Marijana Foerster

• Spearhead the design, development, and execution of innovative omnichannel strategies to improve healthcare professional engagement across digital and hybrid platforms.
• Lead cross-functional teams to implement global strategies tailored to the DACH market requirements, driving product recommendations and enhancing prescriptive rates.
• Oversee multiple digital innovation projects, including CRM integration, telemedicine platforms, and website development, ensuring a seamless user experience across channels.
• Collaborate with key opinion leaders (KOLs) and digital influencers to create targeted campaigns, optimizing outreach, and boosting brand visibility.
• Define and monitor KPIs for all digital touchpoints, enabling data-driven decision-making and continuous optimization of campaigns, leading to measurable ROI improvement.

Key Achievements:
• Successfully launched and scaled multiple pilot projects in telemedicine and omnichannel innovation, leading to a significant increase in healthcare professional engagement.
• Developed a content amplification strategy that increased digital content visibility and engagement by over 25%.

• Provided support in regulatory project management, ensuring medical devices complied with national and international regulatory standards.
• Collaborated with teams to maintain up-to-date technical documentation and assisted in communications with regulatory bodies.
• Helped coordinate internal training sessions on regulatory changes, ensuring team members were informed and compliant.

Key Achievements:

• Successfully navigated complex regulatory environments, ensuring smooth product entry into multiple markets.

• Built and maintained strong relationships with healthcare professionals, successfully promoting a diverse portfolio of pharmaceutical products.
• Developed sales strategies for each client, tailoring approaches to maximize sales opportunities and ensure high levels of customer satisfaction.
• Conducted market research and competitive analysis to identify new opportunities, resulting in an expanded client base and increased market share.
• Collaborated with cross-functional teams to ensure product availability and timely deliveries, aligning with client needs.
• Led product training sessions for healthcare providers, increasing awareness and usage of new and existing products.
• Delivered presentations and product demonstrations, showcasing the benefits and features of the company’s product portfolio.
• Monitored client feedback and provided insights to internal teams, supporting continuous product improvement and innovation.

• Led overall business operations, including staffing, financial planning, and procurement, ensuring efficient workflow and compliance with healthcare regulations.
• Managed a team of pharmacists, pharmacy technicians, and support staff to provide high-quality patient care and pharmaceutical services.
• Designed and implemented business strategies to grow the pharmacy chain, resulting in consistent annual revenue growth.
• Developed and maintained strong relationships with suppliers, ensuring favorable contract terms and timely stock procurement.
• Spearheaded inventory management initiatives to reduce waste and optimize stock levels, leading to cost savings of 10%.
• Introduced a new pharmacy management system to streamline operations and improve the customer experience.
• Ensured compliance with regulatory standards, overseeing audits and implementing corrective actions when necessary.
• Organized staff development programs, fostering a culture of continuous learning and professional growth within the pharmacy team.
• Conducted market analysis to stay ahead of industry trends, allowing the business to introduce new services and products that met customer needs.

Key Achievements:

• Grew the business by 20% annually through innovative business development strategies and client relationship management.