
Abdallah AdawiAbdallah Adawi
Language Manager at AmazonLanguage Manager at Amazon
MATHIVANAN RMATHIVANAN R
<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd<ul><li>Acted as a strategic partner for clients' YouTube presence, translating complex performance data into clear, actionable strategies to drive channel growth</li><li>Analyzed client YouTube channels to identify content gaps and optimization opportunities, providing strategic recommendations on video SEO, titling, and thumbnail design.</li><li>Developed performance dashboards to track key YouTube metrics, delivering data-driven insights on content strategy.</li><li>Conducted onboarding and enablement sessions for new team members covering process flow, performance tracking, and reporting tools.</li><li>Contributed to internal knowledge-sharing initiatives by documenting workflows and best practices for performance monitoring.</li><li>Collaborated cross-functionally to resolve escalations and proactively address client concerns.</li><li>Contributed to knowledge transfer and process documentation to improve team readiness and operational excellence.</li></ul> at Teleperformance Global Services Pvt Ltd