Summary
Overview
Work History
Education
Skills
Timeline
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MARILYN SAMUELSEN

HACKENSACK,NJ

Summary

Expert marketing director with a proven track record of success leading and growing organizations and, a strong background in setting strategies for audience development, budget management, and team development. Expertise in developing and managing paid acquisition strategies with strength in creating targeted, compelling, solution-based messaging across multiple platforms. An effective leader responsible for conceptualizing and delivering results with a strong background in building brand visibility, awareness, and engagement. Skilled in data analytics with a passion for the customer journey from attracting, engaging, converting, retaining, and monetizing.

Overview

14
14
years of professional experience

Work History

Audience Development & Content Strategy Director

Physicians Weekly
03.2022 - 11.2022
  • Lead audience development strategies, and frameworks to drive awareness and engagement, and growth.
  • Created and implemented content marketing strategies; Analysis of user behavior using quantitative and qualitative data
  • Lead strategic management of all email programs to grow audience by 1% monthly.
  • Lead strategy and management of social media platforms
  • Established and maintained strong relationships with customers, vendors, and strategic partners.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Oversaw business-wide changes to modernize procedures and organization

Audience Development Director

ISS SHAREHOLDER SERVICES
04.2020 - 10.2020
  • Managed the RFP process for a new CRM vendor with a platform that provides a 360 birds-eye view of the audience for targeted campaigns.
  • Lead marketing attribution funnel reporting processes
  • Simplified and improved inefficient and unnecessary business processes.
  • Led customer retention efforts, drove engagement, and decreased churn
  • Strategize & position brand visibility, awareness, and engagement.
  • Improved processes to increase and follow client-relation feedback and support long-term business strategies
  • Maintained organization's social media accounts and websites, adding new, exciting content on consistent basis,

Audience Development Manager

FUTURE PLC
01.2019 - 12.2019
  • Work collaboratively with the global digital team to strategize and execute campaigns to build awareness engagement, retention, and growth.
  • Delivered key insights on digital performance, reporting on traffic wins/losses.
  • Track overall traffic patterns to understand traffic drivers and audience spikes, Generated creative solutions to drive more visitors through social media, newsletters, blogs, podcasts, partnerships, and organic search
  • Generate creative solutions that identify the target audience so we can attract, engage, and retain them while reducing churn
  • Led cross-functional teams to deliver on management goals and objectives.
  • Directed product development efforts using industry-specific tools to increase sales and overall company productivity.

Audience Development Director

SAE INTERNATIONAL/TECH BRIEFS MEDIA GROUP
10.2013 - 11.2018
  • Drove audience development strategy and goals for print and digital publications Campaign development and creative direction with a multi-channel marketing approach Managed online marketing efforts: copy creation, list segmentation, email deployment, and response analysis
  • Monitored performance metrics across all marketing channels
  • Identified partnerships and affiliate programs for growth opportunities.
  • Improved processes to increase and follow client-relation feedback and support long-term business strategies.
  • Maintained customer relationships to increase sales.
  • Maintained organizations social media accounts and websites, adding new, exciting content on consistent basis.
  • Drove audience retention and satisfaction to establish customer loyalty

Audience Development Director

PENTON MEDIA, INC
08.2008 - 03.2013
  • Responsible for revenue and audience development goals for 30 print and digital properties Managed seven direct reports.
  • Spearheaded the department's focus on digital marketing, analysis, and reporting.
  • Implemented organizational structures per market to support revenue streams
  • Optimized customer lifecycle trends and customer lifetime value Search Engine Optimization and Marketing Established, monitored, and managed budget.
  • Optimized department marketing channels focusing on increased web traffic conversion, landing page optimization, social media platforms, and affiliate channels resulting in significant improvements in list fatigue and attrition rates.
  • Grew customer base through increasing sales strategies and networking effectively to maintain 70%. retention rate.

Education

BBA - Marketing/Accounting

PACE UNIVERSITY
New York, NY

Skills

  • Develop and execute marketing strategies
  • Brand development, visibility, awareness, engagement & growth
  • Deliver key insights and interpretation of analytics on digital performance
  • Campaign optimization and reporting
  • A/B splits and multivariate testing
  • Audience, Journey & Lifecycle
  • Social Media Strategy
  • Monitor traffic patterns to understand traffic drivers and audience spike

Timeline

Audience Development & Content Strategy Director

Physicians Weekly
03.2022 - 11.2022

Audience Development Director

ISS SHAREHOLDER SERVICES
04.2020 - 10.2020

Audience Development Manager

FUTURE PLC
01.2019 - 12.2019

Audience Development Director

SAE INTERNATIONAL/TECH BRIEFS MEDIA GROUP
10.2013 - 11.2018

Audience Development Director

PENTON MEDIA, INC
08.2008 - 03.2013

BBA - Marketing/Accounting

PACE UNIVERSITY

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MARILYN SAMUELSEN