Mariem Khachane
Marketing Specialist
Houston,TX
Summary
Engaging Sales Associate committed to providing outstanding customer service and maximizing sales. Focused on team support and customer relationship building. Persuasive and friendly individual poised to consistently exceed performance standards and sales targets.
Overview
8
8
years of professional experience
Work History
Teacher
Alief ISD
Houston, TX
08.2023 - Current
- Created and developed lesson plans to meet students' academic needs.
- Conducted evaluations to measure performance and progress of students, providing guidance for areas requiring improvement.
- Designed detailed learning plans for struggling students based on test, homework and assignment records.
- Worked with staff members and teachers to design comprehensive and individualized plans to optimize student education.
SEO Specialist
TopSpot
Houston, TX
07.2022 - 01.2023
- Created and executed search engine optimization strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry.
- ·Measure results of our strategies with tools like Google Analytics, Google Search Console, and BrightEdge, and lead monitoring tools
- ·Monitored and reported on SEO performance including traffic, rankings, quality of conversions and other trends to clients through email, phone calls, and in-person meetings.
- Collaborated with immediate team members and cross-departmentally on integrated marketing strategies that are aligned with client’s business goals.
- Maintained and built on new and existing customer relationships with a focus on trust, credibility, and results
Marketing Campaign Coordinator
System Soft Technologies
Houston, TX
11.2021 - 07.2022
- Contributed to Healthcare Vertical market research and buyer persona development to drive a successful launch of the Healthcare Vertical
- Supported the launch of the Interpreter Management System product with market research, competitive matrix research, and Healthcare industry positioning
- Updated Marketing Calendar, reporting out to internal stakeholders on weekly to monthly cadence
- Organized and coordinated project plans for all campaigns with input from Marketing Manager
- Created content and creative briefs to support creation of marketing content assets in alignment with campaign strategy
- Managed distribution of all campaign content assets to intended audiences via identified channels
- Coordinated development and updates of buyer personas for specific campaign targeted audiences
- Coordinated development and distribution of sales enablement tools to assist sales team in supporting client conversations though existing campaigns and other content
- Worked with Creative team to facilitate design work and reviews for all new campaign content asset creation
- Assisted in development of organic inbound digital marketing channels including blogs, social, SEO, and email
Sales Representative
System Soft Technologies
Houston, TX
07.2021 - 12.2022
- Sent personalized In Mail messages using LinkedIn Sales Navigator for Microsoft Licensing Campaign
- Executed 100 cold calls a day for Microsoft Licensing Campaign and sent personalized emails to leads, documenting engagement in Microsoft Dynamics 365 CRM
- Created 30 second commercials for different target personas based on Sandler Methodology
- Followed up on leads for the Human Centered Research Strategy Campaign with customized segmented emails and LinkedIn Sales Navigator InMail Messages using High Spot assets
- Responsible for lead generation activities for the Healthcare Vertical Activities including building LinkedIn sales communications, email communications, and cold-call strategies to position System Soft’s Healthcare Vertical
- Trained in Sandler’s Foundation on best prospecting, sales, negotiating, Account growth and client relations best practices
- Used sales tools to analyze and optimize results
Office Assistant
Gee Tee Dental Center
Houston, TX
07.2019 - 01.2021
- Managed and maintained patient information and financial records, updated, and ensured accuracy and confidentiality of data
- Engaged with dental center patients by phone, email or in person and coordinated with staff on patient care
- Coordinated and scheduled patients’ appointments for office daily
- Checked and updated health insurance benefits, followed up with patients and explained different co-payments policies.
Event Coordinator
An- Nisa Hope Center, Profit Organization
Houston, TX
01.2016 - 06.2019
- Posted and updated social media posts for training workshop events and other social events
- Managed distribution of flyers and brochures to advertise events and increase the number of attendees for organization events
- Tracked and maintained reports on social media, and email statistics and other reports
- Organized leadership training workshops for case workers and volunteers
- Used Atom software to create client intake forms to facilitate entering clients’ personal and financial information and tracked visit details
- Coordinated clients’ program eligibility with different departments
- Organized and updated client data lists for different projects for up to 200 clients
- Planned and marketed the annual fundraising dinner events to various business owners and community supporters to raise up to $ 79,000+.
Education
Bachelor of Business Administration - Marketing
C. T. Bauer College of Business, University of Houston
Houston, TX06.2020
Skills
SKILLS
Microsoft Office Suite (PowerPoint, Excel, Words)
HubSpot, ZoomInfo, MSFT Dynamics, High Spot
Google Analytics, Loop Analytics, Screaming Frog, Brightedge, Call rail
Medical Terminology (UH 4000 level course)
Fluent in English, Arabic, and French
Affiliations
American Marketing Association (Member)
Food Bank (Volunteer)
Islamic Society of Greater Houston (Volunteer)
Accomplishments
- Digital Marketing and SEO (HubSpot)
- Create a Brand Strategy (Ironclad BrandStrategy/LinkedIn)
- Sandler Bronze (Sandler)
- Entrepreneurship (UH Bauer College of Business noExpiration date)
- PowerPoint (LinkedIn)
- Excel
Timeline
Teacher
Alief ISD
08.2023 - Current
SEO Specialist
TopSpot
07.2022 - 01.2023
Marketing Campaign Coordinator
System Soft Technologies
11.2021 - 07.2022
Sales Representative
System Soft Technologies
07.2021 - 12.2022
Office Assistant
Gee Tee Dental Center
07.2019 - 01.2021
Event Coordinator
An- Nisa Hope Center, Profit Organization
01.2016 - 06.2019
Bachelor of Business Administration - Marketing
C. T. Bauer College of Business, University of Houston